• Lead Multichannel Strategy: Develop and execute a comprehensive social media roadmap across LinkedIn, YouTube, Instagram, and X, ensuring a primary focus on high-growth strategies for our core professional channels - LinkedIn and YouTube • Curate the Editorial Social Media Narrative: Own the master social media calendar to ensure a cohesive, high-signal narrative across all channels; you will strategically sequence content to prevent "noise" and ensure that product updates, thought leadership, and culture stories align into a unified, professional brand experience for our audience • Architect AI-Ready Distribution: Execute a strategic roadmap for LinkedIn and YouTube alongside the creative team which optimizes video content, transcripts, articles, and metadata to maximize UpGuard’s visibility in AI-driven search results • Lead Employee Advocacy: Build and manage an employee advocacy program, empowering our internal experts to become industry thought leaders and amplifying our brand reach through authentic, non-corporate accounts • Optimize Product Campaigns: Partner with Product Marketing and Campaign Managers ensure complex product launches and feature updates are translating into high-performing social campaigns • Coordinate the Social Proof Engine: Act as the lead orchestrator for our social proof program, collaborating with PMMs, Content and Video teams to oversee production and atomisation • Optimize for Performance: Monitor key performance metrics and leverage data-driven insights to refine content strategy and maximize organic reach • Oversee Content Production: Work closely with the Design and Video teams to produce high-quality visual assets, from short-form clips to long-form educational series • Monitor Industry Trends: Stay ahead of the curve on social media algorithms, emerging platforms, and cybersecurity news to keep UpGuard at the forefront of the conversation

Role Description We have an exciting opportunity for a Marketing & Communications Manager with solid experience in social media marketing. In this role, you will assist our global marketing and communications team by: - Managing and creating social media campaigns - Producing engaging video content - including confidently stepping in front of the camera as a BCD influencer - Overseeing BCD’s social media accounts - Helping colleagues build their personal social brand This position is perfect for a creative professional who thrives in an international B2B environment and is passionate about driving company growth through innovative content. As a Social Media Specialist, you will: - Support the social media team in managing BCD’s global social media channels (daily monitoring, posting, responding to comments and messages) - Help increase BCD’s followers and engagement on all platforms - Develop and execute creative social media campaigns aligned with company goals - Create high-quality videos independently - from concept to filming, editing and publishing - Step in front of the camera for social content - Launch and grow BCD’s TikTok presence - Create high-quality content that offers genuine value - Collaborate with the creative team to ensure assets are ready on time - Write your own post copy to drive conversation and engagement - Collaborate with various marketing teams, product marketing, subject matter experts, regional experts, people & culture, sales and program management for content creation - Support other members of the PR & Content Creation team - Track social media trends and identify opportunities for engagement and growth - Support colleagues in building their personal social brand with content and practical tips - Develop and maintain an understanding of the business travel industry, its fast-changing environment, and the competitive landscape - Stay updated on appropriate style guidelines and brand voice for consistency in messaging Qualifications - Bachelor’s degree in communications, marketing, or related field (or equivalent experience) - Excellent written and verbal communication skills in English - Exceptional writing and editing skills - Prior social media marketing experience (corporate or agency; B2B preferred) - In-depth understanding of the major social media platforms (especially LinkedIn, Instagram and TikTok) - Proven ability to create and edit social media videos - Experience with social media advertising and analytics - Experience in the corporate travel or technology sectors - Proficient in Microsoft Office applications and social media management tools - Creative thinking and analytical mindset - Ability to work independently and with a team to meet deadlines - Ability to manage multiple projects independently to meet deadlines - Excellent project management and organizational skills Benefits - Flexible working hours and work-from-home or remote opportunities - Opportunities to grow your skillset and career - Generous vacation days so you can rest and recharge - A compensation package that feels fair to you, including mental, physical, and financial wellbeing tools - Travel industry professional perks and discounts - An inclusive work environment where diversity is celebrated

• Translate and distribute content into social formats: You will extend the reach of our content and thought leadership across social platforms. • Capture and repurpose video, written, audio, and event content • Create short-form, platform-native content across channels • Identify and extract key moments from editorial, audio, and events • Extract and adapt key moments from audio content into short-form formats • Translate ideas into formats that are engaging, shareable, and repeatable • Experiment with emerging formats and platform features • Execute social growth campaigns across organic, paid, and partner channels: You will plan and launch campaigns that amplify key content and drive audience growth. • Launch campaigns tied to content, events, and thought leadership • Use organic distribution, paid amplification, and partnerships to extend reach • Plan, launch, and optimize paid social campaigns to drive reach, engagement, and subscriber growth • Build and manage creator and expert partnerships • Execute distribution partnerships across platforms • Build and manage direct relationships with platform partners such as LinkedIn and YouTube to unlock distribution opportunities, features, and insights • Identify and leverage platform opportunities to increase visibility • Optimize performance and build repeat engagement and retention: You will own how social performance improves over time. • Track performance across content, campaigns, and paid channels • Analyze engagement, reach, repeat interaction, and retention data • Optimize formats, timing, targeting, and distribution strategies • Continuously test and refine content and campaign approaches • Build repeatable formats and campaigns that drive consistent engagement and return behavior • Drive subscriber growth and community development from social channels: You will connect social activity directly to audience growth. • Develop and execute strategies that convert social audiences into subscribers • Optimize social-to-subscriber conversion pathways • Ensure social content consistently drives traffic to owned channels • Track and improve conversion performance across platforms • Build repeatable systems that turn engagement into measurable subscriber growth • Measure performance and optimize for audience growth and retention: You will own how social performance is measured and improved, with a clear focus on growth and retention. • Define how success is measured across social content and campaigns • Track and analyze performance across organic, paid, and partner channels • Identify what is driving engagement, reach, subscriber growth, and retention • Make clear adjustments to improve performance over time • Ensure social activity is tied to measurable audience growth and retention outcomes.

Role Description Stop Running Ads. Start Engineering Profitable Customer Acquisition. Most media buyers optimize CPMs. You'll build scalable acquisition machines that print money while you sleep. We spend serious money on Meta ads—and we need someone who treats every dollar like it's their own. You won't just 'manage' campaigns. You'll partner with our Creative Strategists to test winning angles, analyze performance data to find insights others miss, and scale what works while killing what doesn't. Our brands have product-market fit. Your job is to pour fuel on the fire—profitably. What You'll Do - Manage and scale Meta ad campaigns across multiple brands - Analyze performance data daily and make rapid optimization decisions - Collaborate with Creative Strategy on ad concepts, hooks, and angles - Build and test audience strategies—LALs, interests, broad, and everything in between - Maintain ROAS targets while scaling spend - Create clear performance reports and insights for leadership - Stay ahead of platform changes and test new features Qualifications - 2+ years of hands-on Meta Ads experience - Proven track record of managing $50K+/month in ad spend profitably - Deep understanding of Meta's algorithm, attribution, and optimization - Strong analytical skills—you live in the data - Experience with creative testing frameworks (you know a hook from a headline) - E-commerce experience preferred (DTC brands a plus) Requirements - Experience with $100K+/month spend - Background in creative strategy or copywriting - You've scaled campaigns from test budgets to 6-figure monthly spend - Experience with other platforms (TikTok, Google, Taboola) is nice but not required Benefits - Monthly Salary: $1,500/month - Monthly performance bonuses tied to company Operating Profit (5-25% of salary) - Ad rev share - Remote-first environment (European timezone preferred) - Work with a team of A-players who actually give a damn - Direct founder access—no layers of bureaucracy - Real ownership of your domain—we don't micromanage Company Description We're not just another e-commerce company. We're a brand incubator on a mission to build enduring, value-driven brands that bring meaningful products into families' lives. - We've scaled from just drop shipping to a 30+ person team doing $1M+/month. - Our goal? Multi 9-figures. And we're just getting started.