• Operate a best-in-class organic social media measurement program that enables Xbox’s social media content, delivered by nearly 200 social media accounts, to break through with key audiences. • Lead Xbox’s annual forecasting and recurring/ad-hoc performance reporting in partnership with social media leads and agencies. • Oversee reporting and insights developed by agencies to ensure consistency and clear insights. • Communicate performance and operational updates with leaders and other stakeholders to build support for initiatives, drive operational alignment, and share information across matrixed teams. • Serve as a Sprinklr subject matter expert and administrator for Xbox’s deployment to support international publishing and analytics operations, including maintaining accurate and reliable data pipelines. • Work with other analytics leads across Xbox’s Marketing and Sales organization. • Partner with analytics leads from ABK to maintain alignment with Xbox on measurement practices. • Deliver integrated performance reporting for key organization-wide initiatives. • Serve as a Sprinklr subject matter expert and administrator for ABK’s deployment. • Develop regular success roadmaps and manage relationships between Sprinklr and key ABK stakeholders. • Lead regular meetings with stakeholders from ABK to identify goals, advance projects, and communicate critical information.

• Clip and edit short-form videos for platforms such as Instagram, X, LinkedIn, TikTok, and YouTube Shorts • Turn newsletter topics, headlines, and longer content into concise social videos • Create clean, well-paced edits with strong hooks and fast clarity • Add captions, text overlays, basic motion elements, and light sound design • Adapt videos for platform-specific formats, dimensions, and best practices • Ensure videos are understandable without sound • Optimize pacing and structure to maximize retention and completion rates • Repurpose the same content efficiently across multiple platforms • Maintain a steady weekly publishing cadence within a part-time schedule • Manage multiple clips and edits efficiently • Keep files, templates, and assets organized • Collaborate with editorial or content leads to align visuals with messaging

• Own and execute the social media strategy with a clear focus on growth, engagement, and traffic generation • Create and publish high-volume, attention-grabbing content designed to stop the scroll and drive interaction • Turn social engagement into measurable traffic to the product or landing pages • Analyse performance metrics and adjust content strategies to maximise traction • Lead social media activity for product launches and scaling initiatives • Stay hands-on with daily execution — ideation, creation, posting, testing, and optimisation • Identify what works quickly and double down, without waiting for direction or approval loops • Operate with accountability against clear KPIs and performance benchmarks

• Own social media performance end-to-end across relevant platforms (content, posting, optimisation, reporting). • Develop and execute content ideas that drive immediate traction, engagement, and follower growth. • Analyse social performance metrics and adjust strategy to improve outcomes. • Create and manage content calendars aligned with business goals. • Test, iterate, and optimise formats, messaging, and posting schedules. • Translate performance data into clear insights and actionable improvements. • Gradually contribute to broader growth and marketing strategy as results are proven. • Work independently and take full responsibility for delivery in a lean startup environment.