Land O'Lakes, Inc.

• Serve as a direct partner and coach to top 1000 retail sellers • Manage sales generation through a defined plan and consistent communication • Coach and train retail sellers on products and technologies • Execute strategies using tools like Account Plan and Farmer by Farmer Plan • Communicate value propositions to retailer sellers • Coordinate with local manufacturer representatives • Manage discretionary and insight trial seed

• Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions. • Develop and maintain networks across primarily equine, as well as beef cattle, small ruminant, wildlife, poultry, and companion animal operations and industry events to share best practices and drive new business opportunities. • Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients. • Manage and grow an existing book of business from day one, with access to established customer relationships and immediate sales opportunities. • Build and maintain strong relationships with dealer/co-op teams and Purina experts to support partner goals. • Develop expertise in Purina’s research, innovation, and sustainability to deliver value in customer interaction. • Effectively lead activities, educational events and on-site demonstrations to increase producer trust, brand awareness, nutritional value and customer loyalty. • Operate independently and as a team member in a flexible, remote work environment, managing territory, schedule, and customer relationships with supported direction from supervisor. • Coordinate and execute product strategy, marketing initiatives, product launches, and field events with cross-functional teams. • Participate in team meetings and sales training, implement sales strategies, and collaborate with peers for continuous improvement. • Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.

• Establish a trusted relationship with cooperative CEOs, Board Chairs and other leaders to gather and share insights & deliver value-added services • Partner with cooperative leaders to facilitate Governing for Excellence training modules • Set strategy for, design, and facilitate regional ag member engagements, events and forums • Collaborate with internal partners to bring relevant thought leadership topics and conversations to Member Owners • Collaborate with Land O’Lakes market facing team including Retail Growth Services, Winfield United • Partner with the Government Relations team to provide opportunities for Member Owners to amplify their voice and advocate for important policies for agriculture • Assist with event execution when a policy maker is visiting a Member Owner or hosting a policy round-table event

• Drive Growth in Large Dairy & Feedlot Accounts, influencing key decision makers. • Achieve sales targets by expanding additive adoption within high-volume dairies and commercial feedyards. • Develop and execute account strategies in partnership with consulting nutritionists. • Capture and communicate insights on ration trends and ingredient economics. • Lead technical discussions, producer meetings, and educational events. • Participate in dairy and beef industry events to strengthen brand presence.

• Drive Poultry-Focused Sales Growth • Achieve revenue and margin targets by expanding Fortiva additive adoption within poultry accounts • Provide customer insights to ensure seamless execution of customer programs and business strategy • Lead Strategic Account Management and build customer relationships • Develop and execute account plans that align with customer production goals • Establish and maintain relationships with key decision-makers including nutritionists, live production managers, veterinarians, and procurement teams • Deliver Technical & Value-Based Selling • Position additive solutions based on performance outcomes • Translate technical data into clear economic value for customers • Support Field Trials & Demonstrations • Partner with technical and R&D teams to design, implement, and communicate results from field trials

• The Account Manager serves as the lead point of contact for the assigned member-owners and customers of WinField United and is accountable for the full WinField United portfolio. • Responsibilities include developing and maintaining long-term relationships with CEO’s, General Managers, Agronomy Managers, and other key sales leaders. These relationships should translate into the owner being equipped to meet the needs of the grower of tomorrow. • Builds trusted partnerships with CEO’s, General Managers, Agronomy Managers, and other key leaders • Partners with owners by thinking strategically and making connections across the system • Aligns and communicates internally with the Region Sales Director and sales team • Understands and communicates value proposition to owner including patronage, programs, pricing, and other resources • Utilizes Salesforce and other customer relationship management tools to ensure clear communication and internal coordination • Manages relationships with partners and manufacturers • Manages and grows the WinField United and owner business by setting the sales strategy that meets both the customer and WU business needs. • Leads development, implementation, and execution of Account Plan for each assigned owner. • Ensures Account Plans are robust and meaningful and are inclusive of basic manufacturer alignment and direction. • Coordinates and aligns internal resources to maximize our investments with owner network. • Measures progress and resolves issues as they arise. Serves as key communicator across organization and with owner related to Account Plan execution. • Serves as liaison between company leadership and the owner on issues, changes, and daily management of the alignment agreements. • Earns owner commitment of key programs, services, and solutions across the full WFU portfolio • Ensures a positive customer experience is delivered via WFU’s structured delivery plan • Ensures the timely and successful delivery of our solutions according to owner needs and objectives resulting in profitable sales. • Serves as an expert to owners on full portfolio of products and services to ensure they are equipped to meet the needs of the grower of tomorrow. • Works in conjunction with Marketing to negotiate pricing and successful implementation of CP, Seed and Services programs • Drives WinField United strategies at the owner level and clearly communicates progress of initiatives internally and externally; forecasts and tracks key metrics • Develops new business with existing owners and identifies areas of improvement. This includes but is not limited to carbon credits, grain orientation, grower financing and prescription programs. • Applies the brand ladder to deliver partner and proprietary brand strategies • Understands and tracks competition and shares market intelligence

• Make 25+ farms and facilities visits each week to assess feeding programs and recommend solutions • Drive sales by introducing new feed products to customers and supporting existing customers • Drive relationships with dealers, co-ops, and Purina experts • Lead educational events and demos to promote products and strengthen customer loyalty • Manage customer data and use analytics tools to deepen market knowledge • Collaborate with internal teams and stakeholders, participate in meetings and training, and share feedback for continuous improvement • Coordinate logistics and event materials with dealers and cross-functional teams • Grow and apply business and industry skills to execute sales plans and growth opportunities • Pursue ongoing professional development and adapt to changing needs

Marketing Analytics Director Location: Arden Hills United States Full time Job Description: This role is located at our Corporate Office in Arden Hills, MN. We offer a hybrid work environment that consists of 3 days in the office (T/W/Th) and 2 days remote/virtual (M/F). This role does not offer full remote/virtual. The Director, Marketing Analytics leads how marketing performance is measured and interpreted, making sure it guides decisions and actions across brands and business units. This role is accountable for building systems, standards, and processes that ensure marketing investment decisions are grounded in performance insights, credible measurement and tied to business growth. The Director, Marketing Analytics helps build and create a culture of measurement to drive decision making. This role ensures measurement marketing technology serves marketing strategy-by shaping how tools are applied, prioritized, and integrated into everyday marketing work. Key Responsibilities Measurement Vision, Strategy & Governance - Own the enterprise vision for marketing measurement, balancing short‑term ROI, long‑term brand building, and learning. - Establish and govern measurement standards, operating principles, and decision frameworks used across brands and channels. - Define what measurement questions matter at the enterprise level-and which do not-creating focus and clarity. - Ensure consistency across brands while allowing intentional flexibility based on business context. Business Integration & Executive Partnership - Act as a strategic thought partner to senior marketing, finance, and business leaders on investment decisions. - Frame measurement insights in the context of trade‑offs, opportunity cost, and risk, not just performance. - Simplify complex data, analytics, and insights into clear thought leadership, performance storytelling, and compelling narratives-translating complexity into messaging the organization can use to drive decisions, action, and momentum. - Guide the measurement POV in annual planning, execution, and multi‑year growth discussions. People & Leadership Development - Lead and develop talent across measurement and analytics roles. - Build a strong bench of leaders who can independently drive measurement strategy. - Create clarity of roles, decision rights, and accountability. - Coach leaders on enterprise thinking, not just analytical rigor. Advanced Measurement Portfolio (MMM, Causal, Incrementality) - Provide leadership oversight for MMM, econometric, and causal measurement strategies-not as a practitioner, but as an owner of quality and application. - Set expectations for how different methods are used, combined, and interpreted. - Decide when advanced analytics are worth the investment, and when simpler approaches are sufficient. - Coach your team and stakeholders to elevate outputs that directly inform planning, optimization, and budget decisions. MarTech, Measurement Innovation, & Future Readiness - Bring a forward‑looking, marketing‑led perspective on the application of marketing technology- maximizing existing investments and anticipating emerging tools and capabilities can improve marketing analytic practices. - This role will serve as a key marketing liaison for marketing technology, partnering closely with IT to ensure marketing applications and platforms are integrated, scalable, and effectively enable modern marketing practices. - Set the innovation agenda for marketing measurement, including AI, automation, and predictive approaches. Decide where experimentation is valuable and where standardization is required. - Ensure innovation translates into durable capability, not one‑off pilots. - Position the organization for future measurement challenges (privacy, signal loss, channel fragmentation). Systems, Scale & Operating Model - Leverage deep data and marketing analytics expertise to build and define measurement systems and workflows that scale across brands and teams. - Partner intentionally with Marketing, IT, Agency, and Finance teams to reduce fragmentation and manual work. - Partner with Business and IT teams to build a sustainable measurement operating cadence (planning → learning → optimization → review). - Ensure measurement capability keeps pace with marketing complexity and speed. What Success Looks Like: - Marketing leaders make faster, more confident investment decisions. - Measurement is viewed as a strategic asset, not a reporting function. - Fewer, better questions drive learning and action. - Advanced analytics are trusted and understood. - Measurement capability scales without dependency on a single role. Required Experience & Capabilities - 15+ years in marketing measurement, analytics leadership, or performance strategy. - Demonstrated experience influencing executive decision‑making. - Strong understanding of brand and performance measurement trade‑offs. - Experience operating in complex, matrixed, multi‑brand environments. - Ability to lead through context, alignment, and prioritization rather than direct control. The salary range for this role is $163,520 - $245,280. In most cases, candidates offered employment can expect to be hired at a pay rate near the middle of our salary ranges. Land O'Lakes does not use Automated Decision-Making Technology, as defined by California law, to substantially replace human decision-making or make significant decisions about applications for employment or contracting opportunities. About Land O'Lakes, Inc. Join us and be part of a Fortune 250, farmer- and member-owned cooperative that is reimagining the business of food. We have been named a Top Workplace by Indeed and LinkedIn, and to the TIME 100 Most Influential Companies list.

• Conduct up to 25 farm or facility visits weekly to assess feeding programs and recommend Purina-backed solutions • Network across the dairy industry to share best practices and create new business opportunities • Support sales and market share by introducing innovative feed products and programs to new and existing clients • Manage and grow an existing book of business from day one • Build and maintain strong relationships with co-op teams and Purina experts to support partner goals • Organize and lead educational events and on-site demonstrations to increase brand awareness, dealer traffic, and customer loyalty • Operate autonomously in a flexible, remote work environment • Use CRM systems and technology tools to record activities and inform business decisions

• Support and grow the livestock sales book of business. • Drive product demand and develop farmgate and dealer/co-op relationships. • Deliver exceptional customer service. • Conduct daily farmgate contacts to assess feeding programs and recommend Purina-backed solutions. • Support sales and marketing by introducing nutritionally sound feeding recommendations and programs to new and existing clients. • Manage and grow an existing book of business from day one. • Build and maintain strong relationships with dealer/co-op teams and Purina experts. • Develop expertise in Purina’s research, innovation, and sustainability. • Effectively lead activities, educational events and on-site demonstrations. • Use CRM systems (e.g., Salesforce) and technology tools (e.g., Power BI) to record activities and inform business decisions.