• Omni-channel Strategy: Direct-buy, manage, and optimize multi-million dollar budgets across Google Search, Meta, and emerging healthcare-specific platforms. • Experimentation: Build a rigorous A/B testing framework for ad copy, creative assets, and landing page optimization to drive lower Customer Acquisition Costs (CAC). • Attribution: Own the measurement of the paid funnel, ensuring we understand the path from "First Click" to "First Appointment." • Content Strategy: Partner with our Clinical and Content teams to identify high-intent keywords and "SEO-winning" content clusters that establish Equip as the #1 authority in eating disorder recovery. • Technical SEO: Collaborate with Product/Engineering to ensure site health, core web vitals, and schema markup are optimized for search visibility. • Brand Awareness: Grow top-of-funnel reach by developing awareness initiatives beyond core prospecting channels, including podcasts, partnerships, and influencer programs. • Growth Ops: Maintain real-time dashboards to report on channel performance, CAC, and ROI. • Market Intelligence: Monitor the competitive landscape and payor shifts to identify new growth opportunities. • Creative: Brief the design team on high-performing creative concepts based on data-driven insights. • Admissions & Ops: Ensure lead flow is balanced with Admissions capacity to optimize the Lead-to-Patient conversion rate. • Product: Partner with Product and Engineering to improve website and product conversion through experimentation, user insights, and growth-driven prioritization. • Perform other duties as assigned.

• Define the holistic, end-to-end growth marketing strategy that seamlessly connects User Acquisition>Activation/Conversion>Retention. • Ensure that functional strategies across the growth marketing verticals are unified under a single growth objective within the Growth Pod. • Own the ultimate accountability for optimizing the efficiency of the marketing investment. • Drive monthly/quarterly forecasting and resource allocation based on LTV and conversion performance at every stage of the funnel. • Lead, mentor, and align direct reports to create and execute strategy within their respective domains. • Serve as the strategic marketing leader within the Growth Pod, translating marketing funnel insights into clear objectives. • Partner closely with Business Analytics to ensure robust, end-to-end attribution and reporting. • Champion a culture of rapid, statistically sound A/B testing across marketing channels and key product surfaces. • Provide strategic guidance to the teams responsible for driving direct growth marketing. • Oversee for the strategy and budget optimization for all paid channels. • Directly take accountability for App Store Optimization (ASO). • Direct the Content strategy to maximize Organic Growth (SEO). • Oversee the strategy for CRM channels (Email, Push, In-App).

• Own and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta for B2B SaaS clients • Translate business goals into demand generation strategies focused on pipeline growth • Design and run structured experiments across targeting, messaging, creatives, and funnel stages • Analyze campaign and funnel performance using GA4, Looker Studio, Databox, and spreadsheets • Write and iterate on B2B SaaS ad copy and collaborate on messaging improvements • Provide CRO insights for PPC landing pages and campaign funnels • Use AI tools and workflows to accelerate research, analysis, and experimentation • Assess and troubleshoot conversion tracking across ad platforms and CRM systems • Collaborate with founders and clients to align marketing activity with sales pipeline and revenue targets

• Own and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta for B2B SaaS clients • Translate business goals into demand generation strategies focused on pipeline growth • Design and run structured experiments across targeting, messaging, creatives, and funnel stages • Analyze campaign and funnel performance using GA4, Looker Studio, Databox, and spreadsheets • Write and iterate on B2B SaaS ad copy and collaborate on messaging improvements • Provide CRO insights for PPC landing pages and campaign funnels • Use AI tools and workflows to accelerate research, analysis, and experimentation • Assess and troubleshoot conversion tracking across ad platforms and CRM systems • Collaborate with founders and clients to align marketing activity with sales pipeline and revenue targets