• Own Product Positioning & Messaging • Drive Go-to-Market Strategy • Enable Sales & Commercial Teams • Bring Customer & Market Insights Into the Business • Drive Adoption & Product Growth • Be a Cross-Functional Connector

• Design, execute, deliver, and continuously improve onboarding, ramping, and ongoing skill development programs for GTM teams, ensuring alignment with the broader GTM Enablement strategy. • Manage and optimize Gong to identify winning behaviors, track initiative adoption, and create Gold Standard libraries for the GTM org. • Integrate AI tools like Yoodli into enablement experiences to provide scalable, automated role-play and communication coaching for market-facing teams. • Consistently leverage AI productivity tools to accelerate your own workflow, from content drafting and video editing to data analysis and program synthesis. • Develop, track, and oversee progress of assessments, certifications, and measurable outcomes for enablement programs, leveraging insights to make data-driven improvements. • Collaborate with the GTM Enablement team and cross-functional subject matter experts (SMEs) to create and deliver engaging content, including communications, live facilitation, templates, and playbooks. • Curate and maintain multi-modality learning content within our LMS and enablement platform, ensuring accessibility and alignment with team needs. • Contribute to the planning and facilitation of large-scale initiatives, such as annual kickoffs (SKO) and product launches. • Partner with main stakeholders to assess enablement needs and translate them into actionable, impactful plans that drive team performance. • Support the collection and reporting efforts for enablement programs, providing insights and recommendations to optimize initiatives and accelerate revenue growth.

Role Description The Director of Brand and Product Marketing leads how Sequencing shows up in the world and how customers understand what we sell. You own our brand story, our product positioning, and how we bring new whole genome and health insight products to market so more people can outsmart their genes. You report to the marketing leader and work across product, science, growth, and customer teams to turn complex genomics into clear, human language that drives trust, adoption, and revenue. - Define and protect Sequencing's brand so it feels clear, trustworthy, science forward, and human across every touchpoint. - Craft simple, compelling positioning and messaging for our DNA, genome, and personalized health products. - Build and run go to market plans for new product and feature launches across web, email, social, partners, and in product education. - Partner with product and science to translate complex genomic and bioinformatics capabilities into easy to follow benefits, stories, and use cases. - Create and maintain a messaging and story framework that keeps all teams on the same page when talking about our platform and whole genome sequencing. - Lead brand campaigns that grow awareness, trust, and preference among health conscious consumers, healthcare professionals, and research partners. - Develop clear narratives and content that support our mission to make genomic health insights accessible, actionable, and meaningful for everyone. - Work with growth marketing to align brand and product messaging with performance channels. - Guide the look and feel of key assets like the website, landing pages, email templates, and educational content. - Use customer research, testing, and data to refine messaging, offers, and experiences. - Enable sales, partnerships, and customer support with clear product one pagers, decks, FAQs, and talk tracks. - Steward our voice and tone guidelines so every communication sounds like Sequencing. - Build simple processes that keep brand and product marketing work organized, measurable, and aligned with company goals. Qualifications - 8+ years leading brand and product marketing with ownership of positioning, messaging, and go to market for consumer, health, or tech products. - Experience shaping brand and product strategy for a science driven or health related company. - Strength in developing brand positioning, story frameworks, and voice guidelines that non marketers can use. - Proven ability to lead cross functional initiatives with product, science, design, growth, and leadership. - Hands on experience bringing technical or data heavy products to market, ideally in biotech, genomics, health tech, or consumer health. - Ability to write clear positioning, value props, and customer stories that tie genomic insights to real health outcomes. - Skill at turning complex genomics and bioinformatics topics into plain language content. - Comfort building go to market plans and launch playbooks across web, lifecycle, content, and partner channels. - Experience enabling sales, partnerships, and customer support with simple, accurate product narratives. - Comfort setting up simple brand and product health measures and using data to refine messaging. - Experience working in a remote, fast moving environment and communicating clearly in writing.

• Lead Product Marketing initiatives across all of Sensedia's offerings • Develop positioning strategies together with the marketing team, clearly highlighting Sensedia's unique value • Create and refine key messaging and value propositions tailored to different audiences and segments • Develop and maintain sales enablement materials such as presentations, datasheets, and case studies • Support the organization and delivery of training for the sales team • Document and share customer success stories and practical use cases to strengthen commercial initiatives • Produce relevant and engaging content — such as blog articles, webinars, and white papers — to promote Sensedia's products • Execute end-to-end go-to-market strategies in alignment with product, sales, and customer success teams