• Understand and articulate the creative vision for a project, aligning it with client objectives • Develop an understanding of the target audience(s), their needs, and how they interact with the brand across touchpoints • Meet with clients to discuss their goals for an upcoming marketing campaign, then Developing marketing campaigns that are aligned with client expectations. • Developing marketing strategies that dictate the core methods of achieving the client’s goals • Create documentation and write creative briefs that inspire and challenge teams to do their best work • Partner with cross-functional teams including UX, design, copywriting, and development to bring concepts to life • Coordinating goals with department heads responsible for enacting a marketing strategy • Present concepts and rationale to internal and external stakeholders, adjusting as needed based on feedback • Manage projects from start to finish, ensuring quality standards are met and deadlines are met • Conduct post-mortem analysis to identify areas of improvement for future projects • Encourage out-of-the-box thinking and challenge team members to think outside their comfort zones • Examining market and industry reports and identifying important trends • Creating strategic plans that outline how to achieve goals within a specific time frame • Monitoring the progress of marketing media throughout development • Tracking results of marketing strategies • Adjusting or ending marketing strategies if results are not meeting expectations • Strategizing ways to increase sales and brand awareness through marketing efforts such as social media campaigns or targeted advertisements • Stay up-to-date on industry trends and emerging technologies • Proactively share knowledge and best practices with team members • Continuously strive to improve processes and procedures

Develop and execute strategies for website content management, ensuring accuracy and accessibility. Collaborate with state departments to maintain web standards and optimize user experience while overseeing content audits and performance tracking.

Role Description We're looking for an AI Content Specialist to join our Customer Success team at a genuinely interesting inflection point. The way we build content inside Spekit is changing fast — and this role is being designed for where we're going, not where we've been. The old version of this role was about copy-pasting content from one org to the next. That world is over. The new version is about using AI agents, LLMs, and automation to do in hours what used to take weeks — scraping customer websites, converting documents, auditing existing content libraries, and building out structured Spekit orgs at a pace and scale that wasn't possible before. Your job is to guide that process, QA the outputs, and make sure what gets built is actually good: well-structured, well-written, and well-designed. Think of it as: AI does the heavy lifting. You make sure it doesn't produce slop. You'll work closely with our Customer Success and Solutions teams, supporting new customer implementations by turning raw source material into polished Spekit experiences — using every tool available to you to do it faster and better than anyone expects. What You'll Do - AI-Driven Content Building - Use AI agents and LLM-based workflows to scrape customer websites, import playbooks, and generate topic structures, landing pages, and Spek libraries — without starting from scratch. - Use Spekit's AI Content Assistant to convert customer documents into structured, platform-native content at scale. - Run AI-assisted audits of a customer's existing content library to identify what to keep, what to transform, and what to retire — and turn that analysis into a clear migration plan. - Handle manual imports (Google Drive, SharePoint, etc.) where automation isn't yet available — with the understanding that this work will shrink over time as our tooling matures. - Editorial & Quality Control - Review and refine AI-generated content with a sharp editorial eye — cutting through noise, fixing structure, and ensuring every output sounds like it was written by a thoughtful human, not a machine. - Rewrite, tighten, and elevate copy so it's clear, concise, and genuinely useful to the rep or manager who will encounter it in the flow of their work. - Hold a high bar: you know the difference between "good enough" and "actually good," and you don't ship the former when the latter is achievable. - Design & Visual Structure - Apply a design sensibility to every org you build — thoughtful hierarchy, clean formatting, logical flow, and visual consistency that makes content easy to navigate and pleasant to use. - Modify and improve AI-generated visual outputs so they meet a quality standard, not just a completion standard. - Contribute to the development of reusable templates and content frameworks that make future builds faster without making them feel generic. - Customer & Team Collaboration - Partner with CSMs and Solutions Engineers to understand what a customer needs before building anything — scope first, build second. - Occasionally interact with customers directly to clarify content needs or walk through deliverables. - Contribute to internal content standards, OOB templates, and the shared library of assets the broader team draws from. Qualifications - Strong written English — you can read a dense document, understand what matters, and rewrite it into something clear and useful. - Strong verbal English — able to communicate via Zoom calls with our customers without any issue. - A genuine design eye — you notice when formatting is off, hierarchy is wrong, or a layout makes content harder to read. - Curiosity about and hands-on comfort with AI tools — you already use LLMs in your daily work. - Organized and self-directed — you can manage multiple customer projects simultaneously without dropping threads. - Fast learner — you pick up new tools, platforms, and workflows quickly. Requirements - Familiarity with sales enablement, customer success, or SaaS environments. - Experience with prompt engineering or working with LLM-based workflows. - Background in content design, instructional design, UX writing, or editorial work. - Exposure to tools like Notion, Google Drive, SharePoint, or similar content ecosystems. - Basic comfort with automation concepts — you shouldn't be intimidated by the idea of a workflow or an agent doing work on your behalf. Experience Level This is an early-career to mid-level role. We care far more about your taste, your curiosity, and your ability to learn than your years of experience. If you've been experimenting with AI tools, have a strong editorial instinct, and take pride in the quality of what you produce — we want to talk to you. What Success Looks Like - In your first 60 days, you'll have supported several customer implementations using our AI-assisted build process. - Within six months, you'll be running content builds largely independently and contributing to template and framework development. - Within a year, you'll be helping shape how we build — identifying where AI can do more and what "great" looks like at every stage of the process.

Role Description The Senior Content Strategist of The Global Enterprise Narrative and Content Team leads the strategy, development, and delivery of webinar-led content that brings our global enterprise marketing narrative and campaign frameworks to life. This role ensures webinar programs are tightly aligned to company priorities, translating complex ideas into cohesive, audience-first stories that educate, inform, and inspire. This is a high-impact, cross-functional role that blends narrative design, webinar execution, and content frameworks to deliver cohesive experiences for Adobe enterprise customers. The ideal candidate operates comfortably in a fast-paced environment, bringing strategic rigor, creative clarity, and a data-informed approach to every program. What You’ll Do - Define and implement the content strategy for enterprise webinar programs, aligning with global narratives, campaigns, and audience personas. - Collaborate with journey, demand, narrative, product, sales, communications, PR, agency and events teams to develop content calendars, review webinar topics and abstracts, and align to business priorities and market trends. - Write and submit briefs for agency and production teams with webinar title, abstracts, speaker bios, key messaging topics and promotional materials. - Source, brief, and enable speakers, including executives, product leaders, partners, and customers. - Plan and deliver webinars, covering messaging, talking points, run of show, and audience engagement. - Drive content direction for all webinar assets, including presentation decks, speaker scripts, promotional copy, registration landing pages, on-demand viewing landing pages, derivative content and more. - Use audience insights and performance data to refine content and improve engagement. Qualifications - 3-5+ years in digital content strategy, webinar or virtual event management, or other relevant experience. - Excellent communicator — enthusiastic, concise, and audience-centric. - Strategic problem solver with the ability to balance big ideas with diligent execution. - Self-starter who takes initiative and drives projects forward. - Passionate about continuous learning and applying insights across programs. - Collaborative and proactive, with strong cross-functional influence. Company Description Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.