• Build and optimize campaigns directly in Google Ads and Meta Ads • Manage external performance partners and analyze their performance • Evaluate ad creatives and provide data-driven feedback to design team • Work with algorithmic recommendations and assess their effectiveness • Identify automation opportunities and suggest improvements • Track results and derive actionable insights from metrics • Collaborate with Content, Social Media, and Email Marketing teams

• Own the pipeline number by designing, running, and scaling the programs that feed qualified opportunities to the Account Executive team, targeting multifamily owners, operators, and onsite Property Managers. • Lead a small team and carry a quarterly pipeline plan tied to AE quota coverage while reporting to the CRO as the senior member of the marketing leadership team. • Build and defend a quarterly sourced pipeline plan tied to AE quota coverage and a clear sourced to closed won conversion target. • Run multi-channel execution including paid search, paid social, content syndication, SEO, email, webinars, field events, and ABM as one integrated system. • Stand up named account plays against the top US property management companies, orchestrating ads, email, direct mail, and field events to land target logos. • Own the end-to-end persona development process by conducting customer/prospect interviews and leveraging quantitative data to standardize messaging and optimize channel strategy.

• Build, launch, and maintain Paid Search/Shopping campaigns aligned to client objectives, audience, and inventory realities. • Prepare clear, on‑time performance updates and inputs for QBRs with actionable next steps. • Monitor daily/weekly performance; build accurate recurring reports; run basic A/B tests with defined success criteria; maintain pacing and budgets. • Execute tagging and feed QA checklists; partner with Analytics to validate reads and resolve anomalies. • Demonstrate sound channel craft and growing cross‑channel awareness; connect measurement to growth.

• Own and execute paid social strategy across Meta, TikTok, and emerging channels, managing budgets to drive customer acquisition and efficiency • Monitor and optimize campaign, audience, and creative performance; scale winners and address underperformance • Lead experimentation across audiences, creative, messaging, and bidding to drive continuous performance improvement • Analyze performance across attribution models to identify growth drivers and translate insights into actionable strategies • Build and maintain reporting, dashboards, and measurement frameworks in partnership with analytics teams • Collaborate with Creative, Studio, and Production teams to develop high-performing assets and ensure strong creative-platform fit • Maintain a high volume of creative testing to support growth • Partner cross-functionally with Merchandising, Product, and Data teams to align on priorities, improve measurement, and support key initiatives • Communicate performance insights and growth opportunities to leadership • Identify and test new growth opportunities across channels, formats, and audience strategies; continuously improve experimentation frameworks