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The collaborative practice management platform for accounting firms
Director of Performance Marketing
Location
United States
Posted
51 days ago
Salary
$190K - $210K / year
Seniority
Lead
Job Description
Director of Performance Marketing
Karbon
• Own Karbon's paid media portfolio with agency support across SEM, paid social, display, retargeting, content syndication, and review platforms • Manage a multi-million dollar demand gen and advertising budget • Apply AI-driven tools and platforms to improve targeting precision • Partner closely with Sales and RevOps • Build rigorous measurement frameworks and attribution models • Own karbonhq.com as a high-performing commercial asset • Deploy AI-powered personalization, dynamic content, and intelligent chat • Lead experimentation at scale • Own Karbon's presence on G2 and other review platforms • Own and lead Karbon's strategy across the full modern search stack • Drive Karbon's visibility and authority inside AI-native discovery surfaces • Develop a structured approach to being cited, referenced, and recommended by AI models • Work with product marketing, customer success, and sales to develop campaigns
Job Requirements
- 8+ years of performance marketing experience, with at least 3 years in a senior leadership role in a B2B SaaS environment
- Deep B2B vertical SaaS experience is required
- A genuine practitioner of AI in marketing
- Demonstrable expertise in AI-native and agentic search
- Proven track record in paid media strategy
- Experience owning website performance as a commercial metric
- Data-driven and analytically rigorous
- A strong cross-functional leader
- Clear and confident communicator
- Experience in accounting, professional services, or practice management software is a plus
Benefits
- Flexible Time Off with an encouraged 4 weeks use per year
- Company paid medical for you and eligible spouse/partner and dependents
- Paid dental and vision and eligible spouse/partner and dependents
- 401(k) with company matching
- Flexible Spending Account
- Up to 8 weeks paid parental leave
- Work-from-home stipend
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