• Translate product innovation and roadmap updates into clear, outcome-driven value stories that drive measurable adoption. • Turn real customer experiences and usage patterns into compelling proof that strengthens Vantage’s broader market narrative. • Identify adoption gaps and proactively recommend initiatives that increase product usage and customer satisfaction. • Develop executive-ready customer narratives, case studies, and advocacy stories grounded in measurable impact. • Shape messaging and materials that help retailers communicate value internally and grow their supplier ecosystems. • Partner closely with Product, Sales, and Account teams to align messaging with real-world customer usage and value. • Collaborate with Comms to ensure customer proof reinforces the market-facing narrative and thought leadership. • Partner with Digital Marketing to activate and distribute customer stories across web and campaign channels. • Shape product and customer value narratives for Retail Advisory Council engagements, and translate insights into messaging refinements, adoption initiatives, and advocacy opportunities. • Continuously surface patterns across customer feedback and market signals, recommending initiatives that accelerate adoption and advocacy.

• Develop and implement comprehensive marketing strategies to promote the company’s services and expand its global market presence • Key tasks include market planning, conducting market research, overseeing marketing management initiatives, and driving public relations efforts • Responsible for internal lead generation for researching regions and assisting the business development team • Collaborate with cross-functional teams, analyze industry trends, and manage marketing budgets to achieve organizational growth objectives

Position Purpose We’re looking for a strategic, hands-on Senior Marketing Manager who thrives as a collaborative team player. This role is responsible for shaping how we position, launch, and grow our solutions across key segments — with a strong focus on driving lead generation and building measurable sales pipeline. Reporting to the VP, Strategy & Growth Marketing, this role will own marketing strategy and execution across several segments. You’ll operate with a portfolio-level mindset, ensuring our messaging, go-to-market plans, and campaigns are aligned to company growth priorities and revenue goals. The ideal candidate blends strategic thinking with strong execution, brings experience in complex or regulated industries, and knows how to turn market insight into marketing programs that generate demand and accelerate growth. What Success Looks Like Clear, differentiated positioning across segments, partners, and products Strong alignment between growth strategy and marketing execution Measurable contribution to pipeline growth, adoption, and market expansion High-impact collaboration with sales, product, and partner teams Marketing programs that generate qualified leads and support revenue outcomes Key Responsibilities 1. Strategic Marketing Leadership Partner closely with the VP, Strategy & Growth Marketing to define and execute marketing strategies that support company growth goals Own the strategic roadmap for assigned segments, ensuring alignment across initiatives and teams Translate business objectives into clear marketing priorities, frameworks, and go-to-market plans Bring forward actionable market, customer, and competitive insights that shape positioning and messaging 2. Segment Marketing Strategy & Execution Define target markets, personas, positioning, and value propositions for key segments Develop and execute segment-based marketing plans that drive awareness, engagement, and qualified pipeline Partner closely with Sales leadership to support segment-specific selling strategies and enablement needs Ensure messaging is consistent, scalable, and differentiated while remaining relevant to each market 3. Partner Marketing Execute on the partner marketing strategy in collaboration with partner, sales, and business development teams Develop and execute joint marketing initiatives that drive pipeline, adoption, and partner engagement Align partner marketing programs to growth priorities and measurable outcomes Track performance and optimize initiatives based on results 4. Product Marketing Own product positioning, messaging, and differentiation specific to assigned segments Lead go-to-market planning for product launches, enhancements, and lifecycle initiatives Develop compelling product marketing and sales enablement assets that clearly articulate value and drive demand for target audiences Partner with product to ensure customer insights and market feedback inform roadmap discussions 5. Cross-Functional Collaboration & Influence Serve as a strategic marketing partner to product, sales, partnerships, and customer teams Influence stakeholders and drive alignment without direct authority Communicate strategy, priorities, and performance clearly and confidently Act as a connector across teams to ensure marketing efforts translate into revenue impact 6. Pipeline & Performance Focus Define KPIs and success metrics aligned to growth and revenue objectives Partner with shared services to ensure programs are optimized for lead generation and pipeline contribution Regularly review performance data and adjust strategy to maximize impact Minimum Qualifications Preferred Qualifications MBA or advanced business degree preferred, but not required Experience in healthcare, post-acute care, or healthcare technology, strongly preferred Experience operating in regulated or complex B2B environments Familiarity with growth marketing, lifecycle marketing, and modern go-to-market approaches

• Lead hands-on execution of market access marketing initiatives in support of the launch of atacicept. • Translate access strategy into high-quality, payer-facing marketing materials, including payer value stories, access tools, and resources to support engagement with national and regional payers. • Lead coverage assessments and competitive access analyses to inform payer trends, access strategies, and evolving market dynamics. • Deliver training of field-based Market Access teams and ensure readiness with access materials. • Partner cross-functionally with National & Regional Account Directors, Trade & Distribution, Patient Hub, Marketing, Commercial Operations, HEOR, and Medical Affairs to ensure alignment, consistency, and timely delivery of access-related initiatives. • Drive launch readiness by managing access marketing deliverables, timelines, and review processes, ensuring materials are accurate, compliant, and available to support launch milestones. • Manage agencies and external vendors, providing clear direction and oversight to ensure high-quality, on-time execution of access marketing initiatives. • Operate effectively in a dynamic, pre-commercial environment, adapting priorities and approaches as launch plans and organizational needs evolve. • Contribute insights from launch execution to inform future indication expansion and lifecycle access strategies, in partnership with cross-functional stakeholders.