• Hubspot & Zuddl CMS Management • Own day-to-day management of CreatorIQ’s website within Hubspot CMS, including page updates, module edits, template modifications, and content publishing • Build, maintain, and improve reusable Hubspot modules, templates, and themes—and create the documentation and training materials necessary to enable marketing teams to self-serve content correctly and at scale • Manage CMS staging environments and deployment processes to ensure site stability and quality • Troubleshoot and resolve CMS issues related to layout, functionality, integrations, and performance • Web Design & UX • Design and produce visually compelling, on-brand web pages, landing pages, and microsites that balance aesthetics with conversion optimization • Maintain and iterate on existing databases and landing pages, including our Top 10 Leaderboards and Global Benchmarking Calculator • Translate marketing briefs, wireframes, and brand guidelines into high-quality web experiences using tools like Figma and Hubspot • Ensure design consistency across all web properties, upholding CreatorIQ’s visual identity, typography, color palette, and component library • Partner with Brand and Creative to evolve the visual language of our web presence over time • Landing Page Creation & Optimization • Build & launch high-converting landing pages for campaigns, events, content downloads, product launches, and paid media in Hubspot • Collaborate with demand generation and product marketing to align page structure, messaging hierarchy, and CTAs with campaign objectives • Implement A/B testing frameworks and iteratively optimize pages based on performance data, heatmaps, and stakeholder feedback • Version and adapt landing pages across campaigns while maintaining brand and quality standards • Technical SEO • Implement on-page and technical SEO best practices across all web properties, including metadata, canonical tags, structured data (schema markup), URL structures and internal linking • Partner with content and demand generation to translate SEO strategy into properly structured, technically sound web pages • Conduct regular site audits to identify and remediate issues related to crawlability, page speed, Core Web Vitals, broken links, and indexability • Monitor and report on site health using tools such as Google Search Console, Screaming Frog, Ahrefs or SEMrush • Front-End Development & Integrations • Write and maintain clean HTML, CSS, and basic Javascript/HubL to customize page layouts, modules, and templates within Hubspot • Integrate third-party tools, tracking pixels, scripts, and marketing technologies into the CMS (e.g., analytics, chat, personalization, form tools) • Ensure cross-browser compatibility, mobile responsiveness, and accessibility (WCAG) compliance across all web experiences • Analytics & Performance • Monitor web performance metrics (traffic, bounce rates, conversion rates, page speed) and surface actionable insights to stakeholders • Maintain accurate tagging and tracking across the site using Google Tag Manager and GA4 • Contribute to monthly and quarterly web reporting, connecting web activity to pipeline and business outcomes • Web Project Management • Manage the full production process of web projects—from intake and scoping through execution and launch—overseeing requests, timelines, and deliverable quality • Serve as the main point of contact for web-related requests, clearly communicating requirements, recommendations, and project status to stakeholders across the organization • Coordinate directly with IT, GTM-Operations, and external agencies on web/domain-related needs and technical logistics