Emplifi

• Partner with the VP of Campaigns and Senior Director of Marketing Strategy to define and execute the AI enablement roadmap across all five pillars: email marketing, digital and web, campaign marketing, QBR reporting, and ICP ownership. • Design, document, and maintain the workflows, training, and best practices that help the marketing team adopt AI in their day to day. • Own email marketing AI including copy generation, subject line optimization, dynamic personalization, and send-time intelligence. Ensure all output meets Emplifi brand and tone standards. • Own SEO strategy, web performance, and digital experience. Drive organic search rankings, site visitor growth, and conversion optimization, applying AI tools to accelerate content production, keyword analysis, personalization, and on-page optimization. • Own campaign marketing AI across the full lifecycle: lead scoring, multi-touch nurture, account-based targeting, and campaign orchestration. Ensure campaigns are tracked, measurable, and easy for the team to manage. • Own ICP definition and continuous refinement using intent data, firmographic signals, and AI enrichment tools. Keep ICP current and aligned with marketing and sales, feeding intelligence into email, web, and campaign systems. • Provide digital delivery services to the broader marketing team across webinars, ebooks, whitepapers, webpages, email, paid ads, and social ads. Manage paid media programs and report on their contribution to pipeline. • Maintain and grow the lead database through ongoing nurture and net new acquisition. • Partner with BDR management to ensure marketing-sourced leads convert at healthy rates. • Design and maintain automated QBR reporting frameworks and dashboards covering campaign performance, website analytics, email analytics, ABM platform, paid media, and social audience growth. Translate complex data into board-ready insights and automate reporting to reduce manual effort. • Evaluate, onboard, and manage AI and marketing technology vendors. Work with an internal AI team to support technical integrations and enforce governance standards for AI-generated content including brand compliance, data privacy, and accuracy review.

• Serve as the primary point of contact for customers in the assigned named accounts • Build and maintain strong, lasting customer relationships to ensure satisfaction and loyalty • Understand customer objectives and align our services to achieve those goals • Oversee and manage the onboarding process for new clients, ensuring a smooth and timely product adoption • Collaborate with internal teams to expedite service delivery and meet onboarding timelines • Monitor client usage and product adoption rates • Conduct regular check-ins and offer training sessions to ensure clients are leveraging the platform to its fullest potential • Address any adoption challenges with tailored solutions • Develop strategies to ensure high retention rates and manage the contract renewal process • Predict and address potential churn risks, implementing mitigation strategies as needed • Recognize and present opportunities for clients to expand their service portfolio based on their evolving needs • Collaborate with the Account Sales Director to ensure smooth transitions for upselling or cross-selling activities • Gather client feedback and provide it to the product and service delivery teams to ensure continuous improvement • Act as the client's advocate within the company, ensuring their needs and concerns are addressed • Use CRM and Gainsight to maintain up-to-date client records, track interactions, and measure success metrics • Provide regular updates to management on client health, renewal forecasts, and potential risks