• Own and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta for B2B SaaS clients • Translate business goals into demand generation strategies focused on pipeline growth • Design and run structured experiments across targeting, messaging, creatives, and funnel stages • Analyze campaign and funnel performance using GA4, Looker Studio, Databox, and spreadsheets • Write and iterate on B2B SaaS ad copy and collaborate on messaging improvements • Provide CRO insights for PPC landing pages and campaign funnels • Use AI tools and workflows to accelerate research, analysis, and experimentation • Assess and troubleshoot conversion tracking across ad platforms and CRM systems • Collaborate with founders and clients to align marketing activity with sales pipeline and revenue targets

• Own and manage paid media campaigns across Google Ads, LinkedIn Ads, and Meta for B2B SaaS clients • Translate business goals into demand generation strategies focused on pipeline growth • Design and run structured experiments across targeting, messaging, creatives, and funnel stages • Analyze campaign and funnel performance using GA4, Looker Studio, Databox, and spreadsheets • Write and iterate on B2B SaaS ad copy and collaborate on messaging improvements • Provide CRO insights for PPC landing pages and campaign funnels • Use AI tools and workflows to accelerate research, analysis, and experimentation • Assess and troubleshoot conversion tracking across ad platforms and CRM systems • Collaborate with founders and clients to align marketing activity with sales pipeline and revenue targets

• Develop Organic Inbound Strategy: Map the customer journey and implement strategies to attract qualified leads through organic channels (SEO, Social, Content). • Conversion Rate Optimization (CRO): Run A/B tests on landing pages, CTAs, and nurture flows to improve conversion rates at each stage. • Nurture Strategy: Create, manage, and optimize email marketing automation flows to convert leads into sales opportunities. • Data Analysis: Monitor KPIs and produce performance reports to support new hypotheses. • Cross-functional Collaboration: Work with internal Branding, Sales, and Partnerships teams, as well as external agencies, to align strategy, content, and communication cadences, ensuring execution and continuous improvement.

Role Description We’re looking for a results-driven Demand Generation / Growth Marketing Manager to turn product lines into effective messaging and go-to-market strategies into qualified leads and revenue opportunities. You’ll manage multi-channel campaigns, optimize the marketing funnel, and measure performance to drive growth. Key Responsibilities - Plan and execute campaigns across email, paid ads (LinkedIn, Google), webinars, and events - Build and optimize lead-generation funnels and product nurture campaigns to convert prospects into sales opportunities - Track, analyze, and report on marketing performance (leads, MQLs, pipeline) - Collaborate with Subject Matter Experts (SMEs), sales, and leadership to align marketing initiatives with business objectives Qualifications - Required: Bachelor’s degree in Marketing, Business, Communications, or related field - 4–6 years of experience in product marketing, demand generation, growth marketing, or similar roles - Experience in B2B, EdTech, or professional services - Preferred: K-12 education product marketing experience marketing to school district leaders - Paid media campaign and email marketing experience - Familiarity with lead scoring, funnel optimization, and lifecycle marketing Requirements - Experience in demand generation, multi-channel campaigns, and funnel optimization - Strong creative skills with the ability to compose effective ad and email copy - Strong analytical skills with the ability to measure and improve performance - Hands-on experience managing paid digital advertising and email integrated and multiphase campaigns - Excellent teamwork, collaboration, and communication skills Benefits - Salary range- $90,000-$100,000 - Competitive compensation and benefits package - 100% paid medical/dental/vision/LTD/STD/Life (Employee & Dependents) - 15 Days PTO given upfront in your first year - 8 Paid Holidays + 2 Floating Holidays - 401K plan - 4% company match - Exceptional Onboarding Process - And many more benefits Company Description Instructional Empowerment (IE) is a mission-driven organization dedicated to ending generational poverty and eliminating achievement gaps through rigorous Tier 1 instruction that ensures deeper learning for ALL students.