Role Description Основна мета цієї ролі — збудувати креативну команду #1 в ніші по результативності. - Визначати та розвивати креативний напрямок відповідно до цілей бізнесу, шукати нові можливості для росту через креативи - Досліджувати ринок, конкурентів і тренди, щоб знаходити робочі інсайти та нові підходи - Формувати системний процес створення й тестування креативів з фокусом на ефективність та результат - Аналізувати результати запусків, робити висновки та покращувати підходи на основі даних - Організовувати брейншторми та генерувати нові ідеї разом із командою - Керувати креативною командою: пріоритезувати задачі, координувати роботу, розвивати людей і підтримувати якість результату - Брати участь у наймі та побудові сильної команди під потреби бізнесу - Забезпечувати масштабованість креативного процесу та стабільний output команди Qualifications - Досвід роботи у performance / creative marketing від 4х років - Гарне розуміння структури креативів - Вміння результативно використовувати spy tools (Ads Library, TT Library, AdHEart і інші) - Глибоке розуміння та досвід роботи з воронками найму - Глибоке розуміння та досвід побудови процесів - Досвід роботи чи розбудови автоматизацій (n8n/cursor/claude code або схожі) - Креативність: здатність системно знаходити і автентично імплементувати нові конвертуючі тренди - Англійська B2+ і вище Requirements - Одну з найперспективніших ніш на ринку - Можливість одразу після випробувального збудувати та очолити напрям креативного маркетингу - Повний овнершіп зони креативного маркетингу - Доступ до прямого нетворку з МЕТА, ТТ, Google та їх передових технологій для перформанс маркетингу - Доступ до потужного нетворку креативних маркетологів, СЕО, СМО Benefits - Кар'єрний та персональний розвиток: - Планові performance review і розробка PDP - Підтримка в розвитку твого персонального бренду в соцмережах Boosters і експертних медіа - Профільні комʼюніті Genesis з безкоштовними курсами і можливістю нетворкінгу - Бюджет на курси, конференції та вивчення англійської - Техніка від компанії та оплата всіх необхідних сервісів для роботи - Автономію та гнучкість: - Можливість обирати між роботою в офісі (Київ або Львів) та remote-first форматом (Україна та закордон) - Гнучкий старт дня (з 8 до 11 ранку за Києвом) - 20 дей-офів на рік, вихідні на державні свята та безлімітні лікарняні - Турботу про здоров'я: - Медичне страхування - Компенсація роботи з психологом - Індивідуальний бенефіт на заняття спортом - Сніданки й обіди (on-site в офісах) - Спортивні активності Genesis: спільнота для бігу, волейбол, йога (офлайн); стретчинг та йога (онлайн) Company Description Boosters — це українська продуктова компанія. Ми створюємо глобальні продукти в сферах EdTech, Productivity та Wellness, які несуть цінність для 55 мільйонів людей.

• Define and execute a comprehensive marketing roadmap aligned to the company’s enterprise scaling and ARR growth targets. • Own Fama’s evolution into the category-essential solution for behavioral risk intelligence in hiring. • Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement. • Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles. • Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries. • Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models. • Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale. • Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem. • Collaborate with our VP of Revenue to cultivate strategic alliances that expand market reach, accelerate credibility in new verticals, and create durable competitive moats.

• Own overall marketing strategy and performance across the funnel • Set direction for demand generation programs while empowering team members to execute • Ensure alignment between messaging, campaigns, and target audiences • Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance • Own Packback’s narrative in the market, especially around AI in higher education • Define and evolve positioning, messaging, and differentiation across products and audiences • Partner with Product and Sales to bring new features and solutions to market • Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy) • Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events) • Establish Packback as a category leader in Instructional AI • Develop compelling, insight-driven content that drives awareness and supports conversion • Lead development of customer stories, testimonials, and case studies • Partner with Customer Success and Sales to capture and package outcomes • Turn customer insights into high-impact marketing and sales assets • Manage and develop two direct reports: Demand Generation & Marketing Operations • Provide strategic direction while maintaining high standards for execution and accountability • Coach team members to improve performance across campaigns, systems, and reporting • Step in as a hands-on contributor when needed across messaging, campaigns, and launches

Role Description We’re looking for a Senior Director of Marketing to lead our marketing function—owning narrative, content, and product marketing—while guiding a high-performing team responsible for demand generation and marketing operations. This is a senior leadership role responsible for shaping how Packback shows up in the market. You will own positioning, messaging, content strategy, and go-to-market execution, while managing a lean team that drives pipeline generation and marketing performance. You’ll operate as both a strategic leader and a hands-on contributor—developing core narratives, building content engines, and ensuring our marketing efforts translate into measurable growth. What you'll own - Marketing Strategy & Pipeline Oversight - Own overall marketing strategy and performance across the funnel - Set direction for demand generation programs while empowering team members to execute - Ensure alignment between messaging, campaigns, and target audiences - Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance - Product Marketing & Positioning (Core Focus) - Own Packback’s narrative in the market, especially around AI in higher education - Define and evolve positioning, messaging, and differentiation across products and audiences - Partner with Product and Sales to bring new features and solutions to market - Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy) - Content and Thought Leadership - Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events) - Establish Packback as a category leader in Instructional AI - Develop compelling, insight-driven content that drives awareness and supports conversion - Amplify executive and customer voices to build credibility in the market - Customer Marketing & Proof - Lead development of customer stories, testimonials, and case studies - Partner with Customer Success and Sales to capture and package outcomes - Turn customer insights into high-impact marketing and sales assets - Team Leadership & Execution - Manage and develop two direct reports: Demand Generation & Marketing Operations - Provide strategic direction while maintaining high standards for execution and accountability - Coach team members to improve performance across campaigns, systems, and reporting - Step in as a hands-on contributor when needed across messaging, campaigns, and launches What Success Looks Like - Clear, differentiated positioning in the market - A consistent and scalable content engine that drives awareness and engagement - Strong alignment between product, marketing, and sales narratives - High-quality pipeline driven by effective messaging and campaigns - A high-performing, accountable marketing team with clear ownership and results What We're Looking For - Experience - 8–12+ years in B2B SaaS marketing, with experience across product marketing and content strategy - Familiarity with CRM and marketing automation tools (Salesforce, HubSpot) - Proven ability to define positioning and bring products to market effectively - Experience building or evolving a brand and positioning within an emerging or competitive category - Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content - Experience hiring, developing, and managing high-performing marketing teams - Experience leading or overseeing demand generation and pipeline performance - Background in EdTech, higher education, or mission-driven SaaS is a strong plus - Skills & Mindset - Strong product marketing instincts with the ability to translate complexity into clear value - Experience building and scaling content and thought leadership programs - Hands-on approach: comfortable writing, shaping messaging, and guiding execution - Analytical enough to understand funnel performance and connect marketing to revenue - Strong cross-functional collaborator across Product, Sales, RevOps, and Customer Success - Leadership - Experience managing small, high-performing teams - Ability to set direction while staying close to the work - Comfortable leading through influence and driving alignment across functions Additional Information - Sponsorship: Applicants must be authorized to work for any employer in the U.S without the need for sponsorship. Packback does not offer visa sponsorship for this role. - Location: Currently we are only able to hire from these states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI - Salary: $160,000-$180,000 annually, with an annual bonus target of 20% Benefits - 12 weeks of paid leave for welcoming new children - Multiple Health and Welfare Benefit Options (Medical, Dental, Vision) - 401k plan (with employer matching) - Flexible + Remote Work Opportunities - Unlimited Paid Time Off (PTO) - Employer Assistance Program (EAP) - Calm and DoorDash subscriptions