Craft compelling narratives that highlight the impact of climate action, engage with diverse audiences, and combat misinformation by delivering data-backed messages that resonate with voters and promote clean energy initiatives.

Role Description Drive B2C growth. Lead a high-impact team. Shape the customer journey. We’re looking for a results-driven marketing leader to own our North American Residential & Small Commercial lead-generation engine. Reporting to the VP of Marketing, you’ll design full-funnel strategies that attract high-value customers, increase conversion, and fuel business growth. If you thrive in B2C acquisition, love building smart nurture journeys, and enjoy leading a talented team—this role is for you. Benefits - Culture: Join a supportive and inclusive work environment where collaboration, respect, and open communication are at the core of everything we do. - Competitive Compensation: We offer a highly competitive compensation and total rewards package, ensuring that your hard work and dedication are recognized and rewarded accordingly. - Flexibility: We understand the importance of work-life balance and offer various flexible schedules to help you manage your personal and professional commitments effectively. - Technology: Work with state-of-the-art tools and technologies that empower you to excel in your role and stay at the forefront of industry trends. - Employee Assistance Programs: We care about you! You and your family will have access to LYRA, an industry-leading platform that provides comprehensive support and a myriad of resources to help support your physical, mental, financial, and social well-being. - Opportunity: A continuous focus on professional development with many opportunities for training & career growth. - Safety Focused: We care about you and have developed a 24/7 safety mindset that is showcased throughout every facet of the organization. What You’ll Do - Build and optimize multi-channel demand generation campaigns for Residential and Small Commercial audiences. - Own the full lead-gen and nurture strategy—from targeting to conversion. - Create personalized nurture programs that move prospects to sales-ready. - Improve funnel performance through testing, insights, and segmentation. - Lead a team across acquisition, content, and marketing operations. - Partner with Inside Sales, Brand, and Marketing Ops to improve lead quality and handoffs. - Present insights, strategy, and recommendations to senior leadership. Qualifications - 5+ years in B2C/D2C or residential lead generation & nurturing. - 3+ years leading and developing high-performing teams. - Deep knowledge of segmentation, funnel optimization, and lifecycle marketing. - Proven success driving measurable growth through acquisition strategy. - Strong communicator with experience influencing senior leaders. - Comfortable balancing strategic thinking with hands-on execution. - Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening. Salary Information The expected annual salary range for this role is $120,000 - $132,000 a year. Please note the compensation information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, geographical location, as well as market and business considerations. Company Description Here at Superior Plus Propane, we are an equal opportunity employer committed to the inclusion and accommodation of all individuals. We welcome all qualified candidates to apply. If you have an accommodation need during the recruitment & selection process, we encourage you to connect with us at sppcareers@superiorpluspropane.com to let us know how we can enhance your experience.

• Treat demand as the product you are building. Define what you are optimizing, what the leading indicators are, what the experiments queue looks like. Run the function the way a good PM runs a product surface - hypotheses, instrumentation, weekly shipping, postmortems on what did not work. • Pick the channels worth betting on, build them, and iterate. We don't have an astronomical budget, but this is a moment where smarts can out-savvy deep pockets, and Close has the raw stuff to pull it off; we have a product people love, content worth distributing, and an org that's already deeply AI-forward. For the right person, this is all the kindling you'll need. • Own top-of-funnel traffic and care about what happens after. Your primary metric is getting more of the right people to Close's website and product. The "the right people" are those who convert to trials and eventually pay. You'll partner with the Product Growth team to ensure a smooth and successful handoff from website to product. • Run the experiments. Channel selection, ad copy, landing pages, video, social, partnerships, product-led loops. You are setting them up, monitoring the data, and sharing the learnings. • Prove it's working. Traffic up. Trials up. Paid subscribers up. You'll build the reporting to show what's not working and what is.

• Launch and iterate on product experiments daily and weekly across the funnel. • Own and manage the experimentation backlog (prioritization, planning, execution). • Write clear PRDs and experiment briefs for fast developer execution. • Generate experiment ideas using UX research, funnel analysis, and data insights (via Mixpanel and Claude). • Own the full experiment lifecycle (idea → build → release → measure → decision). • Work directly with developers, providing continuous feedback to ensure fast delivery and accuracy. • Manage release flow across dev, staging, and production environments. • Ensure accurate tracking, analytics, and A/B test setup (via GrowthBook and Mixpanel). • Monitor performance and deliver daily/weekly insights and iteration decisions. • Control the end-to-end experimentation pipeline, ensuring speed, quality, and KPI alignment.