• Research and document how books move from manuscript to publishing • Support marketing campaigns for children’s books and publishing projects • Research target audiences such as parents teachers schools and book communities • Assist in preparing social media posts and promotional content for books • Help identify relevant blogs reviewers and online reading communities • Support simple SEO tasks such as keyword research and improving article titles descriptions and content structure • Assist with basic marketing automation such as email newsletters campaign scheduling and audience segmentation • Track marketing experiments engagement metrics and campaign results • Assist with outreach to reviewers bloggers and educators • Help prepare promotional materials for book launches and campaigns • Research children’s publishing trends competing titles and reader interests

• Establish third-party media and content syndication as a reliable growth engine that meets or exceeds annual database growth and pipeline contribution targets across priority regions. • Design and scale ABM-focused syndication programs that materially increase qualified pipeline from named and strategic accounts while improving lead-to-opportunity conversion rates versus baseline. • Build and execute a channel roadmap that keeps quarterly investment within plan while improving forecast accuracy and overall pipeline-per-dollar efficiency for the channel. • Improve lead quality from third-party sources by continuously optimizing partner mix, targeting, filters, and content alignment, resulting in higher opportunity creation and win rates from these programs. • Lead agency relationships and media buys for third-party and syndication programs, ensuring flawless execution, disciplined optimization, and measurable return on spend across partners. • Ensure third-party leads are delivered accurately, on time, and in line with agreed SLAs and data quality standards by implementing an end-to-end tracking, tagging, and lead routing framework with Web, Marketing Ops, and Analytics. • Develop a high-performing ecosystem of third-party vendors and agencies, regularly evaluating, scaling, or replacing partners to maximize return on spend and channel performance. • Codify and share global best practices for third-party media and syndication, enabling regional marketers and media planners to launch campaigns faster and more consistently while maintaining lead quality standards.

• Lead paid media strategy and execution across platforms including Google Ads, Meta, YouTube, and emerging channels to drive acquisition, engagement, and donations • Own campaign planning, budget allocation, performance optimization, and ROI across all paid channels • Develop audience targeting, retargeting, and conversion strategies to improve efficiency and scale results • Build and manage full-funnel digital strategies that convert awareness into action and conversion • Lead SEO and SEM strategy to increase visibility, traffic, and high-intent conversions • Optimize website performance, landing pages, keyword strategy, technical SEO, and user journeys • Lead digital fundraising strategies that grow donor acquisition, retention, and revenue • Own performance reporting across channels, translating data into actionable recommendations • Lead and support a digital marketing team across paid media, SEO, and social channels

• Lead and execute digital marketing strategy across social, email, web, and paid channels • Develop and optimize campaigns that drive awareness, engagement, and conversion • Leverage AI and emerging tools to increase efficiency, creativity, and performance • Analyze performance metrics and continuously refine campaigns based on data insights • Collaborate cross-functionally with fundraising, programs, and leadership teams • Manage external partners and/or internal resources as needed