• Manages a team that designs and develops comprehensive marketing programs tailored to various service offerings to enhance brand visibility and customer engagement. • Coordinates the implementation, monitoring, and evaluation of marketing plans to ensure alignment with business objectives and market demands. • Collaborates with cross-functional teams to refine strategies and ensure the effectiveness of marketing initiatives in achieving desired outcomes. • Advises senior leadership on marketing trends, industry best practices, and key insights that influence long-term marketing strategies and business objectives.

• Proactively engage with CX Automation Engineering partners, SMEs in marketing, product and within the business to design automated experiences that aligns with business objectives and achieves target business outcomes • Demonstrate expertise by staying at the bleeding edge of marketing, industry and competitor trends • Work closely with Automation Engineers, fellow SMEs in Revenue and Product Marketing, designers, and data analysts to ensure seamless execution of content across various channels and optimize the automated customer experiences for conversions • Oversee the creation of high-quality, behavior-based marketing automation and personalization copy and graphics, including deeply personalized emails and web pages • Develop dynamic content strategies based on key moments of opportunity - enabled by data signals, audience attributes, and data-driven insights - to deliver relevant personalized experiences that deliver engagement outcomes from target prospects and customers • Analyze content performance metrics and leverage data insights to inform content strategy, optimization efforts, and identify opportunities to increase conversions • Drive continuous testing and optimization content, messaging, and calls-to-action using a/b and multivariate testing to improve performance and maximize conversion rates • Prioritize and oversee delivery of marketing automation content deliverables, ensuring they meet delivery due dates, adhere to quality standards, and align with marketing automation strategy goals

• Execute Email, SMS, and Direct Mail campaigns aligned with marketing calendars and brand standards • Build and deploy campaigns in Klaviyo and Attentive, including segmentation, personalization, and scheduling • Coordinate with cross-functional teams to ensure campaigns launch accurately and on time • Perform thorough QA checks including link testing, audience validation, and creative review • Ensure all campaigns maintain consistent brand voice, messaging, and visual standards across channels • Support the creation of campaign briefs and collaborate with creative teams on copy and asset needs • Track and report on campaign performance metrics including engagement, conversion, and revenue contribution • Assist with A/B testing initiatives across subject lines, content, send times, and audience strategies • Analyze results and provide recommendations for continuous optimization and incremental growth • Support the planning and maintenance of retention marketing calendars • Assist in optimizing automated lifecycle flows, including setup, updates, and performance monitoring • Document processes, test learnings, and best practices to improve team efficiency and knowledge sharing • Utilize Klaviyo, Attentive, Shopify, and related marketing tools to execute campaigns effectively • Stay informed on platform updates, retention marketing trends, and emerging best practices • Continue developing technical expertise across the retention marketing ecosystem

• Develop, manage, and execute marketing programs to help drive the ExpertCare Service brand • Execute marketing materials to support overall ExpertCare Service business objectives • Manage project flow for marketing activities, including regional customization and translations • Partner with ExpertCare Global Marketing Team to create and execute marketing strategy • Support Service Marketing Manager EMEA-LATAM in establishing and executing marketing programs for regional Service Business Partners • Collaborate with regional marketing teams for Service presence at trade shows/congresses/exhibitions • Develop and execute a Targeted (Digital) Marketing strategy including social media campaigns and promotional email campaigns • Build strong relations with key customers for Reference Cases/Testimonials for Service partnerships • Maintain consistent messaging across EU for ExpertCare Service