Director of Product Remote US Remote - Ontario time type Full time WHO WE ARE LOOKING FOR Director of Product As the Director of Product, you will be responsible for leading our product management organization, defining a unified strategic product vision, and ensuring our technology delivers measurable value to both veterinary practices and pet owners. You will mentor a high-performing team while navigating the complexities of a B2B2C marketplace. You will hold primary responsibility for our veterinary customer and pet owner facing product portfolio. Your goal is to move the organization toward a highly personalized veterinary medicine experience that reduces administrative friction for clinics and enhances the care journey for pet owners. You will manage a team of Product Managers, fostering a culture of technical excellence, innovation, strategic rigor, data-driven decision-making and outcome orientation. This is a full-time, remote position. WHAT YOU’LL DO Strategic Product Vision: Transform high-level company goals into a cohesive product strategy based on business value, customer needs, and data-driven insights. - Partner with the Head of Product and Head of Design to drive the transition from siloed products to a cohesive experience for our clinic customers and pet owners. - Implement advanced frameworks to balance long-term innovation bets with core platform stability, ensuring resources are always allocated to the highest-impact initiatives. - Establish and track key performance indicators (KPIs) to measure product success and inform decisions. Department Leadership: Lead, mentor, and develop the Product Management team. You will be responsible for the professional development of our PMs, ensuring alignment across all teams. Own end-to-end product lifecycle from ideation through launch and continuous optimization: Advocate for the Customer experience. - Workflow Automation: Lead the development of intelligent, automated experiences that make the lives of our vet customers easier and delight them along the way, allowing staff to focus on patient care. - E-commerce & Conversion: Oversee our pet-owner-facing commerce engines, optimizing frictionless checkout journeys and recurring revenue programs. - Platform Integration: Ensure Vetsource remains a deeply embedded partner within the veterinary software ecosystem through robust API strategies and third-party integrations. - Value Transparency: Drive the creation of tools that provide practices with clear visibility into their performance, revenue recapture, operational efficiency and the value of the Vetsource services. - Identify risks and remove blockers to ensure timely delivery of product initiatives. Stakeholder Management and Engagement: Partner with customers, partners, engineering, design, marketing, sales, operations and others to deliver high-impact products. WHAT YOU BRING - 7+ Years of Product Management Experience: A proven track record of leading product organizations in B2B2C or B2B SaaS, Vet Health, Health-tech, or Marketplace environments. 5+ years of strong animal health or health-tech experience is highly preferred, but top-tier product craft is non-negotiable. - Experience Leading Product Managers: At least 3 years of experience managing other Product Managers. You should have a history of coaching junior and senior PMs toward their next career milestones. - Platform Mindset: Experience moving a product suite from siloed applications to an integrated platform or "Open Architecture" model. - Analytical Rigor: Proficiency in defining successful outcomes with clearly measurable KPIs and holding teams accountable to user impact rather than feature shipping. - Communication Excellence: The ability to distill complex technical roadmaps into crisp strategic narratives for executive leadership and external stakeholders. Preferred Experience and Qualifications: - Preferred experience in LLM implementation, AI product launches and incorporating AI usage into all phases of product development. - Preferred expertise of modern product discovery techniques and "Product-Led Growth" (PLG) principles. WORKING CONDITIONS - Reliable internet access is required. - Sitting/standing at a desk working on a computer for long periods of time. WHAT CAN YOU EXPECT FROM VETSOURCE In addition to an inclusive and welcoming culture, Vetsource also offers: - Competitive pay and benefits including medical, vision*, dental, and life insurance - Employee Assistance Program - Pet insurance* and Virtual vet care - PTO, Holidays, Floating Holidays, and Volunteer Day - Retirement Savings Plan (401k/ RRSP) with employer matching program - Paid parental leave - Flexible scheduling and remote work where possible - The opportunity to join one of our Associate Resource Groups, and fun company events! OUR VALUES In addition to the benefits listed above, all associates are expected to support and model Vetsource’s Core Values: Do the right thing every time; Treat others the way they want to be treated; Embrace change; Be innovative; Get it done; Enjoy the work! A culture where everyone can thrive! Pay range (US based applicants): $190,265 - $238,000 (annualized) + 20% annual bonus target Pay range (CAD based applicants): $171,221 - $215,000 (annualized) + 20% annual bonus target

• Oversee all aspects of the Claims function, ensuring operational compliance with state and industry regulations. • Develop and present to AVP leadership an operational plan that balances workload management, staff development, and process optimization goals. • Model and maintain a strong culture of accountability and transparency at all levels of the department, taking ownership of decisions, outcomes, successes, and challenges. • Build and maintain high-performing claims leadership and examiner teams, fostering a culture of development-focused coaching and holding leaders accountable for team performance through quantitative and qualitative measurements. • Oversee quality review and control processes for all claims activities. • Ensure appropriate claims governance, including authority levels, escalation protocols, and proactive identification and mitigation of risk issues or events to minimize impact and recurrence. • Provide technical leadership on complex claims, including contestable and accelerated benefit claims, ensuring this high-risk function is managed effectively and accurately. • Ensure unresponsive claims are processed timely under unclaimed property/escheatment guidelines, satisfying regulatory requirements. • Partner with claims leadership, legal, and other stakeholders to ensure timely response to appeals of adverse claim decision and consumer and insurance department complaints. • Build and maintain effective relationships with internal stakeholders and external partners, including TPA oversight, for claims reporting, payment processing, and service delivery. • Proactively identify and lead initiatives across the Claims organization, including workload strategies, process improvements, and technology advancements that drive efficiency and effectiveness. • Ensure proper development and maintenance of standard process documentation and job aids, cultivating a culture of continuous improvement where materials are updated as changes are implemented. • Prepare claims operations reports that highlight trends, performance against metrics, and key opportunities, providing data-driven insights to support leadership decision-making. • Report regularly to the AVP on claims team performance, escalated issues, and operational risks. • Monitor Claims expenses to ensure good stewardship of company resources.

• Own the product success strategy for a portfolio of products/customers/regions • Drive product adoption, feature utilization, and time-to-value • Partner with customers to define success criteria, KPIs, and value outcomes • Conduct regular product reviews, health checks, and roadmap alignment sessions • Conduct Product Deep Dives to help existing customers leverage advanced modules they may be underutilizing. • Become a trusted product expert and advisor to customers and field teams. • Facilitate tighter and ongoing collaboration between product management and SMEs (Subject matter experts) from Solution and Value Advisory (SVA), Customer Value Management (CVM) and Professional Services (PS). • Participate in Product Steering forums to prioritize the roadmap based on customer impact and retention risk. • Support onboarding and major product rollouts. • Capture customer feedback, pain points, and enhancement requests via forums such as Customer Advisory Boards, Product Innovation Council etc. • Partner with Product Management to influence roadmap priorities. • Advocate for customer needs across Engineering, Support, and Sales. • Identify product gaps and adoption risks early. • Establish structured feedback loops from field teams to Product • Surface enablement gaps, adoption blockers, and usability issues • Influence product roadmap and documentation improvements • Represent field readiness and adoption perspectives in product discussions • Work closely with Customer Success, Sales & Presales, and Professional Services • Support renewals and expansions by demonstrating product value • Contribute to customer success plans and executive business reviews • Align with Marketing on customer stories and product messaging • Bridge the gap between Sales and Product by ensuring the sales team understands the latest capabilities and value propositions. • Monitor product usage data and customer health metrics • Identify trends, risks, and opportunities for optimization • Create reports and insights to guide customer and internal decisions • Drive continuous improvement of product success processes

• Architect and execute a full-funnel demand generation strategy across paid digital, ABM, content syndication, email, and social to drive predictable pipeline. • Manage and mentor a high-performing team of three, including BDR and Event Management functions, to ensure alignment between digital demand and field execution. • Scale account-based marketing (ABM) programs using 6sense or equivalent intent data to engage priority accounts with AI-powered personalization. • Partner with Sales and RevOps to define MQL/SQL criteria, lead scoring frameworks, and attribution models that tie marketing investment to revenue. • Own the digital advertising budget and strategy, optimizing paid search and social toward pipeline contribution rather than vanity metrics. • Deploy AI tools and workflows to accelerate content creation, automate campaign optimization, and improve targeting efficiency. • Establish a regular reporting cadence for senior leadership, using Salesforce and attribution data to translate campaign performance into strategic insights. • Design integrated multi-channel campaigns that seamlessly connect digital touchpoints with virtual and in-person events.