• Own the programmatic display strategy across awareness, consideration, and demand programs, including video activation across channels such as YouTube and Connected TV • Plan, launch, and manage campaigns across Demand Side Platforms (e.g., DV360, Google Adwords, YouTube), including audience strategy, inventory selection and media mix decisions • Define and execute media buy strategy for priority trade publications, including site selection, sponsorships, high-impact placements, and contextual alignment • Own the paid media budget, including planning, allocation, forecasting, pacing, and performance-based reallocation • Develop and continuously refine targeting strategies (first- and third-party data, contextual, intent, ABM, retargeting) across display, trade media, and video environments • Support and guide display and video media strategy across regions, ensuring consistency in approach while allowing for local nuance • Define and execute media buy strategy for priority trade publications, as well as video placements across YouTube and Connected TV • Lead negotiations with publishers, platforms, and vendors to maximize value, audience quality, and performance within budget constraints • Leverage ZoomInfo Marketing to support audience strategy, account-based targeting, and activation across programmatic • Drive ongoing optimization across bids, budgets, pacing, creative rotation, frequency, and reach • Partner closely with analytics, web, and content teams to ensure strong measurement, attribution, landing-page performance and lead conversion • Translate performance data into clear insights and recommendations for stakeholders—what’s working, what’s not, and what to do next • Manage agency, vendor and publisher/platform relationships, holding them accountable to transparency, budget discipline, and results • Stay ahead of industry shifts (privacy, cookies, identity, AI-driven optimization) and proactively evolve the programmatic approach • Apply strong project management skills to prioritize and manage multiple projects in a fast-paced environment, ensuring deadlines and business goals are met • Maintain meticulous attention to detail while managing shifting priorities and ensuring the quality of deliverables.

• Lead the end-to-end launch of the brand on Amazon, including account setup, FBA onboarding, and compliance • Create and optimize high-converting product listings (keyword research, SEO, titles, bullet points, A+ content) • Develop and execute Amazon PPC strategies focused on profitable growth (ACOS & TACOS optimization) • Conduct in-depth keyword research and competitor analysis to identify growth opportunities • Continuously monitor, analyze, and optimize campaign performance • Work on product positioning, pricing strategy, and listing improvements to maximize conversions • Scale campaigns while maintaining strong ROI and efficiency

• Build and optimize campaigns directly in Google Ads and Meta Ads • Manage external performance partners and analyze their performance • Evaluate ad creatives and provide data-driven feedback to design team • Work with algorithmic recommendations and assess their effectiveness • Identify automation opportunities and suggest improvements • Track results and derive actionable insights from metrics • Collaborate with Content, Social Media, and Email Marketing teams

• Own the pipeline number by designing, running, and scaling the programs that feed qualified opportunities to the Account Executive team, targeting multifamily owners, operators, and onsite Property Managers. • Lead a small team and carry a quarterly pipeline plan tied to AE quota coverage while reporting to the CRO as the senior member of the marketing leadership team. • Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. • Run multi-channel execution including paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. • Stand up named account plays against the top US property management companies, orchestrating ads, email, direct mail, and field events to land target logos. • Own the end-to-end persona development process by conducting customer/prospect interviews and leveraging quantitative data to standardize messaging and optimize channel strategy.