• Own analytics and the weekly operating rhythm: Lead the weekly performance huddle across both brands and handle ad-hoc analysis across marketing, brand services, and product in Hex, Tableau, and Snowflake. • Own site experimentation end to end: Run ideation, scoping, instrumentation, analysis, and write-up of A/B tests across the funnel, driving both test velocity and win rate. • Own MarTech signaling and data quality: Manage pixel, CAPI, and server-side tagging across Meta, Google, and Pinterest, plus GTM, OneTrust consent, feed management, and event quality. • Build with AI-native tooling: Use Claude, Cursor, and Codex to scaffold internal dashboards and lightweight apps that replace heavier vendor tools.

• Analyze industry trends and competitor strategies to identify monetization opportunities. • Design and implement monetization strategies to maximize subscription and ad revenue. • Collaborate with design and development teams to implement monetization features effectively. • Create user segmentation frameworks and define experimentation hypotheses for monetization. • Model financial opportunities and expected outcomes for monetization initiatives. • Analyze pricing strategies and competitive benchmarks to improve subscription pricing. • Set up and manage subscriptions and pricing tiers on App Store Connect. • Experiment with different in-app paywall placements to optimize conversion rates. • Collaborate with the design team to test and refine paywall layouts and calls-to-action. • Develop and implement win-back strategies for lapsed or inactive users. • Identify drivers of churn and implement initiatives to improve user retention. • Analyze user behavior to identify upsell opportunities and execute upsell strategies. • Create strategies to increase free trial starts and improve onboarding flows. • Ensure that monetization strategies do not negatively impact the user experience. • Maintain detailed documentation of monetization strategies, tests, and performance data. • Monitor and ensure compliance with Apple’s policies and international regulations.

• Develop and execute multi-channel user acquisition strategies, including paid search, paid social, display ads, influencer marketing, and referral programs. • Set up, monitor, and optimize advertising campaigns for maximum ROI, managing budgets, bids, and targeting parameters. • Track key performance metrics (CPI, CPA, LTV) using analytics and attribution tools, and provide actionable insights to stakeholders. • Continuously test new channels, creatives, and messaging to identify areas of improvement and drive incremental growth. • Work with Product, Analytics, and Creative teams to align acquisition strategies with product launches, feature enhancements, and seasonal promotions.

• Analyze industry trends and competitor strategies to identify monetization opportunities. • Design and implement monetization strategies to maximize subscription and ad revenue. • Collaborate with design and development teams to implement monetization features effectively. • Create user segmentation frameworks and define experimentation hypotheses for monetization. • Model financial opportunities and expected outcomes for monetization initiatives. • Analyze pricing strategies and competitive benchmarks to improve subscription pricing. • Set up and manage subscriptions and pricing tiers on App Store Connect. • Experiment with different in-app paywall placements to optimize conversion rates. • Collaborate with the design team to test and refine paywall layouts and calls-to-action. • Develop and implement win-back strategies for lapsed or inactive users. • Identify drivers of churn and implement initiatives to improve user retention. • Analyze user behavior to identify upsell opportunities and execute upsell strategies. • Create strategies to increase free trial starts and improve onboarding flows. • Ensure that monetization strategies do not negatively impact the user experience. • Maintain detailed documentation of monetization strategies, tests, and performance data. • Monitor and ensure compliance with Apple’s policies and international regulations.