• Own day-to-day strategy and execution across paid search programs on Google Ads and Microsoft Advertising • Manage a $10–30M annual search budget • Build and maintain keyword architecture and negative keyword management • Write and test ad copy in collaboration with creative • Build and maintain measurement frameworks • Partner with Analytics and other teams for implementation • Stay ahead of platform changes and translate emerging capabilities into actionable strategy • Consider the use of AI-based tools for optimizations • Manage and hold accountable agency partners and platform relationships

Role Description We’re recruiting an SEO & AEO Lead to drive the strategy that grow organic discovery across search engines and LLM answer surfaces. Own the roadmap for technical SEO, content structure and search visibility, ensuring the website architecture and page templates support both discovery and conversion across existing and new markets. Responsibilities - Defining SEO and AEO strategy across priority markets and queries. - Owning the SEO roadmap including page types, structured content and internal linking. - Working with Tech to deliver the technical SEO backlog and CMS requirements. - Driving search visibility across traditional search engines and LLM answer surfaces. - Supporting content planning and ensure SEO best practices across all organic pages. - Partnering with CRO and Paid Media teams to improve landing page performance. - Strong technical SEO and AEO knowledge. - Experience defining scalable content structures and page templates. - Ability to work closely with Tech teams. - Strong understanding of search intent and SERP structures. - Experience driving measurable organic growth. Company Description Trade Nation is a global CFD and spread betting broker. We help traders make better decisions through clear market insights, transparent pricing and fairer approach to trading. - Since 2014, we’ve grown into a market-leading, low-cost broker with our headquarters in London and offices across Europe, South Africa, Asia-Pacific, and key offshore regions including the Caribbean and Indian Ocean. - Our platform is available in 14 languages, making it accessible to traders worldwide. - Built on transparency and trust, and driven by our people, our focus is simple: helping customers trade more effectively. - We do that by keeping costs low, cutting unnecessary complexity and using technology to put traders first. - We have each other’s backs. - We challenge each other to be more creative, more curious, more bold. - We thrive together, taking our work to the next level. - We form strong bonds through team building and social events. - We don’t judge; instead, we teach and are open to learning. - We step up, taking ownership and supporting each other to do the same.

Role Description As SEO Specialist for NDDC you will build a center of excellence around organic growth strategies for Nike digital Mexico. Continually monitor industry trends and identify new digital opportunities to fill the gaps that could drive organic growth. - Proven experience in Organic Search either agency or digital native side. Active, hands-on channel execution is required. - Proven experience working cross-functionally with digital marketing specialists, analysts, or agencies in a collaborative team-based environment is preferred. - Ability to write clearly and quickly, present ideas in an organized and coherent manner, and stand up to challenges from Organic Search specialists, brand managers, corporate communications, and digital agencies. - Analytically minded, comfortable manipulating and analyzing large amounts of data to make actionable recommendations. - Understand and recommend changes to website architecture, content, linking, and other factors to improve non-paid results for target keywords in search engines. - Audit and analyze website crawl data to identify site issues and recommend fixes. - Drive the experimentation and implementation of solutions at scale to improve organic traffic performance for websites and apps. - Conduct regular audits of owned and competitor digital properties to ensure best practices are followed. - Drive the organic growth content strategy for Mexico, consumer direct marketing, and digital product stakeholders across Mexico, APLA, and Global. - Advanced knowledge of key measurement SEO tools, e.g., Botify. - Ability to perform click-through rate, conversion, spend, and creative analysis to identify growth/optimization opportunities. Qualifications - 1 year of clearly visible SEO experience either agency or client-side. Active, hands-on optimization experience is required. - 2 years of experience working with SEO specialists, analysts, or agencies in a collaborative team-based environment is preferred. - Unique balance of disciplined strategic thinking, creative passion, and a willingness to be hands-on while ensuring goals are met. - Experience articulating and communicating the impact of Technical Structure, Design & Aesthetics, Content, Navigation, Information Architecture, Branding/Marketing, Performance, Functionality, and eCommerce on SEO. - Experience using a CMS and understanding its impact on SEO is preferred. - Paid search management experience is a plus, with a core understanding of how SEO and SEM work together. - Social media strategic awareness is essential as Google increasingly layers in social influences on search results. - Knowledge of the footwear or apparel industry is preferred. - Highly motivated to be self-sufficient and able to operate without close supervision. - Outstanding written/oral, organizational, analytical skills, and attention to detail. Requirements - Location: CRI Work From Home - Direct - Time Type: Full time

• Advanced understanding of all aspects of organic search including on-page, technical, off-page, and SEO content. Work autonomously to think outside the box and craft custom organic search strategy as needed to help clients hit their goals • Knowledge of recent algorithm updates, ranking factors, and industry best practices • Excellent storyteller: Able to explain organic search performance, how it assisted other channels in the funnel, how it affects the client's business, and recommended next steps • Advanced knowledge in using analytical tools necessary for SEO performance and reporting including Google Analytics, Google Search Console, SEMRush, AHREFs, Moz, Screaming Frog, & others • Strong time management & organization skills • Comfortable setting expectations & pushing back on strategy with clients when needed • Strong presentation skills to tailor messages to audiences, communicate complex topics simply, and deliver actionable insights and analyses. Can clearly communicate how articles/blog helps support bottom of funnel pages to get client buy-in on top/middle of funnel content • Problem solves performance & strategy challenges • Creation of clear, strategic short term & long term roadmaps to accomplish client's goals • Handles client challenges related to the channel. Proactively finds solutions, and builds organic search Blueprints and Schedules. Manages accounts with the highest workflow volume or complexity with positive feedback (mix between enterprise, growth and core accounts) • Thinks beyond PDM existing organic search deliverables to move the needle • Establish organic search goals & forecasts for any scenario (and knows when to adapt or re-forecast as needed) • Ability to delegate with clear direction. Proactively identify workflow that can be executed by support resources • Leads trainings and plays an active role in team member development within department • Successful at rapport building to help establish client trust as organic search authority • Present new SEO and content strategies to help the organic search offering continue to grow • Identifying content gaps, aligning content efforts with priority business focuses and core SEO pages, and proposing new content strategies • Consistently identifies cross-channel strategies/collaborations on accounts to improve performance • Consistently hits channel's goal across all accounts or recommends strategic pivots to increase channel's performance • 100% completion of Power Digital processes each week (Asana, Slack, novaPulse, etc.) • Sufficient QA that results in no errors that would yield a negative impact to revenue for clients • Power Circuit Completion / Adoption • On time for all deliverables & launches • Employ AI technologies to enhance and optimize business processes • Utilize and leverage Power Digital's Nova ecosystem as it relates to your department