Pipedrive

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia. The Director of Marketing Analytics will lead Pipedrive’s global marketing analytics function, responsible for turning data into actionable insights that accelerate growth and optimize marketing performance. This role sits at the intersection of data science, marketing strategy, and business impact, partnering closely with Marketing, Product, Finance, and Data teams to measure, model, predict and help optimize marketing ROI across channels and customer segments. Your new adventure: Leadership & Strategy Build and lead a high-performing marketing analytics team with expertise in data analysis, experimentation, and marketing science. Develop and execute the global marketing measurement strategy—defining KPIs, attribution models, and forecasting frameworks to guide decision-making. Partner with Marketing leadership to shape investment decisions, campaign optimization, and audience strategy. Analytics & Insights Establish a unified marketing analytics framework across paid, owned, and earned channels to evaluate performance and ROI. Lead, and/or contribute to, advanced analytics initiatives and continuously improving analytical models and products such as multi-touch attribution, customer lifetime value modeling, churn prediction, and marketing mix modeling. Translate data into actionable insights through dashboards, storytelling, and strategic recommendations for senior executives. Collaboration & Influence Collaborate with the Data and Engineering teams to ensure marketing data infrastructure supports scalable and reliable reporting, insights and actions Partner with FP&A and Finance to align marketing efficiency metrics with company-wide financial goals Work closely with Product and Lifecycle Marketing teams to improve acquisition, activation, and retention funnels through data-driven insights Innovation & Enablement Drive experimentation frameworks (A/B testing, incrementality testing) to validate marketing hypotheses and investments Champion a culture of data literacy and experimentation across the marketing organisation Evaluate and implement new analytics tools, data models, and AI capabilities to advance predictive marketing and personalisation Does this sound like you? 10+ years of experience in analytics, with at least 5 in marketing or growth analytics roles at a SaaS or digital company Proven success leading analytics teams in a high-growth, global environment Deep expertise in marketing measurement, attribution, and data storytelling Experience across marketing channels such as paid search, organic (SEO, AEO), brand, CRM, Affiliates, Social Strong command of SQL, data visualisation tools (e.g. Tableau, Looker or equivalent), and marketing analytics platforms Experience with statistical modelling, marketing mix modelling, and experimentation design Familiarity with modern data stacks (e.g. AWS, dbt, Snowflake, Databricks, Jupyter etc…) and marketing automation systems (e.g. Segment, Zapier etc.) Strategic thinker with the ability to influence senior stakeholders and communicate complex data clearly Strong business acumen and understanding of SaaS growth levers and unit economics Passionate about mentoring talent and building scalable, high-impact analytics functions Why Pipedrive: People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks, and SWAG. Think performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and even pawternal leave—because we take care of ourselves and our people Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work The employee must be authorized to work in the US without company sponsorship. The ideal candidate must be able to complete all physical requirements (sitting [80-100%] and lifting [up to 20 lbs]) of the job with or without a reasonable accommodation.

• Develop and execute a comprehensive SEM roadmap to drive efficient revenue growth across all search platforms. • Oversee agency delivery quality, ensuring strategic alignment and operational excellence. • Lead campaign strategy, including account structure, bidding logic, keyword research, and audience frameworks. • Implement sophisticated bidding strategies (tROAS, tCPA, value-based bidding) and automation scripts to maximize efficiency at scale. • Build a structured roadmap for experiments; plan, analyze, and scale winning initiatives. • Manage the SEM budget P&L, collaborating with Finance on forecasting, pacing, and ROI modeling. • Partner with Martech on tracking and attribution, and with Product on landing page testing to improve post-click conversion. • Develop Tableau dashboards to surface performance drivers and provide strategic recommendations to stakeholders.

• Establish and own the Payments BI foundations, including core KPIs, dashboards, reporting, and anomaly monitoring for areas such as authorization rates, payment economics, fraud, chargebacks, and payment method adoption • Partner with stakeholders across Finance, Product, and Payments to identify, prioritize, and define the most impactful payments metrics • Build reliable, automated monitoring and reporting that enables fast decision-making and early detection of issues • Act as the central source of truth for payments performance and insights across Pipedrive • Provide analysis and recommendations to support payment product decisions, PSP performance, customer experience improvements, and fraud/risk strategy • Define and execute the Payments BI roadmap, scaling and automating reporting as the business evolves • Explore opportunities to enhance monitoring and optimization through advanced analytics, AI/ML, or third-party tools • Collaborate closely with central BI/Data teams to ensure payments insights are embedded into Pipedrive’s broader analytics ecosystem

• Establish and own the Payments BI foundations, including core KPIs, dashboards, reporting, and anomaly monitoring for areas such as authorization rates, payment economics, fraud, chargebacks, and payment method adoption • Partner with stakeholders across Finance, Product, and Payments to identify, prioritize, and define the most impactful payments metrics • Build reliable, automated monitoring and reporting that enables fast decision-making and early detection of issues • Act as the central source of truth for payments performance and insights across Pipedrive • Provide analysis and recommendations to support payment product decisions, PSP performance, customer experience improvements, and fraud/risk strategy • Define and execute the Payments BI roadmap, scaling and automating reporting as the business evolves • Explore opportunities to enhance monitoring and optimization through advanced analytics, AI/ML, or third-party tools • Collaborate closely with central BI/Data teams to ensure payments insights are embedded into Pipedrive’s broader analytics ecosystem

• Establish and own the Payments BI foundations, including core KPIs, dashboards, reporting, and anomaly monitoring for areas such as authorization rates, payment economics, fraud, chargebacks, and payment method adoption • Partner with stakeholders across Finance, Product, and Payments to identify, prioritize, and define the most impactful payments metrics • Build reliable, automated monitoring and reporting that enables fast decision-making and early detection of issues • Act as the central source of truth for payments performance and insights across Pipedrive • Provide analysis and recommendations to support payment product decisions, PSP performance, customer experience improvements, and fraud/risk strategy • Define and execute the Payments BI roadmap, scaling and automating reporting as the business evolves • Explore opportunities to enhance monitoring and optimization through advanced analytics, AI/ML, or third-party tools • Collaborate closely with central BI/Data teams to ensure payments insights are embedded into Pipedrive’s broader analytics ecosystem

• Establish and own the Payments BI foundations, including core KPIs, dashboards, reporting, and anomaly monitoring for areas such as authorization rates, payment economics, fraud, chargebacks, and payment method adoption • Partner with stakeholders across Finance, Product, and Payments to identify, prioritize, and define the most impactful payments metrics • Build reliable, automated monitoring and reporting that enables fast decision-making and early detection of issues • Act as the central source of truth for payments performance and insights across Pipedrive • Provide analysis and recommendations to support payment product decisions, PSP performance, customer experience improvements, and fraud/risk strategy • Define and execute the Payments BI roadmap, scaling and automating reporting as the business evolves • Explore opportunities to enhance monitoring and optimization through advanced analytics, AI/ML, or third-party tools • Collaborate closely with central BI/Data teams to ensure payments insights are embedded into Pipedrive’s broader analytics ecosystem

• Establish and own the Payments BI foundations, including core KPIs, dashboards, reporting, and anomaly monitoring for areas such as authorization rates, payment economics, fraud, chargebacks, and payment method adoption • Partner with stakeholders across Finance, Product, and Payments to identify, prioritize, and define the most impactful payments metrics • Build reliable, automated monitoring and reporting that enables fast decision-making and early detection of issues • Act as the central source of truth for payments performance and insights across Pipedrive • Provide analysis and recommendations to support payment product decisions, PSP performance, customer experience improvements, and fraud/risk strategy • Define and execute the Payments BI roadmap, scaling and automating reporting as the business evolves • Explore opportunities to enhance monitoring and optimization through advanced analytics, AI/ML, or third-party tools • Collaborate closely with central BI/Data teams to ensure payments insights are embedded into Pipedrive’s broader analytics ecosystem