• Own the visual design layer. • Translate UX wireframes and brand systems into high-fidelity web concepts, component libraries, and responsive layouts in Figma. • Set the visual direction. • Build component systems that scale. • Use AI as a force multiplier. • Connect dots across the team. • Maintain craft.

• Prepare visual specification packages for art, signage, logos, wallpaper, murals, and cutouts using PowerPoint. • Create, preflight, and deliver high-resolution production files for print and fabrication, including downloading, upscaling, resizing, and formatting artwork. • Ensure color accuracy across deliverables through color adjustments and matching. • Refine and output print-ready artwork using Adobe Illustrator and Photoshop. • Coordinate with design, print, and production teams to move concepts from inception to completion and meet project timelines. • Enforce quality control standards for all outputs. • Maintain organized documentation, file systems, and version control. • Produce files for non-paper media (canvas, vinyl, acrylic, etc.) for CNC/laser cutting and roll-to-roll/flatbed printing. • Support image recreations, custom mural creation, and AI-assisted asset generation. • Prepare ADA signage and related production-ready packages. • Stay current with design trends and emerging technology (including AI tools) to improve quality and efficiency.

• Craft compelling design assets such as ad sets and landing pages, that are backed by data to drive improvement of digital marketing KPIs. • Produce motion graphics and basic short-form video cutdowns optimized for social media advertising, including LinkedIn, Instagram, and YouTube. • Edit existing video assets into high-performing ad units tailored to platform specifications, aspect ratios, and attention spans. • Collaborate with the media and content teams to align motion creative with audience insights and campaign goals. • Maintain brand consistency across all static, motion, and video assets while adapting creatively to different audience segments and platforms. • Collaborate with internal teams and client teams to understand business goals, target audience, and additional data points to help with the creation of A/B tests and data driven designs • Design and implement A/B tests tests and other experiments using CRO tools such as Optimizely, Unbounce, and/or Crazyegg • Conduct user research, usability testing, and heat mapping analysis to gather insights and validate design decisions. • Continuously iterate and refine designs based on feedback, data insights, and testing outcome • Manage multiple design projects simultaneously while communicating effectively with project management and additional internal stakeholders to provide updates on the status of their projects, respond to feedback, and ensure that their needs are being met. • Stay updated on industry trends, best practices, and emerging technologies related to CRO and user experience design.

Role Description - Design marketing materials such as social media graphics, presentations, ads, and digital assets - Collaborate with the client/team to understand design requirements and brand guidelines - Ensure all designs are aligned with the company’s visual identity and messaging - Deliver high-quality outputs within deadlines - Provide open/editable files (e.g., AI, PSD) to allow for minor client revisions Qualifications - Proven experience as a Graphic Designer - Proficiency in Adobe Illustrator (required) and other Adobe Creative Suite tools is a plus - Strong portfolio showcasing modern, clean, and conversion-focused designs - Understanding of branding, typography, layout, and visual hierarchy - Ability to follow instructions while also bringing creative input - Experience working remotely or as a Virtual Assistant is preferred - Strong attention to detail and time management skills