Role Description The Sr. Director of Marketing: Lifestyle Marketer for Growth is a senior creative and strategic marketing leader responsible for building and amplifying the GCG brands across all consumer touchpoints. This role goes beyond traditional marketing — it requires someone who lives the lifestyle our brands represent and can translate that authenticity into campaigns, content, and community that drive real growth. This individual will own brand strategy, content creation, digital and social marketing, influencer partnerships, and campaign execution across the Growth Catalyst portfolio. They will be equally comfortable crafting a high-level brand narrative and rolling up their sleeves to produce content that resonates. The ideal candidate is a natural storyteller, a culturally tuned-in marketer, and an operator who knows how to connect brand energy to business results. - Brand Strategy & Positioning - Define and evolve the Growth Catalyst Group brand identity, voice, and positioning across the full portfolio of companies - Develop integrated brand strategies that connect lifestyle values — ambition, wellness, community, and growth — to distinct customer segments - Ensure brand consistency across all channels, campaigns, and customer touchpoints - Lead annual marketing planning and budget development in partnership with leadership - Content Creation & Storytelling - Lead the creation of compelling lifestyle content across video, photography, written, and social formats that reflect the brands’ energy and aspirational identity - Develop content calendars and editorial strategies that drive consistent audience engagement across platforms - Personally contribute to content creation where authenticity demands it — on-camera, in writing, or through creative direction - Partner with creative teams, freelancers, and agencies to produce high-quality branded assets at scale - Digital Marketing & Social Media - Own digital marketing strategy across owned, earned, and paid channels, including Instagram, TikTok, LinkedIn, YouTube, email, and web - Drive audience growth, engagement, and conversion through platform-native content strategies - Manage paid social and digital advertising campaigns with a performance-oriented mindset - Analyze and report on key marketing metrics, translating data into actionable strategy adjustments - Influencer Partnerships & Community Building - Identify, develop, and manage relationships with lifestyle influencers, brand ambassadors, and community partners who authentically align with Growth Catalyst’s values - Build and nurture owned community platforms and activations that deepen brand loyalty and word-of-mouth growth - Represent the brand at events, activations, and public forums as a visible spokesperson and culture carrier - Develop co-marketing and partnership strategies that expand brand reach into new audiences - Growth Marketing & Revenue Enablement - Connect brand marketing investment to measurable business outcomes, including lead generation, customer acquisition, and revenue growth - Collaborate with Sales and Business Development teams to create marketing assets, campaigns, and tools that support the full customer journey - Develop go-to-market strategies for new products, services, and brand launches across the portfolio - Build and refine customer personas, audience segmentation, and lifecycle marketing programs Qualifications - 7+ years of progressive marketing experience with at least 3 years in a senior or director-level role - Demonstrated experience building and executing lifestyle, consumer, or personal brand marketing strategies - Deep fluency across social media platforms and digital marketing channels - Proven track record of growing engaged audiences and driving measurable business results through marketing - Strong creative instincts combined with analytical rigor — you can develop a brand narrative and read a dashboard - Exceptional written and verbal communication skills; a natural storyteller across formats and audiences - Experience managing agencies, freelancers, and cross-functional creative teams - Bachelor’s degree in Marketing, Communications, Business, or a related field Preferred - Experience marketing across a portfolio of brands or in a multi-brand organization - Background in entrepreneurship, personal development, wellness, or adjacent lifestyle categories - On-camera comfort and personal brand presence on social platforms - Experience with influencer program management and creator economy partnerships - Familiarity with marketing automation, CRM platforms, and performance analytics tools - MBA or advanced degree in marketing or business Company Description Growth Catalyst Group of Companies is an equal opportunity employer committed to building a diverse and inclusive team. We encourage applicants from all backgrounds who share a passion for growth, impact, and community.

Role Description Основна мета цієї ролі — збудувати креативну команду #1 в ніші по результативності. - Визначати та розвивати креативний напрямок відповідно до цілей бізнесу, шукати нові можливості для росту через креативи - Досліджувати ринок, конкурентів і тренди, щоб знаходити робочі інсайти та нові підходи - Формувати системний процес створення й тестування креативів з фокусом на ефективність та результат - Аналізувати результати запусків, робити висновки та покращувати підходи на основі даних - Організовувати брейншторми та генерувати нові ідеї разом із командою - Керувати креативною командою: пріоритезувати задачі, координувати роботу, розвивати людей і підтримувати якість результату - Брати участь у наймі та побудові сильної команди під потреби бізнесу - Забезпечувати масштабованість креативного процесу та стабільний output команди Qualifications - Досвід роботи у performance / creative marketing від 4х років - Гарне розуміння структури креативів - Вміння результативно використовувати spy tools (Ads Library, TT Library, AdHEart і інші) - Глибоке розуміння та досвід роботи з воронками найму - Глибоке розуміння та досвід побудови процесів - Досвід роботи чи розбудови автоматизацій (n8n/cursor/claude code або схожі) - Креативність: здатність системно знаходити і автентично імплементувати нові конвертуючі тренди - Англійська B2+ і вище Requirements - Одну з найперспективніших ніш на ринку - Можливість одразу після випробувального збудувати та очолити напрям креативного маркетингу - Повний овнершіп зони креативного маркетингу - Доступ до прямого нетворку з МЕТА, ТТ, Google та їх передових технологій для перформанс маркетингу - Доступ до потужного нетворку креативних маркетологів, СЕО, СМО Benefits - Кар'єрний та персональний розвиток: - Планові performance review і розробка PDP - Підтримка в розвитку твого персонального бренду в соцмережах Boosters і експертних медіа - Профільні комʼюніті Genesis з безкоштовними курсами і можливістю нетворкінгу - Бюджет на курси, конференції та вивчення англійської - Техніка від компанії та оплата всіх необхідних сервісів для роботи - Автономію та гнучкість: - Можливість обирати між роботою в офісі (Київ або Львів) та remote-first форматом (Україна та закордон) - Гнучкий старт дня (з 8 до 11 ранку за Києвом) - 20 дей-офів на рік, вихідні на державні свята та безлімітні лікарняні - Турботу про здоров'я: - Медичне страхування - Компенсація роботи з психологом - Індивідуальний бенефіт на заняття спортом - Сніданки й обіди (on-site в офісах) - Спортивні активності Genesis: спільнота для бігу, волейбол, йога (офлайн); стретчинг та йога (онлайн) Company Description Boosters — це українська продуктова компанія. Ми створюємо глобальні продукти в сферах EdTech, Productivity та Wellness, які несуть цінність для 55 мільйонів людей.

• Define and execute a comprehensive marketing roadmap aligned to the company’s enterprise scaling and ARR growth targets. • Own Fama’s evolution into the category-essential solution for behavioral risk intelligence in hiring. • Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement. • Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles. • Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries. • Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models. • Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale. • Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem. • Collaborate with our VP of Revenue to cultivate strategic alliances that expand market reach, accelerate credibility in new verticals, and create durable competitive moats.

• Own overall marketing strategy and performance across the funnel • Set direction for demand generation programs while empowering team members to execute • Ensure alignment between messaging, campaigns, and target audiences • Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance • Own Packback’s narrative in the market, especially around AI in higher education • Define and evolve positioning, messaging, and differentiation across products and audiences • Partner with Product and Sales to bring new features and solutions to market • Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy) • Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events) • Establish Packback as a category leader in Instructional AI • Develop compelling, insight-driven content that drives awareness and supports conversion • Lead development of customer stories, testimonials, and case studies • Partner with Customer Success and Sales to capture and package outcomes • Turn customer insights into high-impact marketing and sales assets • Manage and develop two direct reports: Demand Generation & Marketing Operations • Provide strategic direction while maintaining high standards for execution and accountability • Coach team members to improve performance across campaigns, systems, and reporting • Step in as a hands-on contributor when needed across messaging, campaigns, and launches