• Define the ICP wedge (creators vs. teams vs. agencies), pricing model, and product positioning • Expand from internal design partners to external users (creators, teams, agencies), validate retention and willingness to pay, and build the go-to-market motion through creator-led distribution • Partner with the FutureSight product and engineering team to ship V1 and iterate on user feedback, with a focus on extraction quality, clustering relevance, and draft usefulness • Lead the seed raise, supported by FutureSight's network and traction • Recruit and lead the founding team, and establish the cultural foundation of the company

• Create and refine high-quality, presentation-ready content that captures the impact of Watson Institute’s programs across key events. • Edit and produce video content, including participant recordings and venture pitch segments. • Transform raw recordings into polished, cohesive storytelling assets for use across presentations, partner communications, newsletters, and social media. • Integrate presentation materials (e.g., slides) into final video outputs to create seamless, event-ready content. • Design supporting visual assets, including presentation slides, banners, and social media graphics. • Ensure all content aligns with Watson Institute and partner brand guidelines and storytelling standards. • Manage the coordination and execution of high-volume content production, ensuring all recordings, assets, and deliverables are organized, on track, and completed to a high standard. • Coordinate scheduling and logistics for a high volume of recordings (100+ segments across multiple events), ensuring speakers and assets are prepared and on track. • Track content deliverables, deadlines, and participant submissions to ensure timely execution. • Organize and manage digital assets from initial capture through final delivery. • Maintain a high level of detail and organization while managing multiple timelines and priorities simultaneously. • Support the full lifecycle of content from creation through final delivery, ensuring assets are polished, organized, and effectively shared across platforms and key events. • Manage content from initial capture through editing, final delivery, and distribution. • Develop highlight content and media assets that showcase the program's and community's impact. • Support the creation of final, presentation-ready materials for key event promotions. • Collaborate closely with internal teams to ensure content and program needs are aligned and executed smoothly across events and initiatives. • Partner closely with the Events Team to support evolving program needs and priorities. • Proactively gather and incorporate content from Fellow-led events to showcase community reach and engagement.

• Plan and execute the broadcast send calendar across acquisition lists, dormant audiences, and academic calendar campaigns. • Build, QA, and ship campaigns in the ESP, including segmentation, scheduling, and link tracking. • Manage list hygiene, suppression, and unsubscribe handling. • Run A/B tests on subject lines, preview text, and CTAs. • Maintain a weekly email performance report covering opens, clicks, conversions, and deliverability • Write, edit, and publish blog posts, guides, and resource pages on the content calendar set by the SEO managers. • Optimize existing content for search performance: refreshing pages, improving on-page SEO, and updating internal links. • Coordinate with freelance writers and editors when volume requires it. • Maintain on-page SEO standards: titles, meta descriptions, headings, schema, and internal linking. • Track content performance (rankings, organic traffic, page-level conversion) and flag pages that need attention. • Weekly email performance report shared with the growth team. • Monthly content performance report shared with the SEO team. • Flag anomalies, surface optimization opportunities, and propose tests or content updates based on what the data shows.

• Define the ICP wedge (creators vs. teams vs. agencies), pricing model, and product positioning • Expand from internal design partners to external users (creators, teams, agencies), validate retention and willingness to pay, and build the go-to-market motion through creator-led distribution • Partner with the FutureSight product and engineering team to ship V1 and iterate on user feedback, with a focus on extraction quality, clustering relevance, and draft usefulness • Lead the seed raise, supported by FutureSight's network and traction • Recruit and lead the founding team, and establish the cultural foundation of the company