Role Description We are looking for a high-performing Sales Development Representative (SDR) to drive outbound pipeline through cold calling. This is a performance-driven role where your primary focus will be booking qualified appointments through high-volume outreach. This is not a passive or support-based position. You will be expected to take ownership of your activity, hit daily dialing targets, and consistently generate results. - Execute high-volume outbound cold calls (150–200+ dials/day) - Book qualified appointments for the sales team - Follow proven scripts while adapting to real-time conversations - Handle objections confidently and keep conversations moving - Maintain accurate notes and activity tracking in CRM - Continuously improve call performance and conversion rates Qualifications - 2+ years of experience in cold calling or SDR roles - Proven B2B cold calling experience with specific metrics you can share (dials per day, connect rates, appointments set) - Track record of hitting or exceeding quota consistently - Ability to handle objections on the spot — not with philosophy, but with actual word-for-word rebuttal - Baseline knowledge of digital marketing (you can explain what Google Ads, Meta Ads, SEO, and a CRM are in your own words) - Clear, direct communication — you answer the question asked without rambling - Hungry. Motivated by money. You have financial goals and you will outwork everyone to hit them - Reliable internet connection and a quiet workspace - Fluent English with strong verbal communication skills (C1) Requirements - Paid 3-week trial period with performance targets - Competitive hourly base (top of market for strong performers) - Performance-based commission (uncapped earning potential) - Biweekly coaching and performance feedback - Proven scripts, training, and support - Growth opportunities for top performers - Access to advanced tools and systems Benefits - Remote Work: Work from anywhere—our team is global, and we value work-life balance - Growth Opportunities: As a key player you’ll have the chance to shape your role and grow with us - Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market

• Performance and Quality Management: Oversee the day-to-day operations of CS and SDR teams, ensuring SLAs are met, superior service quality, and an optimized prospecting cadence. • Strategic Data Analysis: Monitor and analyze key metrics such as NPS, retention rate, lead volume, connection and qualification rates, turning data into actionable insights for continuous improvement. • Leadership and Conflict Resolution: Serve as the focal point for critical cases and escalations, providing exemplary technical and behavioral support to the team. • Process Optimization: Proactively identify bottlenecks in the customer journey and propose and implement concrete, innovative improvements. • Talent Development: Drive continuous growth of team members through structured feedback, individualized performance coaching, and technical training programs. • Strategic Alignment: Implement and review operational playbooks in collaboration with Sales and Marketing, ensuring cohesive alignment across acquisition, conversion, and retention, with a holistic view of the sales funnel.

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach • Write effective and compelling messaging to engage targeted accounts • Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth • Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta • Partner with account executives to help generate meetings and sales pipeline • Create and prioritize target account and contact lists • Conduct high level conversations with executives in prospect accounts • Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated • Assist with drafting sales pitches, presentations, reference material, and other documents as required

• Proactively prospect and engage with potential customers through outbound channels, including cold calls, emails, and social media outreach. • Research and identify high-potential accounts and decision-makers within target industries. • Conduct consultative conversations to understand prospects' needs, challenges, and business goals. • Clearly articulate the value of our products and services, tailoring your messaging to address specific pain points. • Qualify leads using defined criteria and pass them to the sales team for further development. • Maintain accurate and detailed records of all outreach efforts, interactions, and lead qualifications in Salesforce. • Continuously refine your approach by staying informed about industry trends, competitive positioning, and product updates. • Meet and exceed weekly activity metrics and monthly lead qualification quotas.