Role Description Marketing Intern (Summer 2026) - Location: Remote - Duration: May – August (8–10 weeks) - Eligibility: College senior or recent graduate (Class of 2026 or similar) Why join us? If you’re excited about building something from the ground up—not just executing tasks, but shaping how a growing brand operates—this is for you. At Bluebird Kids Health, we’re rethinking pediatric care through a simple lens: would we want this for our own kids? That mindset shows up in everything we do—from the patient experience to how our marketing actually works behind the scenes. This internship is a chance to step into that build phase. You won’t just observe—you’ll help create the systems that power how we scale. What you’ll be part of: - This is an operations-focused role at the heart of our marketing team. - You will focus on the infrastructure that makes great marketing possible—how content is captured, organized, and activated as we grow across markets. - You’ll help bring structure to areas like how we: - collect and use patient reviews - capture real, in-clinic content - organize and access creative assets - document and scale what’s working - Along the way, you will collaborate closely with a small, fast-moving team and see how ideas turn into repeatable systems. What you’ll gain: - Hands-on experience building real operational systems—not hypothetical projects - Ownership over work that will be used across multiple clinics and teams - A behind-the-scenes look at how strong operations drive effective marketing - Exposure to a high-growth environment where priorities evolve quickly Qualifications - Highly organized and detail-oriented, with a knack for bringing structure to chaos - Self-starter who’s comfortable working independently and figuring things out as you go - Interested in marketing operations, systems, and building beyond surface-level work

• Own and drive the full lifecycle marketing strategy across all stages (lead nurture, onboarding, activation, engagement, cross-sell, and retention) ensuring each stage of the patient journey is intentional, personalized, and measurable. • Develop and execute lifecycle campaigns across email and SMS, leveraging Iterable to build and optimize automated journeys and always-on programs. • Lead a rigorous experimentation roadmap, including A/B and multivariate testing of messaging, creative, cadence, segmentation, and value propositions, to drive continuous performance improvement. • Define and own lifecycle KPIs, building reporting frameworks and sharing regular performance insights with marketing and cross-functional leadership. • Partner with the Data and Analytics teams to develop audience segmentation strategies, leverage behavioral signals, and integrate AI-driven insights to enhance personalization at scale. • Collaborate cross-functionally with Clinical, Product, Brand, and Operations teams to align lifecycle programs with broader business goals and patient experience standards. • Direct creative strategy for lifecycle channels, including briefing, reviewing, and optimizing copy and design to ensure brand consistency and message effectiveness. • Ensure all lifecycle marketing programs are developed and executed in compliance with HIPAA regulations and applicable federal and state laws, partnering with Legal and Compliance as needed. • Build and maintain lifecycle process documentation, campaign playbooks, and training materials, publishing these on appropriate internal platforms. • Evaluate and manage lifecycle marketing technology partnerships, making recommendations for optimization and scaling of the tech stack. • Collaborate with clinical operations to ensure seamless communication and roll out of new policies to our clinical network, including welcome emails and training materials • Leverage AI tools as a core part of daily work (drafting, research, iteration) to improve efficiency, quality, and decision-making

• Develop and execute a comprehensive B2B marketing strategy aligned with company goals and sales objectives • Build, mentor, and manage a high-performing marketing team (e.g., demand gen, content, digital, product marketing) • Own the planning and execution of lead generation programs, including digital campaigns, ABM (Account-Based Marketing), email marketing, events, and partnerships • Refine the brand story and ensure consistent messaging across all channels and customer touchpoints • Collaborate with product teams to define go-to-market strategies, positioning, messaging, and competitive differentiation • Equip sales teams with the tools, content, and insights needed to close deals effectively • Use data to measure campaign performance, ROI, funnel conversion, and continuously improve efforts • Work cross-functionally with our Line of Business leaders and Executive leadership to align strategies and goals

• Build, hire, lead, and mentor a high-performing team of SDRs • Develop and execute innovative strategies for outbound lead generation • Set clear goals and KPIs for the team with regular performance reporting • Monitor and optimize all outbound activities and processes • Collaborate closely with Sales and Marketing teams • Conduct regular training sessions and workshops to enhance team skills