Role Description Als Marketing Manager & Inhouse Koordinator (m/w/d) bist du die zentrale Schnittstelle in unserem Marketing. Du planst, priorisierst und koordinierst unsere Maßnahmen über verschiedene Kanäle hinweg, behältst unsere KPIs im Blick und stellst sicher, dass wir effizient und zielgerichtet wachsen. - Du planst und koordinierst unsere Marketingmaßnahmen kanalübergreifend (Newsletter, Social Media, Performance Marketing etc.) - Du behältst KPIs und Performance-Zahlen im Blick und unterstützt bei der datenbasierten Optimierung - Du übernimmst eine zentrale Rolle beim Setup und der Weiterentwicklung von Klaviyo (E-Mail Marketing, Automationen, Flows) - Du stellst sicher, dass alle Marketing-Aktivitäten strukturiert, priorisiert und effizient umgesetzt werden - Du koordinierst interne Teams sowie externe Partner und sorgst für einen reibungslosen Ablauf - Du bringst eigene Ideen ein und hilfst dabei, unsere Marketingstrategie kontinuierlich weiterzuentwickeln - Du unterstützt operativ in verschiedenen Bereichen und bleibst dabei hands-on Qualifications - Mindestens 2 Jahre Erfahrung im Marketing, idealerweise im E-Commerce / D2C Umfeld - Abgeschlossenes Studium im Bereich Marketing o.ä. - Generalist im Marketing mit Kenntnissen in verschiedenen Kanälen (z. B. E-Mail, Social Media, Performance) - Erfahrung mit Klaviyo oder ähnlichen Marketing Automation Tools - Datengetriebenes Denken und gutes Verständnis für KPIs und Performance-Zusammenhänge - Strukturierte und organisierte Arbeitsweise, auch bei vielen Themen den Überblick behalten - Drive, Ownership und eine Hands-on Mentalität - Lust, Verantwortung zu übernehmen und sich perspektivisch weiterzuentwickeln - Wohnsitz in Deutschland Benefits - Die Möglichkeit in einigen Jahren zum Head Of Marketing zu werden (bei Erfolg) - 100 % Remote – arbeite von überall in Deutschland - 30 Urlaubstage im Jahr - Ein motiviertes, engagiertes Team mit einer gemeinsamen Mission - Regelmäßige Team-Events - Monatliche Sachbezüge über Edenred - Attraktive Mitarbeiter-Rabatte - Die Möglichkeit, einen direkten Einfluss auf den Erfolg eines nachhaltig ausgerichteten Unternehmens zu nehmen

• You plan and coordinate our marketing activities across channels (newsletters, social media, performance marketing, etc.) • You monitor KPIs and performance metrics and support data-driven optimization • You play a central role in the setup and ongoing development of Klaviyo (email marketing, automations, flows) • You ensure that all marketing activities are implemented in a structured, prioritized, and efficient manner • You coordinate internal teams and external partners and ensure smooth processes • You contribute your own ideas and help continuously develop our marketing strategy • You support operational tasks across various areas and remain hands-on

Role Description To act as a high-level "Integrator" for a CEO overseeing three distinct organizations. You will manage the cross-functional complexity of finance, project management, and community-driven marketing. We are looking for an Independent Thinker who thrives on bringing order to a multi-faceted professional life. Sonja leads three different organizations (spanning women in business and special needs advocacy), and she needs an assistant who can "own" the administrative and marketing machinery of all three. This isn't a role for someone who waits for a checklist. We need an experienced partner who has worked with CEOs before, understands the high-stakes nature of executive support, and can proactively suggest systems that improve efficiency. Qualifications - You are a "Force Multiplier" who is organized enough to manage three sets of books and creative enough to draft a compelling newsletter article. - You are a self-starter who takes pride in the "behind-the-scenes" excellence that allows a CEO to lead effectively. Requirements - Executive Experience: You have previously worked directly with a CEO or high-level executive and understand the expected pace and professionalism. - Independent Thinker: You don't just point out problems; you come to meetings with research in hand and suggestions for solutions. - Proactive Communication: You provide "heads-up" alerts before issues arise and are always on time with deliverables. - System Savvy: Ability to manage a CRM (Constant Contact) and various project management tools across different brand identities. If not Constant Contact experience, CRM experience will be a huge bonus. Core Responsibilities - Multi-Org Project & Financial Management - Research and implement an effective Project Management system tailored to the unique needs of each of the three organizations. - Track all timelines, deadlines, and deliverables. You will coordinate daily with Sonja and the broader team to ensure nothing slips through the cracks. - Assist with tax preparation, maintain meticulous expense tracking, and manage data entry for bookkeeping and payables. - Strategic Marketing & Creative Design - Own the LinkedIn and Instagram presence—from strategy and creation to engagement and analytics. - Design, clean up, and update handouts and PowerPoint presentations for professional courses. - Manage monthly newsletters. Sonja provides the topic; you draft the content, layout the email, and handle the send-out. - Manage communications for show guests as we shift toward a bulk-interviewing model. - Research & Technical Writing - Research and write articles for various newsletters across the organizations. - Proactively research funding and grant opportunities that align with our core missions (Women in Business and Special Needs). - The "Networking-to-CRM" Funnel - Research relevant events monthly, present them to Sonja, handle registrations, and manage the calendar. - Transform business cards into leads. You will upload contacts to Constant Contact, tag them by event, send tailored outreach emails, and connect with them on LinkedIn. Benefits - Rate: $7.00 - $8.00 USD per hour. - Hours: Part-time (10–15 hours per week to start). - Shift: Pacific Timezone.

• Manage multi-channel demand generation strategies across digital, events, ABM, partner, and outbound channels • Leverage AI-driven audience segmentation, intent data, and predictive modeling to improve targeting and conversion • Orchestrate full-funnel campaigns with product marketing managers using automation and agentic workflows to increase speed, scale, and personalization • Work closely with the BDR management team to optimize outreach strategies and use AI-assisted insights to drive pipeline progression and efficiency improvements • Track and report on channel mix success using performance data, CAC efficiency, and AI-based recommendations • Own funnel performance through SQO (Inquiry → MQL → SQO) • Deploy AI models and analytics to identify bottlenecks, leakage points, and conversion opportunities in real time • Utilize agentic tools to autonomously surface insights, recommend actions, and trigger optimizations across the funnel • Establish standardized funnel definitions, governance, and performance benchmarks • Work with the Martech, internal agency and product marketing teams to integrate AI tools (predictive scoring, generative content, conversational AI, data enrichment, intent platforms) • Work with the Martech, internal agency and product marketing teams to deploy agentic workflows that automate campaign execution, lead routing, scoring, and reporting • Ensure data integrity, unified customer view, and seamless system interoperability • Define and manage multi-touch attribution models enhanced by AI for more accurate revenue mapping • Partner with Sales and RevOps to build forecasting models and pipeline coverage frameworks • Establish shared accountability for pipeline generation and revenue outcomes • Use predictive analytics to anticipate pipeline gaps and proactively adjust programs • Participate in executive forecasting cadences with data-backed insights and scenario modeling • Define models for AI-driven lead scoring, routing, and next-best-action frameworks for in-life clients. • Optimize in-life engagement through personalization engines and behavior-triggered campaigns • Continuously refine lead management processes with automation and agent-based orchestration for in-life client base • Establish a rigorous reporting cadence supported by real-time dashboards and insights including performance alerts • Enforce SLAs across Marketing, BDR, and Partner channel team with automated monitoring and escalation workflows • Deliver executive-level performance reporting with clear diagnostics, root-cause analysis, and recommended actions • Identify and redesign manual, fragmented marketing processes into automated, AI-driven workflows • Build and deploy agentic systems that can: Execute campaign tasks autonomously, Monitor funnel health and trigger interventions, Recommend budget allocation and channel optimization across channels • Work with Product Marketing and the Internal Agency to generate and test content variations at scale • Establish a culture of continuous improvement through AI experimentation and rapid iteration • Evaluate and pilot emerging AI tools to maintain a competitive advantage in demand generation.