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Marketing Specialist
Location
Worldwide
Posted
32 days ago
Salary
$50K - $60K / year
Seniority
Mid Level
No structured requirement data.
Job Description
Marketing Specialist
MCIS Language Solutions
Role Description The Marketing Specialist plays a key role in designing, shaping, and executing strategies to promote our full range of offerings including translation, interpretation, localization, and language technology solutions. They bridge strategy and day-to-day delivery, ensuring campaigns, content, and initiatives align with the brand strategy. - Focus on B2B sectors such as healthcare, legal, government, education, and corporate industries. - Blend strategic thinking with hands-on execution. DUTIES AND RESPONSIBILITIES - Marketing - Planning and Execution: - Work closely with the Marketing Manager to create and execute annual plans. - Manage MCIS’s brand positioning, messaging, value propositions, channels, & market focus. - Manage marketing mix: Product (Services), Price, Place, and Promotions. - Plan, create, & execute new service offerings catering to specific market segments. - Content Creation & Management: - Create targeted content for industry segments (e.g., healthcare, legal, government). - Develop website content, email campaigns, newsletters, and case studies. - Create social media content and postings weekly (primarily for B2B). - Ensure messaging is accurate, culturally sensitive, and industry-specific. - Assist in creating marketing materials (emails, social posts, brochures, presentations). - Coordinate content calendars and publishing schedules with other departments. - Proofread and ensure consistency in messaging and branding. - Work with designers, writers, or external agencies when required. - Brand & Positioning Support: - Assist Marketing Manager in rebranding initiatives. - Maintain brand consistency across channels. - Support positioning of AI vs human services. - Digital Marketing & Analytics: - Monitor website performance, SEO, paid Google ads, and campaign metrics. - Reinforce AODA compliance. - Track KPIs such as leads, conversions, and ROI. - Use tools like Google Analytics, HubSpot Marketing, and CRM systems. - Update website content (CMS platforms). - Manage or schedule posts on social media channels. - Support email marketing campaigns (build, test, send & analyze). - Data Tracking & Reporting: - Monitor campaign performance (opens, clicks, leads, conversions overall reach). - Compile reports and dashboards for various teams and campaigns. - Maintain CRM or marketing databases in HubSpot. - Identify trends and highlight insights to the Marketing Manager based on reports. - Campaign Execution & Coordination: - Support and launch campaigns for all MCIS existing and new services (including AI and human). - Coordinate timelines, assets, and approvals across teams. - Manage campaign calendars (email, social, events). - Lead Generation Support: - Build and manage email campaigns and lists. - Manage business funnels for potential target leads. - Support webinars and create downloadable assets. - Work with Business Development to pass and track leads. - Manage Website Chatbots to generate leads. - Event & Webinar Coordination: - Help organize events, webinars, and trade shows. - Coordinate logistics (registration, vendors, materials). - Support promotion and post-event follow-up. - Track attendance and engagement metrics. - RFP & Proposal Support: - Assist in preparing RFP responses for government and healthcare clients. - Develop marketing collateral for proposals. - Ensure consistent branding and messaging. - Trade Show/Events: - Plan and manage participation in trade shows, conferences, webinars, and industry events. - Build marketing partnerships with associations, buying groups, or networks relevant to our business. - Maintain a conference database of all conferences attended. - Coordinate and arrange shipment of displayers, literature, and presentations. - Manage annual budget for trade shows. - Any other duties that are assigned that are reasonably within the scope of this position. Qualifications - General post-secondary education (university degree/college diploma) with a focus on Business Administration or Marketing. - A combination of experience and training is required. - Minimum of 3 years of related experience in sales, creating and analyzing sales reports, and responding to client needs. Requirements - Developed expertise in online and social media marketing. - Proficiency in Adobe Express, Canva, Mailchimp & video creation apps, Microsoft Excel, PowerPoint & Word, WordPress, HubSpot Marketing platform, and Google Analytics. - Strong writing and communication skills. - Project management and organization skills. - Understanding of B2B marketing funnels. - Cross-functional collaboration. Benefits - Accommodations for job applicants with disabilities are available on request. Closing Date This posting will remain open until the position is filled. Application Process The application process will include an interview with the hiring panel. Successful candidates would then proceed to a reference check and a background check. Use of AI We utilize artificial intelligence (AI) tools during the recruitment process to enhance the efficiency and effectiveness of candidate screening and selection. If you have any questions or concerns regarding the use of AI in your application, please feel free to reach out to us.
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