• Develop and own solution descriptions and messaging for your assigned portfolio across buyer types, industries, and deal stages. • Build modular messaging frameworks that can be formatted for web, ads, sales conversations, events, and RFP/RFI responses from a single source of truth. • Define buyer narratives at the scenario level - how Creatio's solution is discovered, evaluated, and chosen - not just at the persona level. • Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback on an ongoing basis. • Write and continuously optimize web copy, digital ad messaging, and landing page content using AI-assisted tools. • Develop event presentations, webinar content, and thought leadership materials aligned to your portfolio themes. • Produce short-form content across buyer stages, such as social, email nurture, one-pagers, and solution briefs in formats ready for demand gen team activation. • Independently build interactive buyer tools: ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials. • Use no-code platforms and AI-assisted development to ship these assets without engineering dependency. • Refresh and maintain interactive tools as product capabilities and competitive dynamics evolve. • Create sales collateral, including differentiation guides, objection handlers, and discovery question frameworks tied to specific buyer scenarios within your portfolio. • Develop presentation templates and demo narratives for use by sales and solution consultants at each stage of the buying process. • Run internal workshops and briefings to align sales teams on new messaging, competitive updates, and new launch content. • Partner with Product Managers to develop and execute tiered launch plans for your assigned portfolio. • Define field-facing launch packages that communicate what sales needs to know, say, show, and prove, and coordinate delivery with sales enablement and demand gen. Ensure content is live, accessible, and activated at launch across all relevant channels. • Gather buyer and field feedback to sharpen messaging and prioritize content investment. • Track content usage and performance signals to drive iteration, not just production.

• Develop and own solution descriptions and messaging for your assigned portfolio across buyer types, industries, and deal stages. • Build modular messaging frameworks that can be formatted for web, ads, sales conversations, events, and RFP/RFI responses from a single source of truth. • Define buyer narratives at the scenario level - how Creatio's solution is discovered, evaluated, and chosen - not just at the persona level. • Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback on an ongoing basis. • Write and continuously optimize web copy, digital ad messaging, and landing page content using AI-assisted tools. • Develop event presentations, webinar content, and thought leadership materials aligned to your portfolio themes. • Produce short-form content across buyer stages, such as social, email nurture, one-pagers, and solution briefs in formats ready for demand gen team activation. • Independently build interactive buyer tools: ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials. • Use no-code platforms and AI-assisted development to ship these assets without engineering dependency. • Refresh and maintain interactive tools as product capabilities and competitive dynamics evolve. • Create sales collateral, including differentiation guides, objection handlers, and discovery question frameworks tied to specific buyer scenarios within your portfolio. • Develop presentation templates and demo narratives for use by sales and solution consultants at each stage of the buying process. • Run internal workshops and briefings to align sales teams on new messaging, competitive updates, and new launch content. • Partner with Product Managers to develop and execute tiered launch plans - updates, releases, and full launches - for your assigned portfolio. • Define field-facing launch packages that communicate what sales needs to know, say, show, and prove, and coordinate delivery with sales enablement and demand gen. Ensure content is live, accessible, and activated at launch across all relevant channels. • Gather buyer and field feedback to sharpen messaging and prioritize content investment. • Track content usage and performance signals to drive iteration, not just production.

• Develop and own solution descriptions and messaging for your assigned portfolio across buyer types, industries, and deal stages. • Build modular messaging frameworks that can be formatted for web, ads, sales conversations, events, and RFP/RFI responses from a single source of truth. • Define buyer narratives at the scenario level - how Creatio's solution is discovered, evaluated, and chosen - not just at the persona level. • Maintain positioning currency by incorporating win/loss signals, competitive shifts, and market feedback on an ongoing basis. • Write and continuously optimize web copy, digital ad messaging, and landing page content using AI-assisted tools. • Develop event presentations, webinar content, and thought leadership materials aligned to your portfolio themes. • Produce short-form content across buyer stages, such as social, email nurture, one-pagers, and solution briefs in formats ready for demand gen team activation. • Independently build interactive buyer tools: ROI calculators, pricing estimators, competitive comparison experiences, product feature demos, and virtual product trials. • Use no-code platforms and AI-assisted development to ship these assets without engineering dependency. • Refresh and maintain interactive tools as product capabilities and competitive dynamics evolve. • Create sales collateral, including differentiation guides, objection handlers, and discovery question frameworks tied to specific buyer scenarios within your portfolio. • Develop presentation templates and demo narratives for use by sales and solution consultants at each stage of the buying process. • Run internal workshops and briefings to align sales teams on new messaging, competitive updates, and new launch content. • Partner with Product Managers to develop and execute tiered launch plans - updates, releases, and full launches - for your assigned portfolio. • Define field-facing launch packages that communicate what sales needs to know, say, show, and prove, and coordinate delivery with sales enablement and demand gen. Ensure content is live, accessible, and activated at launch across all relevant channels. • Gather buyer and field feedback to sharpen messaging and prioritize content investment. • Track content usage and performance signals to drive iteration, not just production.

Senior Marketing Manager West-South Job Category: Marketing Location: Italy - Milan - Remote | Spain - Madrid - Remote Meet Our Team: Our EMEA Regional Marketing team is responsible for driving global engagement at scale through the development and execution of region wide, vertical- and account-specific marketing campaigns; the development and activation of offering lead growth programs,  and high-end events, with the ultimate goal of making selling easier and being the voice of marketing to our GTM teams in region. Picture Yourself at Pega: As the Senior Marketing Manager for West-South, you’ll lead strategic marketing initiatives across your region and assigned industry, helping shape Pega’s brand presence and drive growth. You’ll design and execute demand generation campaigns, deliver Account-Based Marketing for key strategic accounts, and align marketing efforts with regional business goals to grow pipeline and ACV. This role blends strategic planning with hands-on execution and cross-functional collaboration. You’ll also manage and develop a team of two, fostering high performance and impact.  Please be aware that this role will require frequent travel across Italy, Spain & France.  What You'll Do at Pega: - Act as the marketing lead for your region, representing marketing across the GTM organization. - Develop and execute a comprehensive regional marketing plan aligned to business goals and pipeline growth. - Lead multi-channel demand generation campaigns and ABM programs for top strategic accounts. - Partner with sales to build account-based marketing plans using Target Organization Plans (TOPs). - Deliver regional marketing programs including brand, thought leadership, PR, and digital execution. - Manage and optimize regional events, leveraging global standardization. - Implement always-on nurture marketing for both new and existing accounts. - Collaborate cross-functionally with EMEA teams, sales leadership, and corporate marketing. - Use data and analytics to measure impact, optimize performance, and report ROI. Who You Are: You excel at working with a diverse set of functions and levels and leading the group to consensus on a plan that will serve the priorities of the programs for the region. You also need to be an excellent multi-tasker, able to juggle competing priorities and appropriately manage the expectations of stakeholders. What You've Accomplished: - Bachelor’s degree in Marketing, Business Administration, Communications, Management, or related field - 10+ years of experience in Marketing with proven track record in regional marketing - 3+ years of people leadership experience  - Prior experience in enterprise software marketing - Strong strategic marketing, communication, and planning skills - Proficiency with marketing automation tools, MS Office, Excel, PowerPoint, social collaboration tools, LinkedIn, Twitter, Google Analytics - Budget management experience - Strong digital marketing experience and ABM expertise - Excellent written and verbal communication skills - Strong analytical skills and demonstrated ability to leverage data to influence strategy and decision-making Pega Offers You: - Gartner Analyst acclaimed technology leadership across our categories of products - Continuous learning and development opportunities - An innovative, inclusive, agile, flexible, and fun work environment - Competitive global benefits program inclusive ofpay + bonus incentive, employee equity in the company Job ID: 23578