• Identify marketing workflows worth automating and turn them into running agents — across content, campaigns, lead enrichment, channel optimization, and creative testing. • Configure agents using existing platforms (Clay, Lindy, n8n, Zapier, HubSpot AI, OpenAI/Claude APIs) — no code required, but structured thinking essential. • Write the prompts, design the flows, and build the training data that make agents reliable and accurate. • Monitor agent output, spot failures and quality dips, and iterate fast on prompts and workflows. • Partner with engineering and Customer Ops when something needs deeper technical lifting (custom integrations, infrastructure). • Document what you build so the rest of the marketing team can use, trust, and contribute to your agents. • Stay close to the cutting edge of AI tooling — new platforms, prompt techniques, agent capabilities — and bring useful patterns into our workflows.

• Personally lead direct sales activity in international and non-traditional franchise channels (~30% of role), where senior-level engagement and expertise have the greatest impact on closing deals. • Lead, coach, and develop a team of Franchise Sales Directors (~70% of role): build and execute the strategy, playbooks, and accountability structures that drive the team & collective performance and close rates. • Setting the Sales, Lead Generation and Portfolio Management strategies, and leading the rollout and tracking thereof • Leading a Team of Sales, Lead Generation and Portfolio Management professionals. • Analyze current lead flow and sources advising and implementing methods for increasing lead volume and quality. • Identify, attract, and close professionally and financially qualified franchise owners across 5 brands. • Align strategy and candidate targets, ensuring an increase in quality and qualified leads closed. • Work closely with the brand Operations, Real Estate, Marketing, Training and Finance teams of all 5 brands, meeting the unique needs of each brand and their goals. • Together with the Real Estate team, develop market strategies to increase pipeline and achieve sales goals. • Leads and project manages the timely and accurate compliance with all applicable state and federal franchise disclosure laws and regulations and execution of franchise agreements and corporate procedures/ legal guidelines. • Create incentive packages internally to engage and motivate the team, and external campaigns to generate urgency and excitement with prospects. • Work with Real Estate and Legal to develop proximity/impact policies and process. • Work with teams and Executive Leadership across the system, to develop other franchise policies as needed by the business over time • Provide leadership and guidance to direct reports, including domestic and international sales, portfolio management and lead generation functions. • Fully comprehend the FDD of all 5 brands and articulate and educate prospects, as well as coach the development team, on FDD questions and positioning. • Ensure systems, processes, and procedures are effective and provide recommendations for enhancements. • Represent the company and Brands at panel discussions, Tradeshows and other channels as needed to generate and sustain a healthy and growing franchisee portfolio.

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work. • Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own your clients' KPIs and north star goals, and ensure every deliverable reflects the quality Phiture is known for. • Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working, with the confidence and empathy to keep relationships strong while doing it. • Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust. • Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans. Structured thinking is your edge. • Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast. Commercial awareness is part of how you operate, not an afterthought. • Innovate with AI. Use generative AI tools to improve how your team works, from creative and analytical processes to day-to-day efficiencies, and help Phiture stay ahead of the curve. • Grow the business. Support pitches and business development, with the ability to accurately scope new work and set your team up for a strong start.

• Lead with conviction. Own the strategy for your pod. Make the decisions, set the direction, and create the conditions for your team to do their best work. You don't wait for things to happen, you make them happen. • Drive client success. Develop and execute integrated marketing strategies across ASO, Performance Marketing, and Retention. Own your clients' KPIs and north star goals, and ensure every deliverable reflects the quality Phiture is known for. • Handle the hard stuff. Navigate difficult client conversations, manage crises under pressure, and push back when something isn't working, with the confidence and empathy to keep relationships strong while doing it. • Mentor your seniors. Delegate meaningfully, coach Senior Consultants to grow, and build the kind of team that holds each other accountable without losing trust. • Solve problems structurally. Take messy inputs, ambiguous client asks, poor data, competing priorities, and turn them into clear, actionable plans. Structured thinking is your edge. • Monitor what matters. Set KPIs, track performance across accounts, spot when something's off, and course-correct fast. Commercial awareness is part of how you operate, not an afterthought. • Innovate with AI. Use generative AI tools to improve how your team works, from creative and analytical processes to day-to-day efficiencies, and help Phiture stay ahead of the curve. • Grow the business. Support pitches and business development, with the ability to accurately scope new work and set your team up for a strong start.