• Own our go-to-market strategy and drive Data X-Ray’s growth into its next phase • Manage one direct report with room to grow • Define and evolve Data X-Ray’s positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases • Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy • Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning • Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials • Lead launch strategy for new product capabilities and integrations • Own the demand generation strategy and execution, developing direct lead flow through multiple channels • Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs • Transition fractional marketing support into scalable, business-as-usual processes • Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution • Help define the playbook for scaling the marketing function as Data X-Ray grows

Role Description We’re looking for a Director of Marketing to own our go-to-market strategy and drive Data X-Ray’s growth into its next phase. This is a senior individual contributor and people-management role that sits at the intersection of product marketing and demand generation — with a deliberate lean (~60/40) toward product marketing, given the technical depth of our platform and the sophistication of our buyers. You’ll inherit a strong foundation: a marketer who reports to you, established agency and fractional relationships, and an engaged leadership team. Your job is to build on that foundation — sharpening our market narrative, scaling pipeline, and transitioning fractional support into repeatable, owned processes. What You'll Own - Product Marketing (~60%) - Define and evolve Data X-Ray’s positioning, messaging, and competitive narrative across data security, data governance, and AI agent enablement use cases. - Own go-to-market materials: pitch decks, battlecards, solution briefs, case studies, and website copy. - Develop deep expertise in our competitive landscape and arm sales with differentiated, high-conviction positioning. - Partner with sales and solutions engineering to support complex enterprise deal cycles with tailored materials. - Lead launch strategy for new product capabilities and integrations. - Demand Generation (~40%) - Own the demand generation strategy and execution. Develop direct leadflow through multiple channels and work with partners and external agencies to drive qualified pipeline. - Project-manage agency relationships across paid, SEO, events, and content — holding partners to outcomes, not just outputs. - Transition fractional marketing support into scalable, business-as-usual processes. - Instrument and report on pipeline contribution, working closely with HubSpot to track performance and attribution. - Team & Operations - Manage one direct report with room to grow. - Help define the playbook for scaling the marketing function as Data X-Ray grows. Qualifications - 7+ years of B2B marketing experience, with significant tenure in high growth enterprise SaaS. - Strong product marketing background — you can translate complex technical capability into crisp, compelling narratives for senior enterprise buyers. - Domain experience in data governance, data security, or cybersecurity is strongly preferred; you should be credible in a room with a CISO or Chief Data Officer. - Proven track record managing demand generation through external agencies — you know how to set direction, evaluate creative, and drive accountability. - Comfortable working in a high-ownership, scaling environment where you set the agenda as much as you execute it. - Strong project management instincts: you can manage agencies, fractionals, internal stakeholders, and your own deliverables in parallel. - Experience with Monday and HubSpot or similar CRM / marketing automation platforms. - Excellent written and verbal communication — you can write a sharp one-pager and present to an enterprise customer in the same week. Nice to have - Experience marketing into regulated industries — financial services, government, or healthcare. - Familiarity with federal or public sector go-to-market. - Prior experience at a company scaling from growth-stage to enterprise. Benefits - Real ownership — you’ll shape how a fast-growing enterprise platform goes to market. - A product that matters — we operate at the intersection of data security, compliance, and AI readiness, three of the most consequential problems in the enterprise today. - Direct access to leadership — you’ll work closely with the CEO and senior team, not through layers of management. - Fully remote and flexible — we trust you to deliver. - 💰 Competitive pay. - 📈 Meaningful Equity as a fast-growing Series A company. - 💻 Workstation and home office stipend. - 🏝️ 25 days Paid Vacation (unlimited unpaid). - 🏡 Remote first, flexible working.

• Own and drive the strategy for targeted, personalized ABM programs to acquire and grow high-value accounts • Design, scale, and operationalize an ABM engine that connects brand, demand, and sales into a single motion, at global and regional level • Responsible for the design and execution of Smartsheet's ABM strategy, aligned to the overall marketing and sales goals • Evangelize ABM and communicate performance across Marketing and Sales leadership to drive clear strategic alignment and understanding of approach and results • Achieve account and segment pipeline and engagement goals through account based marketing strategies and tactics • Develop highly relevant messaging for single accounts and account clusters • Create and execute integrated ABM programs via insight intelligence, digital marketing, email, prospecting, direct mail, events and web bespoke tactics • Partner closely with Sales, SDRs, Field Marketing, Corporate Marketing and Product Marketing teams to orchestrate 1:1 & 1:Few account messaging, outreach and penetration • Use predictive marketing, CRM and marketing automation tools to monitor and orchestrate ABM outreach • Analyze ABM program performance, defining and tracking key performance metrics and measuring ROI to continuously optimize the ABM strategy • Provide sales teams with relevant playbooks, collateral, and training to maximize program impact. • Coordinate with client-facing teams to gather feedback, adjust tactics, and synchronize outreach efforts. • Partner across Marketing (Product, Content, Digital, Field etc) to embed ABM best practices into global campaigns, launches, and customer expansions. • Other duties as assigned

Role Description The Sr. Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the GCG brands across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth. This individual will own brand strategy, content creation, digital and social marketing, influencer partnerships, and campaign execution across the Growth Catalyst portfolio. They will be equally comfortable crafting a high-level brand narrative and rolling up their sleeves to produce content that resonates. The ideal candidate is a natural storyteller, a culturally tuned-in marketer, and an operator who knows how to connect brand energy to business results. - Brand Strategy & Positioning - Define and evolve the Growth Catalyst Group brand identity, voice, and positioning across the full portfolio of companies - Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments - Ensure brand consistency across all channels, campaigns, and customer touchpoints - Lead annual marketing planning and budget development in partnership with leadership - Content Creation & Storytelling - Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identity - Develop content calendars and editorial strategies that drive consistent audience engagement across platforms - Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction - Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale - Digital Marketing & Social Media - Own digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and web - Drive audience growth, engagement, and conversion through platform-native content strategies - Manage paid social and digital advertising campaigns with a performance-oriented mindset - Analyze and report on key marketing metrics, translating data into actionable strategy adjustments - Influencer Partnerships & Community Building - Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s values - Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth - Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier - Develop co-marketing and partnership strategies that expand brand reach into new audiences - Growth Marketing & Revenue Enablement - Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth - Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey - Develop go-to-market strategies for new products, services, and brand launches across the portfolio - Build and refine customer personas, audience segmentation, and lifecycle marketing programs Qualifications - 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role - Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies - Deep fluency across social media platforms and digital marketing channels - Proven track record of growing engaged audiences and driving measurable business results through marketing - Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard - Exceptional written and verbal communication skills; a natural storyteller across formats and audiences - Experience managing agencies, freelancers, and cross-functional creative teams - Bachelor’s degree in Marketing, Communications, Business, or a related field Preferred - Experience marketing across a portfolio of brands or in a multi-brand organization - Background in entrepreneurship, personal development, wellness, or adjacent lifestyle categories - On-camera comfort and personal brand presence on social platforms - Experience with influencer program management and creator economy partnerships - Familiarity with marketing automation, CRM platforms, and performance analytics tools - MBA or advanced degree in marketing or business Company Description Growth Catalyst Group of Companies is an equal opportunity employer committed to building a diverse and inclusive team. We encourage applicants from all backgrounds who share a passion for growth, impact, and community.