• Define and execute a comprehensive marketing roadmap aligned to the company’s enterprise scaling and ARR growth targets. • Own Fama’s evolution into the category-essential solution for behavioral risk intelligence in hiring. • Serve as the primary market evangelist, building brand authority with C-suite HR personas (CHRO, CPO, Head of TA) and Executive Search (CIO, COO, MD) through thought leadership, research-backed content, and executive-level engagement. • Partner with the CEO, VP of Revenue and broader stakeholder group to translate market positioning into narratives that win competitive evaluations and accelerate enterprise deal cycles. • Build and operate a high-velocity, account-based marketing engine targeting enterprise and upper mid-market organizations in a range of regulated industries. • Own full-funnel demand generation strategy with clear accountability for educating prospects, pipeline contribution, and influenced revenue tracked against attribution models. • Design and execute multi-touch, multi-channel ABM plays that combine intent data, personalized outbound sequences, agentic engagement, and targeted paid media to move target accounts through the funnel at scale. • Architect and lead a robust channel partner program targeting highly regulated, high-stakes verticals as well as the broader HR Tech ecosystem. • Collaborate with our VP of Revenue to cultivate strategic alliances that expand market reach, accelerate credibility in new verticals, and create durable competitive moats.

• Own overall marketing strategy and performance across the funnel • Set direction for demand generation programs while empowering team members to execute • Ensure alignment between messaging, campaigns, and target audiences • Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance • Own Packback’s narrative in the market, especially around AI in higher education • Define and evolve positioning, messaging, and differentiation across products and audiences • Partner with Product and Sales to bring new features and solutions to market • Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy) • Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events) • Establish Packback as a category leader in Instructional AI • Develop compelling, insight-driven content that drives awareness and supports conversion • Lead development of customer stories, testimonials, and case studies • Partner with Customer Success and Sales to capture and package outcomes • Turn customer insights into high-impact marketing and sales assets • Manage and develop two direct reports: Demand Generation & Marketing Operations • Provide strategic direction while maintaining high standards for execution and accountability • Coach team members to improve performance across campaigns, systems, and reporting • Step in as a hands-on contributor when needed across messaging, campaigns, and launches

Role Description We’re looking for a Senior Director of Marketing to lead our marketing function—owning narrative, content, and product marketing—while guiding a high-performing team responsible for demand generation and marketing operations. This is a senior leadership role responsible for shaping how Packback shows up in the market. You will own positioning, messaging, content strategy, and go-to-market execution, while managing a lean team that drives pipeline generation and marketing performance. You’ll operate as both a strategic leader and a hands-on contributor—developing core narratives, building content engines, and ensuring our marketing efforts translate into measurable growth. What you'll own - Marketing Strategy & Pipeline Oversight - Own overall marketing strategy and performance across the funnel - Set direction for demand generation programs while empowering team members to execute - Ensure alignment between messaging, campaigns, and target audiences - Partner with Sales and RevOps to align on ICP, funnel stages, and pipeline performance - Product Marketing & Positioning (Core Focus) - Own Packback’s narrative in the market, especially around AI in higher education - Define and evolve positioning, messaging, and differentiation across products and audiences - Partner with Product and Sales to bring new features and solutions to market - Ensure messaging is grounded in real customer outcomes (engagement, retention, AI literacy) - Content and Thought Leadership - Build and scale Packback’s content engine across formats (eBooks, webinars, research, blog, events) - Establish Packback as a category leader in Instructional AI - Develop compelling, insight-driven content that drives awareness and supports conversion - Amplify executive and customer voices to build credibility in the market - Customer Marketing & Proof - Lead development of customer stories, testimonials, and case studies - Partner with Customer Success and Sales to capture and package outcomes - Turn customer insights into high-impact marketing and sales assets - Team Leadership & Execution - Manage and develop two direct reports: Demand Generation & Marketing Operations - Provide strategic direction while maintaining high standards for execution and accountability - Coach team members to improve performance across campaigns, systems, and reporting - Step in as a hands-on contributor when needed across messaging, campaigns, and launches What Success Looks Like - Clear, differentiated positioning in the market - A consistent and scalable content engine that drives awareness and engagement - Strong alignment between product, marketing, and sales narratives - High-quality pipeline driven by effective messaging and campaigns - A high-performing, accountable marketing team with clear ownership and results What We're Looking For - Experience - 8–12+ years in B2B SaaS marketing, with experience across product marketing and content strategy - Familiarity with CRM and marketing automation tools (Salesforce, HubSpot) - Proven ability to define positioning and bring products to market effectively - Experience building or evolving a brand and positioning within an emerging or competitive category - Experience leveraging customer insights and voice-of-customer data to inform messaging, positioning, and content - Experience hiring, developing, and managing high-performing marketing teams - Experience leading or overseeing demand generation and pipeline performance - Background in EdTech, higher education, or mission-driven SaaS is a strong plus - Skills & Mindset - Strong product marketing instincts with the ability to translate complexity into clear value - Experience building and scaling content and thought leadership programs - Hands-on approach: comfortable writing, shaping messaging, and guiding execution - Analytical enough to understand funnel performance and connect marketing to revenue - Strong cross-functional collaborator across Product, Sales, RevOps, and Customer Success - Leadership - Experience managing small, high-performing teams - Ability to set direction while staying close to the work - Comfortable leading through influence and driving alignment across functions Additional Information - Sponsorship: Applicants must be authorized to work for any employer in the U.S without the need for sponsorship. Packback does not offer visa sponsorship for this role. - Location: Currently we are only able to hire from these states: AL, AR, AZ, CA, CO, CT, FL, GA, HI, IA, IL, IN, KY, MA, MD, MI, NJ, NC, NY, OH, PA, RI, SC, TX, VA, WA, WI - Salary: $160,000-$180,000 annually, with an annual bonus target of 20% Benefits - 12 weeks of paid leave for welcoming new children - Multiple Health and Welfare Benefit Options (Medical, Dental, Vision) - 401k plan (with employer matching) - Flexible + Remote Work Opportunities - Unlimited Paid Time Off (PTO) - Employer Assistance Program (EAP) - Calm and DoorDash subscriptions

Role Description At Wealth Wizards our vision is a future where everybody in society has access to financial advice and guidance. Our Software as a Service (SaaS) platform provides engaging digital experiences for consumers and powerful tools for financial advisers. Role Purpose: To lead the design, governance and delivery of Royal London’s advice propositions across Equity Release Advice (ERA) and Personal Advice, embedding compliant service design, robust advice policy, strong oversight and market insight to ensure good customer outcomes, regulatory integrity and clear accountability. This role also ensures consistency and coherence of Financial Planning Principles and Policies across the broader Help Proposition, including Planning & Coaching, Targeted Support, Individualised Advice and ERA, while shaping the future advice model in line with regulation and Group strategy. Key Responsibilities - Lead the design, governance and delivery of the Equity Release and Personal Advice propositions, ensuring alignment with regulatory requirements, customer outcomes and Group strategy. - Develop and maintain robust advice guidance, policies, and centralised advice frameworks (including CIP, CRP and alignment with COBS 9C). - Chair relevant governance forums (e.g. Product Proposition Committee) and contribute to key committees such as the Wealth Wizards Investment Committee. - Work closely with internal stakeholders to design, implement and evolve propositions and policies, ensuring operational feasibility and regulatory compliance. - Provide strategic input into the development of Royal London’s advice proposition, including: - Product strategy (restricted vs broader proposition). - Scaling adviser capability within the appropriate culture and operating model. - Utilisation of third-party tooling to support scalable delivery. - Integration within the wider continuum of guidance, targeted support and advice. - Lead the transition and integration of the Wealth Wizards advice business into the Royal London model. - Design and oversee service models that deliver good customer outcomes, with clear accountability and effective oversight. - Assess new concepts and initiatives for regulatory and operational viability. - Produce key regulatory deliverables, including the annual Customer Duty Board Report. - Bring external market insight into the business and proposition, maintaining visibility and credibility within the market. Qualifications - Proven experience in proposition development and working closely with product management and design. - Technically proficient in FCA rules and regulations. - Excellent communication and negotiation skills. - Able to balance commerciality with customer outcomes and regulatory compliance. - 5 years plus working in a regulated environment at senior level. Requirements - Chartered Financial Planner status (preferred but not essential). - Experienced in Later Life Lending Advice or have had exposure to it (preferred but not essential). Benefits - Flexible working. - We prioritise a sustainable work/life balance. - We have a collaborative learning culture that promotes psychological safety. - 25 days annual leave plus every bank holiday. - Company pension (up to 10% employer contribution). - Company performance based Bonus scheme. - Paid day off to celebrate your birthday. - Additional holiday purchase (up to 5 days per year). - Additional holidays for length of service (up to 3 days). - Private medical insurance. - Dental and health cash plans. - Enhanced parental leave and pay. - Discounts on gym membership and health screening. - Employee assistance programme. - Life assurance of 4x basic salary. - £500 pension advice per year. - 6 paid days per year for self development. - £500 individual training budget per year. - Professional memberships funded. - Salary sacrifice car scheme. - Cycle, Home & Tech scheme.