• Assist in the planning, execution, and optimization of client accounts • Manage social media Pay-Per-Click (PPC) campaigns • Improve quality of SEM campaigns with improvement on reporting of defined overall company objectives • Monitor digital trends, emerging technologies, and risks • Regularly provide feedback and insights gained in support of business objectives • Develop web measurement strategies and reporting of key business metrics • Monitor campaign and website performance via analytic tools and provide feedback and actionable insights to business stakeholders • Create and maintain metrics and reports on marketing campaigns • Monitor campaign results, analyze key metrics and optimization results

• Core responsibility will be to manage and improve inbound leads and nurture it for better conversion across digital channels, especially with retargeting and drip email campaigns. • Plan and execution of social campaigns across LinkedIn, Facebook, Twitter, Quora and Reddit for multiple business and product lines. • Focus on setting the campaign for success with optimal targeting, optimization to achieve monthly signup and lead targets for each product line – across regions. • Draw meaningful insights from campaign data and identify potential opportunities for improving campaign ROI (key metrics – CPL, CTR, Form Fills). • Manage third party listings and company profile across business directories. • Manage Agile CRM for campaigns and lead tracking. • Support and co-work with team members on digital marketing initiatives including SEO, webpage development, short form content development.

Company Description It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today - ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone. Job Description ServiceNow's Digital Experience Strategy team operates at the intersection of product strategy and marketing-where you define what gets built and why. This is pure product strategy: vision, direction, and strategic thinking that shapes digital experiences for a global enterprise AI leader. ServiceNow launches innovation every month. You'll be the strategist who owns how we showcase these launches across our digital ecosystem-establishing what gets featured, how it's presented, and critically, what doesn't make the cut. You'll determine whether a launch warrants a homepage refresh, updates to existing content, a new media strategy, product visualizations or demos -and what needs to evolve to make room for what's new. You'll transform how we showcase products. You'll build frameworks and playbooks that enable Product Marketing to launch with speed, consistency, and quality. Responsibilities - Own horizontal launch strategy-establish how launches appear on the site and decision criteria for prominence - Guide Product Marketing on what to showcase, how to present it, and where it belongs on the site - Build reusable playbooks enabling consistent execution without reinventing each launch - Create frameworks that guide decisions on new content vs. refreshing existing pages, ensuring scalable, maintainable experiences - Lead strategy for key product visualizations and market-leading AI demos - Manage homepage strategy-determine what gets featured, what gets replaced, and how messaging evolves with each launch - Partner with Product Marketing, UX, Digital Product Managers, Engineering, Content Strategy, Copywriting and agency partners to align and execute strategies - Make strategic trade-offs based on business impact, buyer needs, and site integrity - Use analytics, research, and engagement metrics to validate and refine strategies What You Bring You're a product strategist who thinks holistically about customer journeys, business outcomes, and organizational dynamics. You're curious, dig into problems before jumping to solutions, and rally teams around a vision. You have an eye for great design and hold teams to high standards. You're collaborative but not afraid to push back when it matters. You're motivated by transformation-building new ways of working and launching exceptional experiences that drive results. Qualifications Minimum Qualifications - 6+ years in product management, product strategy, or digital experience strategy at B2B SaaS or enterprise tech companies - Proven experience defining product strategy-the "what" and "why" that shapes direction - Experience with product launch announcements, digital broadcast events, or major digital moments - Strong stakeholder management with ability to influence senior leaders and build alignment - Data-driven decision maker using analytics, research, and metrics to guide strategy - Experience partnering with marketing teams on GTM strategy and campaigns Preferred Qualifications - UX background or training with strong design sensibility - Track record managing complex, multi-stakeholder product launches or digital events - Experience in marketing organizations - Familiarity with modern product visualization strategies in enterprise tech For positions in this location, we offer a base pay of $114,200 - $199,900, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location. Additional Information Work Personas We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service. Equal Opportunity Employer ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. Accommodations We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance. Export Control Regulations For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. From Fortune. ©2025 Fortune Media IP Limited. All rights reserved. Used under license.

Manager, Development Marketing Location: Rosemont United States Salary Range:$96,563.00 To $113,602.00 Annually Full Time Job Description: The American Academy of Dermatology is seeking a Manager, Development Marketing located in our Rosemont, IL. office responsible for creating and executing integrated marketing communications strategies that support fundraising and engagement goals. Storyteller wanted! Are you a marketer with experience in fundraising who loves crafting stories that make people want to change the world? The American Academy of Dermatology (AAD) is looking for a creative, Manager, Development Marketing to join our team! If you're passionate about connecting people to a powerful mission and have a knack for turning marketing goals into engaging fundraising campaigns, we want to talk to you. About Us: The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. A sister organization to the Academy, the American Academy of Dermatology Association is the resource for government affairs, health policy and practice information for dermatologists, and plays a major role in formulating policies that can enhance the quality of dermatologic care. With a membership of more than 21,000 members worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin. Responsibilities: - Develop and implement comprehensive marketing and communications strategies that drive donations and align with overarching revenue and engagement goals across corporate partnerships, individual giving, and events. The marketing strategy should attract new donors, help retain and elevate existing donors, attract attendees to attend and/or support philanthropic programs and special events, and provide donors and corporate supporters visibility and recognition for their impact. - Develop and execute multi-channel promotional plans for donor solicitations, corporate partnerships, and events to achieve giving strategic goals. Manage the donor communications calendar, coordinating dates and organizational priorities with fellow marketing and communications managers (during participation at weekly sync). - Lead execution, creation, deployment, tracking and measurement of all promotional tactics. Work cross-departmentally to ensure consistent messaging, voice, and brand across channels. Understand and utilize marketing automation software to monitor, analyze, and test. Refine campaigns when needed. Report outcomes accordingly. Track and analyze individual tactic level and overall total campaign performance level across (digital, print, and social) channels to inform and optimize current and future campaigns. - Maintain superb knowledge of donor behavior research and trends, the dermatology landscape, motivators, and decision-making drivers to help influence marketing plans. Gather member data such as demographic and donation patterns and identify target segments to enhance communication efforts and leverage in messaging/storytelling. - Develop fundraising messages that highlight donor-centric narratives, urgency, impact, and CTA across multiple channels. Identify, capture, and write authentic, impactful stories that reflect the mission. Gather content, interviews, testimonials, video, etc. that focus on connecting program impact to donor generosity through compelling narratives to demonstrate to donors the tangible difference their contributions have made. Collaborate with Communications team to align with messaging/communication on programs that are being funded through donations. - Create donor recognition materials that celebrate donor contributions, enhance engagement, and support long-term stewardship and retention efforts. Ensure these tactics are on brand, on message, and align across various channels and various events/venues. - Develop high-impact sales collateral (prospectuses, presentations, case studies, and one-pagers) for corporate, licensing, affinity, and advertising sales teams to support customer acquisition and clearly communicate product value propositions. Requirements: - Bachelor's degree in marketing, communications, or equivalent level of experience required. - Minimum 6 years of professional experience in marketing, communications, or nonprofit development communications. - Experience supporting fundraising initiatives, donor communications, or sponsorship recognition programs preferred. - Experience with graphic design, copywriting, and content development for both digital and print platforms required. - Strong verbal, written, and visual communication skills with an ability to translate complex initiatives into compelling, mission-driven messaging. - Ability to manage multiple projects simultaneously with attention to detail and deadlines. - Proficiency with marketing and design tools (e.g., Adobe Creative Suite, Canva, or similar platforms). - Experience with CRM systems (e.g., Raiser's Edge or Salesforce) and email marketing automation software (Hubspot). - Strong collaboration skills; ability to work cross-functionally with fundraisers, program staff, and external vendors. - Strategic thinker who demonstrates creativity, initiative, and a solutions-oriented approach. - Excellent organizational and project management skills with an understanding of integrated marketing principles. We offer a competitive compensation plan and benefits package including medical/dental/vision/life insurance as well as a matching retirement contribution, tuition reimbursement, bonus program, pension plan, paid vacation/medical/personal days, work-life balance, recognition program and casual work environment. More information about our compensation and benefits can be reviewed on the detailed job ad on our website. The Academy offers a hybrid work environment; providing time in the office for in-person collaboration and the opportunity to work remotely for focus time. We are building a workplace where our employees are excited to come to work every day because of the culture that we are creating together - one of respect, transparency, and collaboration. A workplace in which we demonstrate care and commitment, celebration, community, and focused learning that contributes to the mission of advancing excellence in dermatologic care.