Based in Washington, DC, Interactive Strategies is a privately held, full-service web design and digital marketing agency. Founded in 2001, Interactive Strategies aims to create me
Web Optimization Manager
Location
District Of Columbia
Posted
30 days ago
Salary
$75K - $90K / year
Seniority
Senior
Job Description
Web Optimization Manager
Interactive Strategies
• Conduct keyword research, organize outputs, and support content optimization recommendations across client accounts. • Contribute to LLM visibility and AI search initiatives as this discipline continues to evolve. • Complete competitive keyword gap analyses and map findings to actionable opportunities. • Collaborate with content, UX, and development teams to implement best practices and support overall site performance. • Perform content audits and inventories, evaluating content for gaps, duplication, and structural improvements. • Support on-page SEO work including titles, meta descriptions, headings, and internal linking. • Pull, QA, and interpret performance data from GA4, Google Search Console, and Looker Studio. • Build and maintain dashboards from established templates and QA data sources and visualizations for accuracy. • Support quarterly performance reporting for select client accounts, independently managing smaller accounts. • Run site crawls using Screaming Frog or similar tools and document findings in structured formats for team review. • Conduct site audits using SEMrush and other advanced tools to identify and categorize common issues including indexing, canonicals, robots.txt, and sitemaps. • Populate structured outputs and checklists to support repeatable technical workflows. • Validate tracking consistency and data flow across platforms including GA4, paid media channels, and CRM systems. • Document tracking needs and gaps and support data quality checks using tools such as Google Tag Manager and Funnel.io or similar connectors. • Work across multiple clients simultaneously with strong attention to detail and clear communication. • Use AI tools such as ChatGPT or Claude to support workflows including content analysis, data cleanup, and reporting summaries, following defined processes.
Job Requirements
- 3 or more years of hands-on experience in SEO, with demonstrated ability to work independently across both on-page and technical optimization.
- Strong working knowledge of GA4, Google Search Console, Looker Studio, Screaming Frog, and SEMrush or Ahrefs.
- Experience building or duplicating dashboards and QA-ing data visualizations.
- Solid understanding of GTM purpose and structure, with experience setting up or modifying tracking events.
- Proficiency in Google Sheets or Excel at an intermediate level for data organization and analysis.
- Familiarity with CMS platforms such as WordPress and Drupal.
- Ability to explain technical concepts clearly to non-technical audiences, both in writing and in conversation.
- Experience working across functions including content, design, development, and marketing.
- Nice to Haves:**
- Familiarity with LLM visibility tools and AI search measurement.
- Hands-on experience with paid media, social, or other digital marketing channels.
- Exposure to CRO or A/B testing workflows.
- Experience with heatmapping tools.
Benefits
- Company-sponsored health, vision and dental insurance
- Pre-tax Flexible Spending Account (FSA)
- Profit sharing
- 4 weeks of vacation/sick time from day one; 5+ weeks at year 3
- Company-paid short-term and long-term disability
- Company-paid life and AD&D insurance
- 11 paid holidays
- 401k with company match
- New business referral bonus
- Professional development opportunities
- Flexible work schedule
- Pre-tax DC Metro SmartBenefits
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