• Kalepa is looking for a technically-focused Principal Product Manager with 7+ years of experience to be a leader within our Product team. • You will be expected to set strategy and drive execution for major product areas of Kalepa’s core platform: working closely with engineers, designers, and other technical resources to deliver on Kalepa’s product vision and unlock value for users.

• Own the vision, roadmap, and delivery for a defined product surface, balancing near-term wins with longer-horizon investments. • Run continuous discovery. Building and using agents to monitor and synthesize that part of your job. • Write sharp PRDs and specs that give engineering and design what they need to move fast without ambiguity. • Define success metrics before you build, track them after you ship, and iterate when outcomes do not match expectations. • Prototype your own ideas using Cursor, Claude Code, and our Prototype Playground. Show the concept before filing the ticket. • Collaborate cross-functionally with engineering, design, analytics, and GTM without needing to be managed through the process. • Present your roadmap and results clearly to stakeholders and leadership, and update them when direction changes. • Spot friction in how the team operates and suggest concrete improvements.

Role Description AdAction’s publisher organization is scaling into an enterprise-focused growth function. To support that evolution, we are hiring a Senior Manager, Product Marketing to serve as the strategic marketing lead behind our publisher-facing GTM efforts. This is not a traditional campaign or content marketing role. This person will sit at the intersection of sales, market intelligence, and product narrative development, helping shape how AdAction identifies publisher opportunities, positions its monetization solutions, arms the sales team, and sharpens our competitive story in the market. The ideal candidate is equal parts strategist, analytical thinker, and senior B2B marketer with the ability to turn fragmented market signals into clear recommendations and compelling commercial narratives. This role reports directly to the Senior Director of Growth & Development and works cross-functionally with Business Development, Sales Engineering, Product, and Revenue Operations leadership. Responsibilities - Publisher GTM Positioning & Narrative Development - Own publisher-facing market positioning, value proposition development, and competitive differentiation across AdAction’s monetization and rewarded engagement solutions. - Build and continuously refine the commercial narrative against owned-and-operated reward networks, fragmented monetization alternatives, and competing ad-tech providers. - Ensure all external-facing messaging holds up in sophisticated enterprise publisher conversations. - Market Intelligence & Vertical Strategy - Conduct ongoing category deep-dives across key publisher verticals including gaming, fintech, shopping, loyalty, cashback, and utilities. - Develop competitive intelligence updates, publisher opportunity maps, and market sizing recommendations to inform leadership decisions. - Translate industry movement, competitor behavior, and publisher trends into actionable GTM recommendations. - Revenue Modeling & Commercial Insight Support - Partner with internal stakeholders to develop benchmark models, monetization opportunity sizing, and ROI frameworks by publisher segment. - Build a strong understanding of publisher economics including RPM, ARPDAU, retention, engagement metrics, and monetization patterns. - Support strategic recommendations with commercially grounded data and analysis. - Sales Enablement Strategy - Define the strategic framework behind publisher sales materials including objection handling, competitive battle cards, ROI narratives, and publisher-specific case study recommendations. - Direct the prioritization and development of assets that improve sales readiness and shorten deal cycles. - Continuously identify gaps in sales enablement based on market feedback and pipeline learnings. Qualifications - 5 to 8 years of experience in B2B marketing, product marketing, GTM strategy, market intelligence, or commercial strategy. - Strong preference for candidates with experience in ad-tech, mobile marketing, performance advertising, affiliate marketing, app monetization, or related digital growth ecosystems. - Excellent written and verbal English communication skills with the ability to produce polished, publisher-facing strategic narratives. - Highly analytical and comfortable interpreting revenue models, publisher economics, and market data without requiring heavy analyst support. - Strong strategic instincts with the ability to form opinions on markets, verticals, and competitive opportunities rather than simply executing briefs. - Proven experience building sales enablement or commercial GTM materials that directly support revenue teams. - Highly autonomous, organized, and comfortable operating in fast-moving and ambiguous environments. - Advanced proficiency in Canva, Google Slides, PowerPoint, Excel, and CRM-driven GTM workflows.

Role Description The Principal Product Manager will lead the development and execution of our product strategy, ensuring our solutions meet customer needs and drive meaningful business growth. As a senior product leader, you will combine strong product fundamentals with modern tools and emerging technologies, including generative AI and large language models, to accelerate discovery, sharpen decision making, and unlock new sources of customer value. The ideal candidate brings deep product expertise, works effectively across cross functional teams, and is passionate about building innovative, high impact products. Key Responsibilities - Strategic leadership - Participate in executive-level discussions and decisions, representing the voice of the product and customer. - Lead the development and execution of long-term product strategy that aligns with the company’s overall vision and goals. - Identify and evaluate opportunities to incorporate AI/ML capabilities into products and internal workflows, ensuring responsible, ethical, and high-impact implementation. - Provide guidance and mentorship to junior team members. - Thought Leadership - Has a deep understanding of the product landscape and engages in sharing industry insights, best practices, and innovative strategies. - Stay current with advancements in AI, automation, and emerging technologies, and translate those insights into actionable product opportunities. - Product discovery - Define and prioritize product requirements based on market trends, customer feedback, and business objectives. - Develop and maintain the product roadmap and ensure that it aligns with business objectives. - Conduct market research and competitor analysis to identify new opportunities and inform product decisions. - Leverage generative AI tools and rapid prototyping technologies to explore solutions, validate hypotheses, and accelerate insight generation during discovery. - Monitor product performance metrics and KPIs, and make data-driven decisions to improve the product. - Product delivery - Define product features and user stories, and ensure that they are well-documented and communicated to the development team. - Work closely with the Scrum Master and development team to ensure that the product backlog is maintained and prioritized. - Continuously improve the product management process and Agile methodologies used by the team. - Be accountable for delivering the product improvements on time, in alignment with the business stakeholders. - Stakeholder management - Collaborate with cross-functional teams (including development, UI/UX design, marketing, and sales) to ensure that product requirements are understood and delivered. - Act as the primary point of contact for stakeholders and customers, and ensure that their feedback is incorporated into the product development process. - Create content for product marketing such as intro videos for new features/products, how-to articles, user guides, and product update material intended for both internal and external stakeholders. Qualifications - 3+ years’ experience in product management at a senior level with a proven track record of successfully delivering products that meet customer needs and business objectives. - Bachelor's or Master's degree in Business Administration, Marketing, Computer Science or related field. - Demonstrated ability to lead and mentor product management teams. - Demonstrated familiarity with generative AI tools such as ChatGPT, Claude, Cursor, or similar, and the ability to apply them effectively to problem-solving, analysis, or product development workflows. - Requires having a combination of technical, strategic, communication, and leadership skills, as well as a customer-focused mindset and strong business acumen. - Strong understanding of product development best practices, including product roadmap development, user story creation, and Agile development methodologies. - Experience with cloud computing platforms such as AWS, Azure, or Google Cloud Platform. - Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams. Desirable Criteria - Experience working in an Agile development environment where you lead stand up meetings. - Familiarity with DevOps tools and processes such as Azure a plus. - Experience with data analytics and product performance measurement. - Strong knowledge of web development technologies such as HTML, CSS, JavaScript. - Experience with database systems such as SQL or NoSQL. - Strong problem-solving skills and ability to learn new technologies quickly. Benefits - Competitive salary with bonus opportunities. - Flexible work schedules. - Comprehensive health and wellness benefits. - Flexible time off plans. - Career growth through development programs. - Collaborative, innovative culture where your ideas matter. Application Information Please submit your application by Monday, May 11, 2026. Please note: applications may close early due to high demand, so early submission is encouraged. We are committed to providing a Drug-Free Workplace for all employees. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law. You can view our Recruitment and Selection Policy here . Please click the link for our Privacy Notice .