• Identify and pursue new business opportunities to expand the company’s client base. • Analyze market trends and competitor activities to inform strategy. • Collaborate with senior management to create and implement strategic plans. • Assist the sales team with lead generation, qualification, and follow-up. • Draft proposals for training and quotations for training equipment hardware sales • Assist in preparing sales reports, forecasts, and presentations for internal and client meetings. • Build and maintain strong relationships with existing and potential clients with the Head of Industrial Workforce Development. • Act as a liaison between clients and the team to ensure alignment and satisfaction. • Track and analyze sales performance metrics to identify areas for improvement. • Provide regular updates to senior management on business development efforts. • This role requires travel to meet with clients, attend industry conferences, and engage in strategic discussions to further business development goals.

• Search for potential clients, identify, evaluate, and pursue new business opportunities, including partnerships, licensing agreements, joint ventures, M&A, and investment opportunities • Increase Medisca's share of existing accounts • Gather market research and competitor analysis to identify emerging trends and customer needs within the 503b industry • Attain monthly sales objectives and monitor profit margins • Analyze territory trends and identify opportunities • Regularly track and increase pharmacist business • Follow up with customers on sales and product availability – Inbound and outbound phone/email • Regularly update account records in our CRM tool including all interactions taking place with customers (activities, visits, notes, etc.) • Build and maintain strong relationships with clients, stakeholders, and potential partners • Proactively follow up with clients ensuring their needs are met and exceeding expectations • Work closely with Demand & Planning, Procurement, R&D, marketing, regulatory, and legal teams to ensure alignment in business development activities and ensure compliance with industry regulations and client demands • Provide regular updates on market trends, competitor activities, and customer feedback to inform strategic decisions • Work closely with Public Affairs to monitor industry regulations, legislative changes, and economic factors that may impact the 503b business landscape • Alliance management (when required)

• Increase SQL volume, improve lead quality, and accelerate pipeline by engaging, qualifying, and nurturing inbound and marketing‑generated leads. • Respond to inbound leads within defined SLAs (hot leads <5 minutes). • Execute multi‑channel outreach (call, SMS, email, voicemail, LinkedIn). • Personalize outreach based on lead source, behavior, and ICP fit. • Follow structured cadences for each lead type (FB lead form, webinar, download, referral, etc.). • Conduct discovery to determine fit based on: Practice size, Revenue, Decision‑maker status, Current marketing challenges, Timeline, Budget alignment, Tech stack. • Document qualification notes clearly in HubSpot. • Share relevant case studies, videos, and resources. • Explain the value proposition clearly and confidently. • Warm leads before handoff to Sales. • Re‑engage cold leads. Follow up on no‑shows. Push stalled deals forward with helpful content. Identify buying signals early. • Report weekly on: Lead quality by source, Objection trends, Messaging resonance, Content gaps, Opportunities for workflow optimization

• Provide leadership and direction to deliver a successful business development strategy • Develop and retain long-term relationships with a major customer • Define and implement growth and sales strategy with customer(s) • Responsible for pricing, competition, and SWOT analysis • Lead the proposal team to develop winning propositions • Maintain effective customer and industry networks