• Develop and implement SEO strategies tailored to the unique goals of each client. • Manage comprehensive on-page, off-page, and technical SEO initiatives. • Conduct in-depth keyword research and competitor analysis. • Optimize website structures, metadata, and content to drive performance. • Identify long-term growth opportunities and establish clear SEO roadmaps. • Conduct regular site audits and resolve underlying technical issues. • Collaborate with developers to ensure the seamless implementation of technical recommendations. • Improve site speed, indexing, and overall crawlability. • Manage schema markup and structured data to enhance search visibility. • Provide detailed SEO briefs to guide copywriters in creating high-performing content. • Optimize landing pages and blog posts for both users and search engines. • Ensure all client websites adhere to the latest SEO best practices. • Oversee ethical link-building strategies to build domain authority. • Monitor backlink profiles to ensure health and quality. • Maintain strict adherence to white-hat SEO practices. • Prepare monthly SEO reports tracking rankings, traffic, and conversions. • Provide actionable insights and clear recommendations based on data. • Communicate results and complex SEO strategies to clients in simple, professional terms. • Manage client expectations and participate in regular calls.

• Assist in developing and executing comprehensive SEO strategies tailored to increase organic traffic and visibility • Conduct regular and thorough keyword research to identify opportunities for growth • Optimize website structure, content, and technical aspects to align with SEO best practices • Optimize content for Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and Large Language Models (LLMs) • Develop and implement effective off-page optimization strategies, including backlink building and outreach • Collaborate with cross-functional teams to implement SEO initiatives and drive continuous improvement • Monitor KPIs to evaluate performance and identify areas for improvement • Prepare and present detailed SEO performance reports to stakeholders • Proactively identify problems and deficiencies, implementing prompt and effective solutions • Suggest process improvements and optimize workflows for increased productivity • Stay updated with the latest SEO trends, algorithm updates, and digital marketing practices • Leverage international SEO techniques to improve rankings and traffic in multiple markets.

• Refine AI-generated content for aesthetic practices across web, social, PPC, and traditional channels, transforming drafts into engaging, patient-focused copy that informs and converts • Conduct keyword research and competitive analysis for multiple practice clients to identify content opportunities and optimize existing assets for local and national search • Partner with cross-functional teams (design, paid media, social) to provide strategic copywriting guidance and SEO best practices tailored to each practice's market • Support the SEO Team Lead in developing client content strategies, identifying optimization opportunities, and implementing editorial standards across all accounts • Monitor content performance metrics for client websites and recommend data-driven improvements to boost rankings, patient inquiries, and appointments • Maintain brand voice consistency for each practice while adapting tone and style for different treatments, audiences, and platforms • Write descriptive and directive LLM prompts for various projects within the marketing organization • Stay current on aesthetic industry trends and regulations to ensure all content is accurate, compliant, and competitive

• Conduct comprehensive keyword research using tools like SEMrush, Ahrefs, and Google Search Console to identify high-value content opportunities aligned with audience search intent and editorial calendars • Partner closely with editorial teams across all Blavity Inc. properties to optimize content for search visibility, including meta descriptions, title tags, header structures, and internal linking strategies • Perform regular competitive analysis to identify content gaps, emerging keyword opportunities, and industry trends that can inform our content strategy across politics, health, tech, business, travel, and culture verticals • Work directly with editorial teams to identify timely content creation opportunities based on trending topics, search volume data, and news cycles while maintaining brand voice and editorial standards • Monitor and analyze key SEO metrics including organic traffic, keyword rankings, click-through rates, and user engagement metrics; provide weekly and monthly reports with actionable insights • Support multiple SEO initiatives across different brand properties, managing timelines and deliverables in a fast-paced, deadline-driven environment similar to agency work • Stay current with SEO algorithm updates, search engine guidelines, and best practices specific to digital publishers and news sites, including Google News optimization and Discover visibility