• Project onboarding & campaign setup • End-to-end coordination and execution of the structured onboarding process for new client projects • Creation and maintenance of project documentation: ICP definitions, campaign briefings, sequence structures and SDR playbooks • Close alignment with the Head of Operations and the respective SDR team leads for a seamless handover to ongoing operations • Development and continuous improvement of standardized onboarding templates and checklists • Build and quality-assure target-specific lead databases based on defined ICPs (tools include Cognism, Dealfront, Pipedrive) • Research, structure and maintain contact data — including enrichment, de-duplication and segmentation • Ensure GDPR compliance in data collection and processing • Develop and document data processes for recurring campaign formats • Support the definition and monitoring of KPIs at campaign and SDR level • Analyze sales data to identify optimization potential in sequences, targeting and conversion steps • Contribute to the development of sales processes, training materials and quality standards • Prepare reports and decision papers for the Senior Leadership Team • Coordination & stakeholder management: • Coordinate between SDR teams, team leads and external clients during live project operations • Act as the first operational escalation contact — escalating strategic issues to the Head of Operations as necessary • Support internal projects in HR operations, tool rollouts and process documentation

Role Description We are seeking a strategic, systems-minded Director of Marketing Operations to lead the infrastructure, technology, and operational engine that powers our marketing organization. This leader will be responsible for managing and optimizing our marketing tech stack, lifecycle/email marketing operations, data governance, AI-driven transformation initiatives, campaign execution infrastructure, and delivering strategy and performance insights. This is a highly cross-functional role that reports into Demand Generation and partners closely with Revops, Sales, Client Success, Product Marketing, and Finance. The Director of Marketing Operations ensures our marketing programs are efficient, scalable, data-driven, operationally sound, and tightly aligned to revenue outcomes. The ideal candidate brings 10+ years of experience in marketing operations and technology leadership, with a proven track record of building high-performing systems, processes, and teams in complex B2B environments. Key Responsibilities - Marketing Technology & Infrastructure - Own the vision, strategy, and roadmap for the marketing technology ecosystem. - Evaluate, implement, and optimize platforms across marketing automation, CRM integrations, attribution, analytics, personalization, data enrichment, and emerging AI solutions. - Ensure seamless integration across systems to enable accurate tracking, reporting, and lead flow. - Manage vendor relationships, contracts, and budget for the martech stack. - Campaign Operations & Process Excellence - Build and refine campaign intake, prioritization, and execution processes. - Create scalable systems that support operational efficiency and high-velocity campaign execution. - Document and standardize best practices across marketing operations. - Oversee execution and optimization of email marketing, nurture programs, and lifecycle automation. - Ensure segmentation, targeting, personalization, and deliverability best practices. - Build scalable frameworks for campaign deployment and performance measurement. - Ensure strong governance of content management systems and site performance. - Maintain compliance with privacy and data regulations (CAN-SPAM, GDPR, etc.). - Partner with Web Strategy, Demand Gen and Product Marketing to continuously improve site performance, UX, personalization, and conversion rates. - Analytics, Reporting & Revenue Alignment - Uncover, build and communicate data insight stories to executive team that inform strategic investment decisions across the funnel. - Partner closely with RevOps on pipeline reporting, funnel analysis, forecasting inputs, and performance measurement. - Collaborate on lifecycle stage definitions, lead scoring models, routing logic, and SLAs to ensure marketing contribution to pipeline is measurable and optimized. - Own marketing attribution models and executive-level dashboards that connect marketing activities to revenue outcomes. - Establish data governance standards and ensure marketing data integrity. - Team Leadership & Transformation - Build, lead, and mentor a high-performing Marketing Operations team. - Foster a culture of experimentation, accountability, operational rigor, and continuous improvement. - Lead AI-driven strategy and operational initiatives that enhance marketing productivity, personalization, analytics, and campaign performance across Marketing organization. - Translate AI experimentation into scalable operational processes with clear governance and measurable impact. - Establish responsible AI practices, data standards, and enablement programs to support sustainable adoption. Qualifications - 10+ years of experience in marketing operations, marketing technology, revenue operations, or related functions. - 5+ years of experience leading and developing high-performing teams. - Education technology industry experience preferred. - Exceptional cross-functional leadership and influence skills. - Strong analytical mindset with the ability to translate data into executive-level insights. - Deep expertise in marketing automation and technology platforms (e.g. Marketo, Pardot, HubSpot, Hockeystack, Salesforce, Qualified, Gong), and website/CMS platforms. - Strong understanding of B2B demand generation, revenue funnels, and pipeline analytics. - Proven experience partnering with RevOps to drive pipeline reporting, attribution, and forecasting alignment. - Experience leading experimentation and conversion rate optimization programs. - Experience managing significant martech budgets and vendor relationships. - Demonstrated experience leading AI-enabled transformation initiatives and cross-functional change management. Benefits - The base salary range for this position is $142,375 - $209,375. - Annual bonuses or commission awards. - Equity awards. - Region-specific health and welfare benefits. - 401K with an employer match. - Health, dental, vision, life insurance, and short-term and long-term disability coverage. - Flexible spending account for health care and dependent care. - Wellness Reimbursement. - Work from Home Reimbursement. - Flexible vacation policy. - Parental leave program. - Company Issued Laptop.

• Lead and scale a global, multi-layered organization across Network, Infrastructure, and End-User Computing, developing senior leaders, strengthening culture, and driving operational excellence at scale. • Build organizational capability through thoughtful workforce planning, succession development, performance management, and talent retention strategies that support long-term growth. • Define and execute a multi-year enterprise strategy and roadmap across cloud, network, on-prem, and end-user domains, aligning scalability, governance, reliability, and cost optimization with company growth. • Establish enterprise-wide standards for DevOps practices, including CI/CD workflows, automated testing, version-controlled configuration, and Infrastructure-as-Code governance to modernize service delivery. • Evolve Enterprise IT from traditional operations to an engineering-driven model, reducing manual overhead through automation, scripting, and self-service capabilities. • Strengthen observability, uptime, and performance standards while embedding reliability engineering principles such as measurable service objectives and post-incident reviews. • Define and enforce backup, disaster recovery, and business continuity standards, including RTO/RPO objectives, testing cadence, and documentation governance in partnership with Technical Compliance. • Partner with Information Security and Finance to enforce secure-by-design architecture, security baselines, asset lifecycle governance, and responsible adoption of AI-enabled operational tooling to improve operational efficiency and workforce productivity.

• Own Data Integrity • Ensure lead and case data from external partners is processed accurately and on time across all systems • Identify and resolve discrepancies before they impact downstream reporting or decision-making • Build and maintain quality control standards that the team executes consistently • Become the internal subject matter expert on how partner data flows • Own Partner Operational Support • Serve as the operational point of contact for assigned referral partners • Lead the Team, set clear KPIs, coach consistently, give direct feedback, and develop your people in real time • Communicate and Solve Problems, lead with the headline in every communication