• Develop performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS. • Deliver insights and data-driven recommendations to improve social performance and optimize budget allocation. • Stay current on industry trends, competitor activity, and platform algorithm changes within the SaaS and IT space. • Monitor and analyze the effectiveness of organic content across all active platforms. • Collaborate with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey. • Optimize publishing schedules, formats, and messaging based on data insights and content performance. • Plan, execute, and manage paid social campaigns across LinkedIn, Meta, and other relevant platforms to support lead generation goals. • Set up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting. • Continuously test creatives, messaging, and audience segments to drive performance in high-value B2B accounts. • Work closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives. • Present social media reports and insights to stakeholders, making proactive recommendations for improvement.

• Analyzing, optimizing, and reporting on both organic and paid social media efforts. • Driving awareness, engagement, and qualified lead generation for SaaS and IT solutions. • Developing performance dashboards and reports to track social KPIs including engagement, reach, CPL, and ROAS. • Delivering insights and data-driven recommendations to improve social performance and optimize budget allocation. • Monitoring and analyzing the effectiveness of organic content across all active platforms. • Planning, executing, and managing paid social campaigns across LinkedIn, Meta, and other relevant platforms. • Setting up targeting, tracking (UTMs, pixels), and conversions for accurate performance attribution and full-funnel reporting. • Collaborating with internal stakeholders to publish thought leadership, product news, and brand content aligned to the B2B buyer journey. • Working closely with the demand generation, product marketing, and sales teams to align social media campaigns with strategic business objectives. • Presenting social media reports and insights to stakeholders, making proactive recommendations for improvement.

• Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences. • Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies. • Oversee reporting and insights developed by agencies to ensure consistency and clear insights. • Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams. • Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines. • Work with other analytics leads across Xbox’s Marketing and Sales organization. • Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices. • Deliver integrated performance reporting for key organization-wide initiatives. • Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment. • Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders. • Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information.

• Clip and edit short-form videos for platforms such as Instagram, X, LinkedIn, TikTok, and YouTube Shorts • Turn newsletter topics, headlines, and longer content into concise social videos • Create clean, well-paced edits with strong hooks and fast clarity • Add captions, text overlays, basic motion elements, and light sound design • Adapt videos for platform-specific formats, dimensions, and best practices • Ensure videos are understandable without sound • Optimize pacing and structure to maximize retention and completion rates • Repurpose the same content efficiently across multiple platforms • Maintain a steady weekly publishing cadence within a part-time schedule • Manage multiple clips and edits efficiently • Keep files, templates, and assets organized • Collaborate with editorial or content leads to align visuals with messaging