Agência de marketing digital full service. Driven by data. Powered by creativity.
Content Analyst – Mid-Level
Location
Brazil
Posted
33 days ago
Salary
0
Seniority
Senior
Job Description
Content Analyst – Mid-Level
Macfor
• Plan and develop content for Facebook, Instagram, LinkedIn, TikTok and YouTube (captions, threads, short scripts, polls, calls-to-action); • Create monthly content plans, editorial calendars and publishing workflows aligned with business objectives; • Write articles, educational posts, case studies and blog pieces with a focus on SEO and audience relevance; • Draft ads, landing pages, marketing emails and institutional materials (brochures, presentations, press releases); • Develop scripts for corporate videos, campaigns, testimonials and social media content; • Adjust tone, format and depth according to channel, persona and objective (B2B, B2C, technical, emotional); • Present content performance metrics and use data to optimize future productions.
Job Requirements
- Proven experience in digital content production and social media;
- Excellent writing skills, strong creative range and the ability to transform technical briefs into clear, engaging narratives;
- Organized and able to manage multiple formats and simultaneous demands (blog, social, email, scripts);
- Understanding of the marketing funnel, communication objectives and business goals;
- Proficiency with publishing platforms, monitoring tools and analytics.
Benefits
- Collaborative environment for knowledge exchange and networking with partners and clients;
- Possible access, subject to hiring or partner interest, to content, workshops and market events organized or recommended by Macfor;
- Recommendations of literature and recognized methodologies for professional development and service improvement;
- Freedom to propose solutions, participate in strategic meetings and contribute suggestions across management, technology, growth and marketing;
- Full autonomy in choosing methods and strategies to deliver contracted work;
- Opportunity to develop new projects and grow within the organization.
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