• Serve as the primary partner for product and content setup, managing cross-functional stakeholders and balancing competing priorities. • Develop advanced knowledge of internal systems, practices, and policies, with a deep understanding of how tools, processes, and data flows connect across the organization. • Analyze product and content data across systems as product strategy evolves and implement updates and system-wide changes to ensure students receive the right content at the right time. • Define and manage Service Level Agreements (SLAs) for product setup, content updates, and issue resolution, ensuring internal teams and vendor partners deliver work accurately, efficiently, and on time. • Evaluate and triage cross-functional requests against broader product and content strategy to ensure consistency and alignment across the portfolio. • Manage and coach a Content Operations Manager while fostering a high-performing operations culture and leading process improvement initiatives. • Manage vendor resources and partnerships to ensure timely, accurate, and cost-effective execution of content operations work. • Identify, develop, and document training needs; create and maintain process documentation, training materials, and best practices for product setup and system updates. • Use AI tools and technologies to accelerate content data setup, streamline workflows, and bridge technical gaps. • Triage incoming product data issues, respond to internal inquiries, investigate exceptions, and coordinate across teams to resolve complex problems.

• Process RFI/RFQ requests through the Clario proposal response system • Review system-suggested responses for relevancy and update where necessary • Ensure timely delivery of RFIs • Maintain accuracy of responses in the RFI content library • Manage RFI/RFQ requests in Salesforce • Coordinate systematic SME review of stock answers • Manage library of SME responses within the system • Interact with SMEs for detail gathering on RFI/RFQ requests • Communicate updates and manage expectations of Business Development and other internal requestors

Role Description What you'll do here: - Content Strategy & Planning - Partner with other content marketers on a comprehensive content strategy aligned to brand, demand, and go‑to‑market priorities. - Develop and maintain a comprehensive content calendar across owned and partner channels. - Define content themes that support business goals. - Translate audience insights and market trends into compelling, differentiated content ideas. - Align content plans with product launches, campaigns, and seasonal initiatives. - Content Creation & Management - Create and oversee high‑quality content across formats, including blogs, articles, ebooks, white papers, case studies, video, and sales enablement materials. - Partner with internal teams and external writers, agencies, and subject‑matter experts to develop audience-specific content. - Ensure content is on‑brand, audience‑focused, and optimized for clarity and impact. - Edit and elevate content to meet quality, voice, and storytelling standards. - Demand & Lifecycle Content Enablement - Collaborate with Demand and Growth teams to support acquisition, nurture, and conversion efforts. - Develop content mapped to buyer journeys, personas, and stages of the funnel. - Support account‑based marketing, lifecycle campaigns, and customer engagement programs. - Enable Sales and Customer teams with relevant, compelling content that supports pipeline and retention. - Distribution, Performance & Optimization - Look for opportunities to repackage content in new ways and apply a combination of skills, tools and partners to develop, amplify and distribute content. - Partner with Digital Marketing and SEO teams to optimize content for discovery and performance. - Use data and insights to evaluate content effectiveness and continuously improve results. - Track and report on key content metrics such as engagement, conversion, and influence on pipeline. - Test new formats, channels, and storytelling approaches to increase impact. - Cross‑Functional Collaboration & Leadership - Serve as a content thought partner to Product Marketing, Brand, Sales, and Leadership teams. - Lead content distribution workflows. - Provide guidance and feedback to other marketers or contributors. - Ensure alignment between content, brand voice, and messaging across the organization. - Champion content as a strategic growth lever across marketing and the business. Qualifications - Bachelor’s degree required, degree in marketing, communications, journalism, or related field preferred. - Minimum of 7 years of experience in content marketing, editorial, publishing or storytelling roles. - Ability to develop and execute content strategies that drive measurable results. - Sophisticated writing and editing skills and the ability to adapt tone across formats and audiences. - Strong understanding of digital content, SEO fundamentals, and content distribution. - Experience partnering cross‑functionally in fast‑paced, matrixed environments. - Experience in B2B, SaaS, EdTech, or complex buying environments preferred. - Familiarity with content performance analytics and marketing automation platforms preferred. - Experience supporting demand generation or product marketing initiatives preferred. - Experience using Adobe or Canva for basic design. - Ability to direct video editing and do simple video editing tasks. Company Description Cengage, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Compensation At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. - The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. - Sales roles often incorporate a significant incentive compensation program beyond this base pay range. - In this position, you will be eligible to participate in the company’s discretionary incentive bonus program. - This position's bonus target amount, which is not guaranteed and is dependent on individual performance and overall company results among other factors, is provided below: - 10% Annual: Individual Target - $0.00 - $0.00 USD

• Develops and delivers content campaigns on topics including healthcare, wellness, retirement, financial wellbeing, total rewards, benefits, compensation programs, recruiting, and organizational change. • Writing to design and channel for a range of core and custom products and platforms. • Engaging internally and as a client-facing resource, proficient in content development—with a focus on digital marketing. • Consulting with internal partners and clients, lending content expertise and point of view to support strategy and delivery. • Supporting the Creative Studio by applying market trends and content best practices and contributing to product development and other strategic initiatives.