• Drive to hit a quarterly goal of qualified meetings from our variety of inbound leads sources: paid and organic channels, free signup (PLG) and Open Source users. • Develop Outbound campaigns that drive interest, user signups and qualified meetings for sales. • Continually optimize target audience, sales cadences, and pitches for optimal results. • Optimize outreach through a combination of traditional and new channels and message development: email, phone, LinkedIn, AI and investigate and try new methods. • Improve GDR efficiency through the implementation of new tools. • Work collaboratively with Product, Sales, Customer Success, and Operations to continuously and creatively improve conversion of top-of-funnel interest to sales funnel. • Provide consistent visibility and insights into sales development activities, hand-off, dispositions, KPI and outcomes by region, team, and individual. • Maintain and improve the data quality of leads and contacts in the CRM, including sales opportunity detail, contact and account data, and call/meeting history. • Constantly seek new target audiences for outreach and conversion into the sales funnel, while converting existing leads like free signups, OSS users, and other inbound interest.

• Execute multi-channel digital campaigns aligned to specific offerings, industries, and target accounts • Support campaign delivery across email, LinkedIn, webinars, landing pages, and nurture programs • Track performance against engagement, lead quality, and pipeline influence metrics • Support and execute targeted programs for priority accounts and industry segments • Partner with Sales to align target account lists, messaging, and activation plans • Assist with account-centric tactics including targeted digital outreach, content personalization, and follow-up • Support field-led GTM initiatives, including executive dinners, industry events, customer roundtables, and partner programs • Coordinate with sales leadership to ensure events are account-focused and outcome-driven • Manage post-event follow-up campaigns to drive continued engagement and opportunity momentum • Help translate service offerings into clear GTM messaging and campaign themes • Partner with Product, Industry, and Sales teams to develop campaign-ready content (solution briefs, one-pagers, messaging frameworks) • Ensure alignment with Hitachi Digital Services’ IT-OT-AI transformation positioning • Monitor campaign and program performance using marketing automation and CRM tools • Provide insights into campaign effectiveness and pipeline contribution • Continuously optimize programs based on performance data and sales feedback

At Pair Eyewear, we believe in placing our people at the center of everything we do. We are dedicated to fostering a joyful and dynamic workplace, providing our employees with an environment where they can thrive and make a meaningful impact. We are seeking a Senior Manager of Analytics to lead our analytics function and support data-driven decision-making across the business. Reporting to our Head of Data & Analytics, this role will manage a team of analysts and work closely with stakeholders across Growth Marketing, Manufacturing, Operations, Customer Experience, and more. This is a high-impact, strategic role for a leader who is passionate about uncovering insights, optimizing performance, and building a scalable analytics function. What You’ll Do: Lead and grow the analytics team, providing coaching, mentorship, and technical guidance to develop high-performing analysts Own analytics strategy for multiple functions—Marketing, Operations, Manufacturing, and CX—focused on revenue growth, retention, and operational efficiency Partner with business leaders to translate strategic objectives into analytical frameworks and clear KPIs Develop and champion a data-driven culture, ensuring high-quality, accessible insights are embedded into daily decision-making Guide cross-functional efforts to evolve our BI reporting infrastructure in Looker and other tools, prioritizing automation, usability, and scalability Oversee cohort and funnel analysis, experimentation design, and predictive modeling efforts to uncover key growth levers Drive roadmap prioritization for analytics initiatives and communicate impact clearly to executive stakeholders Collaborate with Data Engineering on model development, data hygiene, and metric governance Stay ahead of industry trends, tools, and techniques to elevate the analytics function and bring innovative solutions to the business Who You Are: Some Benefits and Perks of Working At Pair: Health, vision and dental insurance Generous vacation policies Competitive salaries with equity opportunities Retirement savings plan options Free eyewear (plus discounts for family and friends) At Pair, we carefully consider a wide range of factors when determining compensation. These considerations can cause your compensation to vary. The pay range will depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives. We encourage all interested candidates to apply. Pair is an equal opportunity employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of actual or perceived age, ancestry, citizenship, color, disability, familial status, family responsibilities, gender identity/expression, genetic information, marital status, matriculation, national origin, personal appearance, political affiliation, pregnancy or related condition (including breastfeeding), race, religion, sex, sexual orientation, socioeconomic status, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

• Lead the strategy and execution of pipeline-generating programs and campaigns across email, web, organic, paid, social, webinars, referrals and partner channels • Design, launch and optimize lifecycle and nurture programs across the full funnel — from awareness to closed won and beyond • Plan and manage the marketing calendar, ensuring campaigns and programs are coordinated, executed on time, and tied to revenue impact • Partner with Sales, SDRs, and RevOps to align marketing programs with pipeline goals, funnel metrics, attribution and lead quality • Collaborate with CX and Product teams to support upsell and expansion initiatives • Design and run growth experiments to improve conversion rates, velocity, and deal quality across key funnel stages • Partner closely with our external digital marketing agency to align paid programs with broader demand, lifecycle, and revenue initiatives • Work with technology, referral and consulting partners on co-marketing and partner-led demand programs • Track, analyze and report on weekly and monthly demand generation and lifecycle KPIs • Bring an outside-in perspective on modern B2B SaaS demand generation — identifying what’s working, what’s not, and what we should try next