Manager, Development Marketing Location: Rosemont United States Salary Range:$96,563.00 To $113,602.00 Annually Full Time Job Description: The American Academy of Dermatology is seeking a Manager, Development Marketing located in our Rosemont, IL. office responsible for creating and executing integrated marketing communications strategies that support fundraising and engagement goals. Storyteller wanted! Are you a marketer with experience in fundraising who loves crafting stories that make people want to change the world? The American Academy of Dermatology (AAD) is looking for a creative, Manager, Development Marketing to join our team! If you're passionate about connecting people to a powerful mission and have a knack for turning marketing goals into engaging fundraising campaigns, we want to talk to you. About Us: The American Academy of Dermatology (Academy), founded in 1938, is the largest, most influential, and most representative of all dermatologic associations. A sister organization to the Academy, the American Academy of Dermatology Association is the resource for government affairs, health policy and practice information for dermatologists, and plays a major role in formulating policies that can enhance the quality of dermatologic care. With a membership of more than 21,000 members worldwide, the Academy is committed to: advancing the diagnosis and medical, surgical, and cosmetic treatment of the skin, hair, and nails; advocating high standards in clinical practice, education, and research in dermatology; and supporting and enhancing patient care for a lifetime of healthier skin. Responsibilities: - Develop and implement comprehensive marketing and communications strategies that drive donations and align with overarching revenue and engagement goals across corporate partnerships, individual giving, and events. The marketing strategy should attract new donors, help retain and elevate existing donors, attract attendees to attend and/or support philanthropic programs and special events, and provide donors and corporate supporters visibility and recognition for their impact. - Develop and execute multi-channel promotional plans for donor solicitations, corporate partnerships, and events to achieve giving strategic goals. Manage the donor communications calendar, coordinating dates and organizational priorities with fellow marketing and communications managers (during participation at weekly sync). - Lead execution, creation, deployment, tracking and measurement of all promotional tactics. Work cross-departmentally to ensure consistent messaging, voice, and brand across channels. Understand and utilize marketing automation software to monitor, analyze, and test. Refine campaigns when needed. Report outcomes accordingly. Track and analyze individual tactic level and overall total campaign performance level across (digital, print, and social) channels to inform and optimize current and future campaigns. - Maintain superb knowledge of donor behavior research and trends, the dermatology landscape, motivators, and decision-making drivers to help influence marketing plans. Gather member data such as demographic and donation patterns and identify target segments to enhance communication efforts and leverage in messaging/storytelling. - Develop fundraising messages that highlight donor-centric narratives, urgency, impact, and CTA across multiple channels. Identify, capture, and write authentic, impactful stories that reflect the mission. Gather content, interviews, testimonials, video, etc. that focus on connecting program impact to donor generosity through compelling narratives to demonstrate to donors the tangible difference their contributions have made. Collaborate with Communications team to align with messaging/communication on programs that are being funded through donations. - Create donor recognition materials that celebrate donor contributions, enhance engagement, and support long-term stewardship and retention efforts. Ensure these tactics are on brand, on message, and align across various channels and various events/venues. - Develop high-impact sales collateral (prospectuses, presentations, case studies, and one-pagers) for corporate, licensing, affinity, and advertising sales teams to support customer acquisition and clearly communicate product value propositions. Requirements: - Bachelor's degree in marketing, communications, or equivalent level of experience required. - Minimum 6 years of professional experience in marketing, communications, or nonprofit development communications. - Experience supporting fundraising initiatives, donor communications, or sponsorship recognition programs preferred. - Experience with graphic design, copywriting, and content development for both digital and print platforms required. - Strong verbal, written, and visual communication skills with an ability to translate complex initiatives into compelling, mission-driven messaging. - Ability to manage multiple projects simultaneously with attention to detail and deadlines. - Proficiency with marketing and design tools (e.g., Adobe Creative Suite, Canva, or similar platforms). - Experience with CRM systems (e.g., Raiser's Edge or Salesforce) and email marketing automation software (Hubspot). - Strong collaboration skills; ability to work cross-functionally with fundraisers, program staff, and external vendors. - Strategic thinker who demonstrates creativity, initiative, and a solutions-oriented approach. - Excellent organizational and project management skills with an understanding of integrated marketing principles. We offer a competitive compensation plan and benefits package including medical/dental/vision/life insurance as well as a matching retirement contribution, tuition reimbursement, bonus program, pension plan, paid vacation/medical/personal days, work-life balance, recognition program and casual work environment. More information about our compensation and benefits can be reviewed on the detailed job ad on our website. The Academy offers a hybrid work environment; providing time in the office for in-person collaboration and the opportunity to work remotely for focus time. We are building a workplace where our employees are excited to come to work every day because of the culture that we are creating together - one of respect, transparency, and collaboration. A workplace in which we demonstrate care and commitment, celebration, community, and focused learning that contributes to the mission of advancing excellence in dermatologic care.

• Own and manage regular posting on LinkedIn on behalf of AllPro, maintaining a consistent voice and professional standard • Create and schedule Facebook content across our three content pillars: regulatory intelligence, agency guidance, and authority and credibility • Research and draft posts grounded in healthcare news • Design simple supporting graphics using Canva for use across both platforms • Respond to comments and messages in a timely, professional manner • Support the creation of lead generation assets such as compliance checklists and pre-survey readiness guides • Track and report monthly on engagement, post saves, link clicks, and direct message volume

Role Description We are searching for the best talent for Senior Digital Marketing Associate. Fueled by innovation at the intersection of biology and technology, we’re developing the next generation of smarter, less invasive, more personalized treatments. Are you passionate about improving and expanding the possibilities of Cardiovascular? Ready to join a team that’s reimagining how we heal? Our Cardiovascular team develops leading solutions for heart recovery, electrophysiology, and stroke. You will join a proud heritage of continually elevating standards of care for stroke, heart failure and atrial fibrillation (AFib) patients. Your unique talents will help patients on their journey to wellness. This is a remote role available in all states/cities within the United States. As the Senior Digital Marketing Specialist, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S. You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels. Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders. The position will report into the Senior Manager, MARCOM and will work closely with the broader marketing team, digital solutions group, sales team, and corporate communications in addition to other cross functional areas. - Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication. - Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis. - Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution. - Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization. - Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective. - Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation. Qualifications - Bachelor degree required, MBA preferred. - Minimum of 6 years of work experience with at least 4 years of experience in digital marketing. - Proven track record in creative, campaign or brand roles within an organization. - Expertise in developing and implementing product-specific campaigns in an omni-channel approach. - Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist). - Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements. - Embody J&J Heart Recovery’s “Patients First” culture, demonstrating a positive attitude, open communication, and team first mentality. - Commitment to achieving goals and driving results. Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans. - Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers. - Experience in Abode Creative Suite a plus. - Domestic travel up to >30%. Requirements - Advertising - Brand Identity - Brand Positioning Strategy - Brand Reputation Management - Budget Management - Content Management - Customer Intelligence - Data Analysis - Data Reporting - Data Savvy - Design Mindset - Digital Marketing - Execution Focus - Financial Analysis - Interpersonal Influence - Performance Measurement - Process Improvements - Sales Promotions - Tactical Planning - Technical Credibility Benefits - Vacation – 120 hours per calendar year - Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado – 48 hours per calendar year; for employees who reside in the State of Washington – 56 hours per calendar year - Holiday pay, including Floating Holidays – 13 days per calendar year - Work, Personal and Family Time - up to 40 hours per calendar year - Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child - Bereavement Leave – 240 hours for an immediate family member; 40 hours for an extended family member per calendar year - Caregiver Leave – 80 hours in a 52-week rolling period - Volunteer Leave – 32 hours per calendar year - Military Spouse Time-Off – 80 hours per calendar year

• Own lifecycle marketing execution across email and SMS while coordinating campaigns across teams • Execute and optimize email campaigns using Klaviyo and SMS campaigns using Attentive • Build and manage campaign calendars, flows, and segmentation strategies • Run A/B tests on subject lines, messaging, and timing to improve performance • Own and maintain the marketing calendar aligned with product launches and campaigns • Coordinate with product development, PR, and creative teams • Ensure campaigns are executed on time and aligned across all channels • Support product drops by aligning messaging, assets, and campaign execution • Support SEO execution and optimization across website and digital platforms • Monitor campaign performance and provide actionable insights • Track KPIs across lifecycle channels and identify optimization opportunities • Act as the day-to-day coordinator for marketing and eCommerce execution • Align with the social media team for omni-channel consistency • Communicate proactively with leadership on performance and priorities • Maintain paid campaigns through Meta Business Manager following established processes