• Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars • Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies • Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals • Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards • Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights • Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work • Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility

Zola is looking for a Director of SEO/AEO to lead our organic search strategy and execution, with a strong emphasis on content. We need a creative, hands-on operator who is excited about the future of search, including the integration of AI and new technologies, and who “spikes” in content strategy. You'll be responsible for building a comprehensive strategy from the ground up, identifying high-impact opportunities, and scaling our content and product efforts to drive meaningful growth for Zola. This is NOT a cookie-cutter SEO role: thinkers who rely heavily on “SEO best practice” as an answer need not apply. We are looking for a leader who can serve at the forefront of the most quickly evolving discipline in marketing, who solves business problems through the lens of organic search. This role reports directly to the Chief Marketing Officer (CMO). What You'll Do: Lead the Organic Search Strategy: Develop and execute a holistic SEO/GEO strategy that aligns with Zola’s business goals, focusing on both foundational SEO and innovative, content-led growth initiatives. Drive Content Creation: Lead the end-to-end content creation process, from identifying high-potential keywords and topics to building scalable workflows for content production. Partner with cross-functional collaborators to execute against a content roadmap. Innovate with AI and Technology: Actively explore and implement new technologies, including AI tools, to accelerate keyword research, content generation, and co-occurrence acquisition. Conduct In-Depth Research: Perform advanced keyword research, competitive analysis, and opportunity modeling to identify new growth areas. You'll use data to make a strong business case for your content strategies. Manage Cross-Functional Projects: Work closely with product, engineering, and marketing teams to ensure SEO-first thinking is integrated into our product roadmap and marketing campaigns. Report on Performance: Monitor, analyze, and report on key SEO metrics to the leadership team, clearly articulating performance, trends, and future opportunities. You will own the results. Mentor and Grow: Stay on top of the latest search trends, algorithm updates, and industry best practices. You'll be the resident expert, educating others and championing SEO throughout the organization. What We're Looking For: 6-9 years of hands-on experience in SEO , with a proven track record of driving significant organic growth through business-led content and technical strategies. Expert-level proficiency in platforms like Google Search Console, SEMRush, Botify, etc. as well as emerging AI search measurement and workflow platforms A proven track record of curiosity and innovation when it comes to AI, GEO, and the evolving search landscape. This isn’t a platitude; we will ask you to give us examples of this. A builder and operator. You're not just a strategist; you're highly operational and ready to roll up your sleeves to build new processes and workflows. Deep expertise in content strategy. You know how to identify content gaps, model opportunity, and create engaging content that ranks. You have experience with co-occurrence acquisition and building a comprehensive content ecosystem. A strong understanding of technical SEO and how it intersects with content. Excitement for the future of search. You are genuinely curious about how AI, large language models, and other emerging technologies will shape the SEO landscape. You have experience working with AI tools for content or have a strong desire to dive in. Excellent communication and analytical skills. You can translate complex data into clear, actionable insights for both technical and non-technical audiences. Nimble and adaptable. You thrive in a fast-paced, startup-like environment and are comfortable navigating ambiguity. The salary range for this role is $160,000 - $180,000.  Ideally, this full-time role will be hybrid in our NYC office (Tuesdays & Thursdays).  However, we are open to considering fully remote candidates. ABOUT ZOLA We're Zola, the wedding company that will do anything for love. We're reinventing the wedding planning and registry experience to make the happiest moment in our couples’ lives even happier. From engagement to wedding and decorating your first home, Zola is there, combining compassionate customer service with modern tools and technology… all in the service of love. We built our entire platform from the ground-up in 2013, and quickly became the fastest-growing wedding company in the country. Our team has deep experience creating award-winning online and mobile products that are helpful, intuitive, and simply magical. We’re proud to have investor partners including Female Founders Fund, Comcast Ventures, Goldman Sachs, Canvas Ventures, Thrive Capital and Lightspeed Venture Partners, among others. We are passionate about supporting all forms of love, and we’re proud of our thriving community of over 2 million couples. We strive to hire a team that is as beautifully diverse as the couples getting married today, and we encourage individuals from every race, gender identity, age, sexual orientation, ethnicity, marital status, religion and perspective to apply. Zola will always be a place where every employee, couple, wedding guest, wedding vendor, and partner will be respected and accepted and valued. Our headquarters is in NYC. Come work with us!

• Oversee and implement the SEO for up to 30 clients within your portfolio • Cross-functional collaboration with other digital marketing teams to create cohesive and integrated SEO strategic plans to accomplish customer goals • Optimize web pages by using SEO, CRO, and SMO best practices • Develop content recommendations and technical analysis presentations • Decide upon final keyword lists with minimal supervision • Prioritize tasks based on their likely effectiveness and ability to be implemented • Present findings and back up recommendations with hard data on all SEO-related leads/sales/installs • Formulate and execute link-building strategies • Identify duplicate content or other problems that can arise in reporting or optimization • Mentor and teach junior team members a best practice approach to SEO • Perform other duties as assigned by manager or director • Continuously improve SEO skill set, staying up to date with market shifts • Create Content & Back Linking Strategies

• Develop and execute a comprehensive SEM roadmap to drive efficient revenue growth across all search platforms. • Oversee agency delivery quality, ensuring strategic alignment and operational excellence. • Lead campaign strategy, including account structure, bidding logic, keyword research, and audience frameworks. • Implement sophisticated bidding strategies (tROAS, tCPA, value-based bidding) and automation scripts to maximize efficiency at scale. • Build a structured roadmap for experiments; plan, analyze, and scale winning initiatives. • Manage the SEM budget P&L, collaborating with Finance on forecasting, pacing, and ROI modeling. • Partner with Martech on tracking and attribution, and with Product on landing page testing to improve post-click conversion. • Develop Tableau dashboards to surface performance drivers and provide strategic recommendations to stakeholders.