• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals. • Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging. • Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency. • Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution. • Monitor and analyze campaign performance using marketing analytics tools and dashboards. • Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution. • Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities. • Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership.

• You combine performance marketing with creative content and take holistic responsibility for client projects: • Planning, implementation and optimization of Google Ads campaigns • Development and implementation of SEO and geo-targeting strategies • Keyword research, competitive analyses and data-driven concepts • Creation and optimization of landing pages (e.g., WordPress, Shopify, Elementor) • Implementation and analysis of tracking setups • Development of content strategies for social media (Facebook, Instagram, TikTok, LinkedIn) • Creation of audience-specific content (including video formats) • Planning and execution of paid social campaigns • Performance analysis and continuous optimization • Management of own projects • Consulting and communication in German and English • Identifying optimization opportunities and defining concrete, actionable measures

• Support development and execution of full-funnel paid media strategies across digital and offline channels with a focus on B2B audiences. • Leverage data to inform audience segmentation, product targeting, and channel strategy, ensuring campaigns reach the right users at the right time. • Manage day-to-day campaign execution and optimization across platforms (e.g. search, social, programmatic, and off-site channels). • Establish and apply measurement frameworks to evaluate campaign effectiveness, including performance marketing metrics, brand KPIs, and incrementality. • Conduct A/B testing and experimentation, translating results into actionable insights and continuous optimization strategies. • Deliver weekly insights and recommendations grounded in deep analysis of campaign performance and broader market signals. • Perform brand lift studies, social listening, and audience analysis to better understand engagement and perception. • Provide data-driven recommendations on budget allocation, channel mix, and campaign strategy to improve overall performance. • Collaborate cross-functionally with marketing, analytics, and business stakeholders to ensure alignment and drive informed decision-making. • Contribute to the team’s best practices through documentation and knowledge sharing.

• Керувати маркетинг-стратегією end-to-end: планування, запуск і масштабування кампаній (відповідальність за бюджет та ROMI) • Працювати з даними щодня: моніторинг метрик, аналіз когорт і LTV, виявлення аномалій, прийняття рішень на основі даних, а не інтуїції • Формування та лідерство команди маркетингу в міру масштабування проєкту