• Develop and own the positioning and messaging framework for every Search Atlas product line. • Create clear, differentiated messaging that explains why each product is better than competitors. • Build and maintain messaging documents and positioning guides. • Build and maintain a competitive intelligence program. • Create competitive battle cards and sales enablement materials. • Create the materials and frameworks that help the sales team close. • Lead the go-to-market strategy for new product launches. • Own the customer storytelling engine.

• Develop and execute integrated, customer-centric event marketing strategies that deliver athlete registration and revenue targets across an assigned portfolio of North American events • Own athlete registration volume, revenue, and yield targets for assigned for a portfolio of North American events • Develop and execute comprehensive, multi-channel marketing strategies spanning CRM/email, paid media, social, content, experiential, grassroots, and partnerships • Build and maintain an in-depth understanding of athlete behavior, regional market dynamics, and category trends to inform targeting and messaging • Deliver compelling, on-brand content that drives acquisition, engagement, and retention across the athlete journey • Ensure brand consistency and quality across all marketing touchpoints • Partner closely with CRM and Digital teams to plan and execute segmentation, lifecycle, and automation strategies that improve conversion and lifetime value • Analyze registration data, funnel performance, and campaign KPIs to identify risks, opportunities, and optimization levers • Forecast registration performance and proactively adjust tactics to close gaps against targets • Build strong in-market relationships with clubs, coaches, retailers, partners, and community stakeholders to drive grassroots growth • Collaborate with Communications and Global Marketing teams to support media strategies, storytelling, and PR execution • Own and manage assigned event marketing budgets, ensuring efficient spend and strong ROI • Present marketing performance, insights, and plans to senior stakeholders in weekly, monthly, and quarterly forums • Stay current on event marketing, CRM, digital, AI-enabled marketing tools, and endurance sport industry trends

• Develop and maintain positioning, differentiated messaging, and a cohesive narrative that connects our unique value to customer needs • Lead go-to-market for product launches from bill of materials through sales enablement • Create demand generation content targeting technical and business buyers: developers embedding reporting, data team leads, and analytics buyers evaluating platforms • Build and deliver internal enablement materials and training: product tours, email cadences, pitch materials, customer stories, and demo scripts • Create sales plays and campaigns that drive adoption and pipeline impact • Partner with R&D to shape roadmap and articulate our AI story, including agentic workflows, AI-driven data enrichment, natural language dashboard creation, and automated insights • Monitor competitive landscape and provide strategic recommendations for product positioning and PM roadmap input • Partner with Customer Marketing and PM on the retention content calendar: webinars, user days, roadmap workshops, and expansion plays • Bring new features to market and build enablement materials that sharpen renewal conversations around AI capabilities • Translate roadmap updates into customer-facing messaging that reinforces value at renewal time • Contribute to Actian's broader AI narrative as we build out agentic, MCP-connected, and LLM-ready capabilities across product lines • Create messaging and content for cross-sell expansion programs within the Actian portfolio

• Define and execute GTM strategies for new features and major product releases • Partner with Product and Engineering on launch gates, timelines, and readiness criteria • Develop clear positioning, messaging, and value propositions • Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content • Ensure launches are measurable, impactful, and optimized post-release • Own lifecycle strategy across email, push, and in-app messaging • Build programs that improve activation, feature adoption, monetization, and retention • Develop segmentation frameworks and testing roadmaps • Continuously optimize messaging, timing, and targeting to improve engagement and LTV • Partner with Analytics to measure cohort performance and downstream impact • Optimize in-app marketing placements and website messaging • Improve conversion flows and feature discovery surfaces • Ensure consistent, compelling messaging across all customer touchpoints • Identify friction in funnels and execute experiments to improve CVR • Own performance metrics tied to adoption, engagement, and retention • Use funnel analysis, cohort analysis, and A/B testing to drive decisions • Translate insights into experiments and execution • Focus on scalable systems that increase LTV over time