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Nex is helping families reconnect with the joy of movement through fun, social, and interactive content
Associate Manager, CRM
Location
California
Posted
40 days ago
Salary
$80K - $105K / year
Seniority
Mid Level
Job Description
Associate Manager, CRM
Nex
• Assist in creating, building, and optimizing key lifecycle marketing strategies across owned channels, including email, push, SMS, and long-form content. • Help evolve our CRM strategy, including weekly campaigns, automated flows, segmentation, deliverability, and reporting. • Develop scalable segmentation and personalization frameworks informed by customer behavior and lifecycle stage. • Run hypothesis-driven A/B tests across messaging, creative, cadence, and timing. • Maintain lifecycle channel health, including deliverability, list hygiene, compliance, and frequency management. • Work with the Lifecycle and Data teams to help track and report on lifecycle KPIs, including revenue contribution, engagement, churn, and retention. • Translate performance insights into clear recommendations and optimizations that improve conversion, retention, and customer experience. • Partner with Brand, Growth, Product, and CX to improve the customer journey and ensure lifecycle messaging is accurate, timely, and customer-first. • Create clear processes and documentation to support the company’s rapid growth.
Job Requirements
- At least 2 years of CRM and lifecycle marketing experience, preferably in digital subscription, kids and family, and/or gaming industries.
- Hands-on experience with Salesforce or another comparable CRM platform.
- Deep experience with email & SMS automation, segmentation, and testing.
- Excellent time management, cross-functional communication, and collaboration skills.
- Strong attention to detail and experience QAing emails and other communications.
- Analytical and data-driven with experience in analytics and attribution platforms; ability to perform data dives to surface actionable insights.
- Comfortable working in a dynamic, fast-paced, start-up environment.
Benefits
- Competitive compensation package.
- Flexible working hours and vacation policy.
- Product-driven culture that treasures talents and individual growth.
- Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field
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