• Performance and Quality Management: Oversee the day-to-day operations of CS and SDR teams, ensuring SLAs are met, superior service quality, and an optimized prospecting cadence. • Strategic Data Analysis: Monitor and analyze key metrics such as NPS, retention rate, lead volume, connection and qualification rates, turning data into actionable insights for continuous improvement. • Leadership and Conflict Resolution: Serve as the focal point for critical cases and escalations, providing exemplary technical and behavioral support to the team. • Process Optimization: Proactively identify bottlenecks in the customer journey and propose and implement concrete, innovative improvements. • Talent Development: Drive continuous growth of team members through structured feedback, individualized performance coaching, and technical training programs. • Strategic Alignment: Implement and review operational playbooks in collaboration with Sales and Marketing, ensuring cohesive alignment across acquisition, conversion, and retention, with a holistic view of the sales funnel.

• Grow Cresta’s customer list through personalized emails, calls, and creative social media outreach • Write effective and compelling messaging to engage targeted accounts • Work closely with Sales and Marketing to plan, strategize, and execute outreach campaigns that help drive revenue growth • Analyze market research data and develop strategic approaches to raise awareness and generate interest for Cresta • Partner with account executives to help generate meetings and sales pipeline • Create and prioritize target account and contact lists • Conduct high level conversations with executives in prospect accounts • Achieve monthly quotas of meetings, qualified opportunities, and pipeline generated • Assist with drafting sales pitches, presentations, reference material, and other documents as required

• Proactively prospect and engage with potential customers through outbound channels, including cold calls, emails, and social media outreach. • Research and identify high-potential accounts and decision-makers within target industries. • Conduct consultative conversations to understand prospects' needs, challenges, and business goals. • Clearly articulate the value of our products and services, tailoring your messaging to address specific pain points. • Qualify leads using defined criteria and pass them to the sales team for further development. • Maintain accurate and detailed records of all outreach efforts, interactions, and lead qualifications in Salesforce. • Continuously refine your approach by staying informed about industry trends, competitive positioning, and product updates. • Meet and exceed weekly activity metrics and monthly lead qualification quotas.

• Coach Sales Development Representatives to reach outbound pipeline generation goals • Develop team members to grow new sales skills and level up their current skill set • Deliver process and content improvements to accelerate SDR effectiveness • Collaborate with regional Sales Directors, Sales Development Managers and Director of Sales Development to improve quality and quantity of sales pipeline • Partner with Marketing (Growth) to deliver feedback on MQL quality and new campaign ideas • Regularly Report on key individual and team metrics to flag areas for improvement • Hire and onboard new Sales Development Representatives