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CRM Tech Manager – Braze
Location
Germany
Posted
40 days ago
Salary
0
Seniority
Senior
Job Description
CRM Tech Manager – Braze
GetAway Group
• Technical implementation of a new Customer Engagement Platform (Braze) in collaboration with the tech and data teams • Migration of templates, automations, and segments from legacy systems into the new platform • Development and implementation of web and app use cases (e.g., personalized content) • Design of web tracking concepts, processing of behavioral and browsing data, and implementation of these into segmentation and personalization • Data analysis and derivation of concrete actions to improve CRM channel performance • Strategic development of the data foundation (e.g., integration of CLV, onboarding new data sources) • Introduction of new communication channels (e.g., WhatsApp, RCS) • Design and implementation of omnichannel customer journeys—independently or within the CRM team • Close collaboration with the data team (use cases, data models, tracking) • Interface between marketing and tech • Development and integration of AI solutions (e.g., custom GPT in CRM, integrating AI features into CRM tools)
Job Requirements
- Fluent German (C1+) for close collaboration with German teams
- Several years of experience in CRM tech at a mid-to-senior level
- Hands-on, practical experience with Braze
- Strong knowledge of API/SDK architectures, data flows, and system architecture
- Proficient in BigQuery, SQL, JSON, and HTML/CSS
- Analytical thinker with data-driven decision-making
- Combines technical understanding with marketing know-how
- Hands-on mentality; pragmatic, solution-oriented, and execution-focused
Benefits
- €500 travel credit per year for bookings through our platforms—so you can experience the products you help build
- 20% Family & Friends discount on our travel offers—share your passion for travel with the people who matter to you
- JobRad - enjoy exercise, fresh air, and tax advantages: commute smart and stay healthy when and where you want
- Team events at our locations and beyond—we celebrate successes and strengthen collaboration offline as well
- Hybrid and flexible work models that adapt to your life—for genuine work–life balance
- A motivated team that loves travel and wants to build something together—an environment that encourages initiative and ownership
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