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Senior Marketing Technologist
Location
California + 4 moreAll locations: California | Idaho | South Carolina | Texas | Washington
Posted
42 days ago
Salary
$106.6K - $130.1K / year
Seniority
Senior
Job Description
Senior Marketing Technologist
BECU
• Serve as the technical steward of BECU’s MarTech ecosystem: Own platform configuration, integration patterns, data flows, and implementation standards to ensure long-term scalability, stability, and supportability. • Design and build advanced journeys and automation: Develop and optimize complex workflows, including audience qualification, orchestration rules, timing strategies, and cross-channel execution. • Enable personalization at scale: Configure advanced targeting, content rules, and decision logic; partner with channel and content teams to operationalize personalization while maintaining data quality and compliance. • Architect and maintain integrations: Implement and support integrations between Salesforce Marketing Cloud, data platforms, CDPs, personalization tools, and adjacent systems—ensuring accurate, observable, and governed data flows. • Ensure platform health and quality: Monitor performance, troubleshoot issues, conduct QA and audience validation, and proactively identify risks to protect campaign accuracy, data integrity, and member trust. • Collaborate cross-functionally: Partner closely with Marketing, MarTech, Data, IT, and Compliance stakeholders to solution use cases, evaluate tradeoffs, manage dependencies, and align solutions with enterprise standards. • Support campaign execution when needed: Roll up your sleeves during high-volume periods to help build, validate, and launch campaigns, ensuring deadlines are met without sacrificing quality. • Support experimentation and innovation: Pilot new tools, features, and use cases—evaluating feasibility, implementation effort, risk, and value prior to broader adoption. • Provide guidance and best practices: Offer technical guidance, architectural input, and best practices to marketing and operations partners—serving as a subject-matter expert without formal people-management responsibilities. • Establish standards and guardrails: Maintain implementation standards, documentation, and controls that enable consistent, compliant use of marketing technology across teams.
Job Requirements
- Bachelor’s degree in Business, Marketing, Marketing Technology, Information Technology, Computer Science, or a related field, or equivalent practical experience
- 5+ years of experience in marketing technology, automation, or MarTech implementation roles
- Proven experience owning complex MarTech implementations as a senior individual contributor
- Deep expertise in Salesforce Marketing Cloud (e.g., Email Studio, Journey Builder, data modeling, automation)
- Strong experience designing and supporting integrations, data flows, and audience architecture
- Working knowledge of SQL or similar data querying tools
- Experience coding emails and web components
- Experience partnering with data, IT, and compliance teams in regulated environments
- Detail-oriented with strong QA, troubleshooting, and risk-assessment skills
- Ability to translate ambiguous business requirements into scalable, supportable technical solutions
- Comfort influencing outcomes and shaping solutions without formal authority
- Familiarity with CDP concepts and personalization technologies preferred
Benefits
- 401(k) Company Match (up to 3%)
- 4% annual contribution to your 401(k) by BECU
- Medical, Dental and Vision (family contributions as well)
- PTO Program + Exchange Program
- Tuition Reimbursement Program
- BECU Cares volunteer time off + donation match
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